Results-focused data professional equipped for impactful contributions. Expertise in designing, building, and optimizing complex data pipelines and ETL processes. Strong in SQL, Python, and cloud platforms, ensuring seamless data integration and robust data solutions. Known for excelling in collaborative environments, adapting swiftly to evolving needs, and driving team success.
Overview
17
17
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Senior Data Analyst (Data Engineer)
Berlin Brands Group
Berlin
01.2023 - 02.2026
KPI Automation & Pipeline Engineering
Contributed to overall organizational growth through continuous improvement of data analytics capabilities and processes.
Engineered and maintained automated data pipelines to streamline the reporting of core business metrics, replacing manual workflows with scalable Python-based solutions.
Impact Example: Developed a multi-source integration pipeline for the daily Days Inventory Outstanding (DIO) KPI, synchronizing complex data streams including demand forecasts, stock levels, and incoming shipments to improve metric reliability and operational transparency.
Translated high-level business requirements into robust data models that served as the foundation for cross-divisional decision-making.
Web Scraping & Competitive Intelligence
Designed and deployed advanced web scraping frameworks to automate the extraction of external market data, ensuring high availability for internal analysis.
Impact Example: Built a resilient Amazon web scraper utilizing rotating proxy servers and detection-avoidance techniques, successfully bypassing blocks to capture critical product information.
Established automated ETL processes to clean and structure unstructured web data, making it ready for production-level forecasting and planning.
Logistics & Supply Chain Optimization
Developed custom algorithmic tools to optimize logistics performance and drive measurable cost savings through data-driven planning.
Impact Example: Built an automated truck volume calculation tool that utilized SKU dimensions and quantities to determine optimal load requirements, reducing transport usage by an average of one truck per week.
Collaborated with internal stakeholders to identify operational bottlenecks and implemented automated solutions to enhance overall supply chain efficiency.
Senior Social Media Manager & Community Builder
Heychain Oy
Oulu
06.2022 - 12.2022
· Designed an overall social media personal branding strategy for founders.
· Defined target market by Interviewing different types of social influencers.
· Created content pillars that align with personal brand.
Advised on community setup, best practices, and community integration into App.
Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
Social Media Manager
Lingoda GmbH
Berlin
06.2021 - 06.2022
Audited all 5 social media platforms and identified core issues in each platform.
Designed and executed overall social media strategy across all platforms that aligns with marketing and business goals.
Setup relevant KPI's and improved tracking across social media.
Setup, centralized processes and streamlined them across organization for collaboration on social with content marketing team, and other stake holders involved.
Created content pillars that align with brand messaging.
Content ideation including video planning and close collaboration with content marketing team for implementation.
Publishing and community management including setup of guidelines, sentiment tagging system, and template responses for social media.
Social Media Manager
Johnson & Johnson
Berlin
07.2017 - 09.2020
Community management of 10 Johnson & Johnson brands on different social media platforms which include Facebook, Instagram, YouTube, and Twitter.
Monthly sentiment analysis reports for each brand including consumer insights.
In depth half year marketing insight analysis based on sentiment analysis and data collection.
Participated in formulation of social media marketing strategies, in addition to implementing those strategies.
Improved overall processes and set social media policies for future use.
Coordinated activities between different client departments and other external third parties.
Liaised with consumer care team for complaint handling and other related inquiries.
Ad Hoc reporting on specific products and issues.
Evaluated advertising and content based on consumer reactions.
Improved multiple processes related to BAU's: Tags, blogs, and reports.
Coordinated, organized, and facilitated release of materials and lowered inventory which led to closing one warehouse and saving the agency 60,000$ / year.
Assisted in creation of the UNRWA monitoring systems and procedures for the construction material monitoring team.
Assisted in creating the UNRWA infraction system.
Supported Stock & Materials Inspection team.
Assisted in identifying needs for a customized construction materials database for increased control.
Created a master sheet for project statuses and assisted in setting procedures for updating the sheet information.
Coordinated entry of construction materials into the Gaza strip for UN projects via Israeli border.
Prepared weekly rotation schedules for the team.
Resolved conflict amongst team members.
Upgraded methods of monitoring and reporting.
Liaised and advised monitors' operating on the field level.
Responsible for 2 UNRWA warehouses and all inventories, issuing, receiving, and all other related management issues.
Coordinated internally between different heads of departments for proper release of materials from and to different warehouses.
Coordinated externally between different respective organizations such as UNDP, WFP, UNESCO and other related NGO's.
Overseen creation of a customized warehouse application and pointing out difficulties facing construction material warehouses.
Prepared tracking sheets of all construction materials entering the Gaza Strip.
Prepared daily and monthly monitoring reports for senior management.
Prepared and updated all project statuses.
Prepared various weekly ad hoc reports related to UN work in the Gaza strip.
Prepared monthly progress reports of all activities and accomplishments.
General Manager
Rosy Beauty Center Co. Ltd
Gaza
03.2011 - 01.2013
General administrative tasks: Planning, organizing, leading, and controlling.
Balancing daily cash deposits.
Managed Inventory.
Responsible for marketing research.
Developed marketing campaigns.
Oversaw implementation of marketing objectives, strategies, and tactics.
Organized training programs for employees.
Oversaw training for employees.
Added new services into rosy center
Employee performance management and evaluation.
Motivated employees.
Maintained customer relationships.
Set organizational codes of conduct, job descriptions, pay grades.
Sales Manager
Deja Vous Boutique
Gaza
01.2009 - 02.2011
Maintained the flow of products to the boutique during closure.
Ensured logistic channels are available, clear, and timely.
Improved overall performance of the Boutique.
Identified and monitored performance of local competitors in the fashion market place.
Ensured excellent customer service.
Generated sales on a daily basis.
Motivated employees.
Education
Master of Arts - International Business
Hochschule Für Technik Und Wirtschaft
Berlin, Germany
04.2015 - 09.2016
Bachelor of Arts - Marketing
Arab Academy For Science & Technology
Alexandria, Egypt
10.2004 - 02.2008
Hobbies
Crypto investing and trading - High intensity Interval Training - Cooking - Reading