Microsoft Excel, Word, Powerpoint
Atri Chakrabarti
Pricing Specialist
Raffaelweg 20, Hilden,NRW
Overview
15
15
years of professional experience
2
2
Languages
Work History
Pricing Specialist
Festool
12.2022 - Current
- Setting up a Value Based Pricing strategy and process for the Machine Portfolio by coordinating with Product Management, Sales and Marketing teams.
- Designed, Executed and Analyzed 4 Conjoint Studies across the most important Product groups to identify the Willingness to pay and most important features to reposition the prices and value communication towards end customers. This resulted in +8% increase in Revenue.
- Developed a Competition dashboard to depict current price positioning of Festool products versus competition in SAP Analytics centre from a Price tracking tool which in turn also helps to identify approximate dealer margins across 4 countries.
- Developed Price Elasticity guidance for promotion and sales teams to plan effective promotions.
- Responsible for Prices in SAP for Price Lists
- Responsible for presenting and approving the Price Structure to the Board for every financial year.
Global Pricing Manager
Ionos SE
Karlsruhe
06.2020 - 11.2022
- Responsible for developing prices for Domain names, Email Product, Online Storage solution in core countries: Germany, France, United Kingdom & Spain
- Developing Business cases for price changes and analyzing impact along with performance.
- Tracking competitor movements by crawling methodologies and price tracker applications.
- Negotiating with all stakeholders including Product Managers, Controllers and UX teams for changing prices and best way to present to customers as well as optimizing for customer inflow or revenue improvement.
- Analyze Price Elasticity of demand to optimize prices, conduct Conjoint Analysis and EVC analysis.
- Till date achieved 14% boost in domain customer inflow in 2021 and double digit growth in Service Lifetime Revenues.
- Coordinated 20+ campaigns to boost sales in core European countries like Black Friday, Summer Sale initiatives.
Campaign Manager
Ionos SE
Karlsruhe
05.2019 - 06.2020
- Designed and developed new agile Campaign Process for marketing division.
- Implemented multiple product campaigns focusing on boosting product sales and new product launches via multiple sales channels resulting in 11% higher sales.
- Involved in performance tracking for all campaigns and improvement activities via Excel cubes and Adobe Analytics.
- Developed & maintained Global Campaign Report for Executive management review and aid in decision making processes.
- Managed Commission payouts for referral sales.
Commercial Product Manager
Ionos SE
10.2018 - 05.2019
- Succeeded in achieving 20% increase in sales for Webhosting products.
- Involved in Road-map and Strategy development for Webhosting product portfolio.
- Responsible for analyzing and improving customer journey along with developing product landing pages in co-ordination with Search Engine Optimization and Website User experience teams.
Team Lead- Data Migration & Calibration
Tata Consultancy Services
01.2016 - 09.2016
- Managed 6 engineers and SME in, Maximo Asset Management Project for, European (Sweden) region to implement single standardized software and reduce operating costs.
Module Lead
Tata Consultancy Services
04.2011 - 12.2015
- Lead for 4 engineers for upgrading and installation of ERP Maximo tool in Latin America (Brazil) and Europe (UK) region.
Software Developer
Tata Consultancy Services
01.2010 - 08.2011
Education
Certificate - Value Based Pricing in Practice
European Pricing Platform
Berlin 04.2025 - 04.2025
Certificate - Certified Pricing Manager
European Pricing Platform
Belgium 11.2023 - 11.2023
Certification - Pricing: Using Data To Improve Pricing Performance
MIT Sloan School of Management Executive Education
04.2022 - 07.2022
MBA - International Management
Hochschule Pforzheim
Pforzheim, Germany 05.2016 - 2018.08
Bachelor of Technology - Electronics & Instrumentation Engineering
West Bengal University of Technology
West Bengal, India 08.2005 - 2009.08
Skills
Pricing Strategy
Pricing Analysis
Software
Jira, Confluence
Adobe Analytics
Oracle SQL
SAP Analytics Centre
SAP R3
Timeline
Certificate - Value Based Pricing in Practice
European Pricing Platform
04.2025 - 04.2025
Certificate - Certified Pricing Manager
European Pricing Platform
11.2023 - 11.2023
Pricing Specialist
Festool
12.2022 - Current
Certification - Pricing: Using Data To Improve Pricing Performance
MIT Sloan School of Management Executive Education
04.2022 - 07.2022
Global Pricing Manager
Ionos SE
06.2020 - 11.2022
Campaign Manager
Ionos SE
05.2019 - 06.2020
Commercial Product Manager
Ionos SE
10.2018 - 05.2019
MBA - International Management
Hochschule Pforzheim
05.2016 - 2018.08
Team Lead- Data Migration & Calibration
Tata Consultancy Services
01.2016 - 09.2016
Module Lead
Tata Consultancy Services
04.2011 - 12.2015
Software Developer
Tata Consultancy Services
01.2010 - 08.2011
Bachelor of Technology - Electronics & Instrumentation Engineering
West Bengal University of Technology
08.2005 - 2009.08
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