Atyaba Javed
Zorneding
Summary
Data-driven marketing professional with expertise in paid and analytical marketing, specializing in ROI maximization and business growth. Skilled in developing and implementing marketing strategies, analyzing performance data, and collaborating across teams to drive measurable results.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Junior Marketing Manager
Rencore GmbH
04.2024 - Current
- Developing and implementing data-driven marketing strategies aligned with business objectives
- Leading paid social media marketing initiatives, optimizing campaigns for maximum ROI
- Analyzing marketing data to identify trends and inform strategic decision-making
- Generating comprehensive reports on campaign performance and key metrics
- Collaborating with cross-functional teams to ensure cohesive marketing efforts
Working Student
Rencore GmbH
02.2023 - 03.2024
- Spearheaded research and development of marketing activities to increase leads across social platforms
- Introduced new content formats, resulting in improved social media engagement rates
- Optimized LinkedIn paid campaigns, reducing cost per lead while maximizing results
- Conducted performance data analysis using Hubspot to drive new paid marketing strategies
Working Student
NFON AG
10.2022 - 01.2023
- Created and updating marketing material
- Conceptualized new ideas around the User Personas in collaboration with the digital marketing team
- Worked with the international teams to improve product communication
- Managed database by taking charge of all marketing material in SharePoint
Assistant Team Manager
Sassol Pvt. Ltd.
02.2021 - 08.2022
- Managed internal and external communications, translating customer requirements into project scopes
- Led and trained a team of 6 junior content developers, ensuring quality assurance and timely project delivery
- Coordinated with sales team and clients to manage project pipelines effectively
- Implemented innovative solutions to streamline internal processes contributing towards significant cost savings for the organization without compromising quality or results
- Analyzed performance metrics to identify areas of improvement, implementing necessary changes for continuous growth
Senior Executive Content Writer
Olive Digital Pvt Ltd
12.2019 - 01.2021
- Crafted SEO-friendly marketing content to enhance search engine visibility and drive organic traffic
- Collaborated within the product marketing team to align content with overall marketing strategy
Junior Project Manager
MiniBig Technology
04.2018 - 08.2019
- Managed 9 customer accounts, bridging customer needs with internal operations
- Provided documentation and managed UI/UX team to expedite projects, reducing costs and delivery timelines
- Delivered projects on time and within budget by consistently monitoring progress and adjusting plans as needed
- Coordinated with cross-functional teams to resolve issues promptly and maintain project momentum
- Supported senior project managers in various aspects of project planning, execution, and closure activities
Education
Master of Arts - Digital business modelling & entrepreneurship
Hochschule Der Bayerischen Wirtschaft (HDBW)
03.2024
Bachelor of Arts - Mass Communication
University of Karachi
01.2019
Skills
- Digital Marketing Strategy
- Data Analysis & Visualization
- CRM Systems
- Microsoft Power BI, Tableau
- Paid Social Media Marketing
- Marketing Analytics
- Project Management
- Content Creation & SEO
Certification
- Process Data from Dirty to Clean - Coursera, N3CJZ3N26YR9
- Prepare Data for Exploration - Coursera, 8L3TQ7V5MUWE
- Ask Questions to Make Data-Driven Decisions - Coursera, 39X2GFBXNMLD
- Foundations: Data, Data, Everywhere - Coursera, 626W97WCUNPW
Reference
Prof. Wolfgang Decker
Professor (HDBW) | Co-Founder (Vesto)
Phone: +49 157 30409010
Email: wolfgang.decker@hdbw-hochschule.de
Languages
English
Bilingual or Proficient (C2)
German
Intermediate (B1)
Timeline
Junior Marketing Manager
Rencore GmbH
04.2024 - Current
Working Student
Rencore GmbH
02.2023 - 03.2024
Working Student
NFON AG
10.2022 - 01.2023
Assistant Team Manager
Sassol Pvt. Ltd.
02.2021 - 08.2022
Senior Executive Content Writer
Olive Digital Pvt Ltd
12.2019 - 01.2021
Junior Project Manager
MiniBig Technology
04.2018 - 08.2019
Master of Arts - Digital business modelling & entrepreneurship
Hochschule Der Bayerischen Wirtschaft (HDBW)
Bachelor of Arts - Mass Communication
University of Karachi
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