Summary
Work History
Skills
Schooling Education
Further Training
Application Knowledge
Country
Place Of Birth
Children
Personal Information
Education
Trainings
Application Knowledge
Personal Information
Overview
GeneralManager
Axel G. Heyenga

Axel G. Heyenga

Translating Vision To Value For Industry Leaders
Gruenwald/ Munich

Summary

Strategic Senior Director with 12+ years of success building C-level relationships and driving digital transformation across industries. Bridging the gap between business objectives and customer needs, leveraging industry expertise and value frameworks to craft actionable strategies that guarantee seamless pre- and post-sale execution for maximum value realization. Adept at navigating complex stakeholder landscapes and influencing decision-making across matrix organizations. Deliver compelling C-Level presentations showcasing deep understanding of digital transformation and monetization strategies, with a keen awareness of industry leader objectives. Possess particular expertise in Manufacturing, Automotive, and Retail sectors.

Work History

Global Senior Director Partner & Industry Strategy

Zuora Germany GmbH
9 2021 - Current
  • Owned the outside-in perspective, ensuring industry insights (use cases, value drivers) empower Marketing, Field, and C-level executives to drive customer relevance.
  • Built trust and advocacy by supporting Customer Success and Field teams in fostering strong customer relationships.
  • Led industry GTM strategy across 7 sectors, with a focus on Manufacturing, Healthcare, Automotive, and Retail via impactful use cases and sales/partner motions.
  • Established Zuora as an industry leader by championing global messaging, best practices, and acting as a subject matter expert for pre- and post-sales customer engagements.

Sabbatical for Personal Development

Private
07.2021 - 09.2021

Industry Strategy Director

Adobe Systems GmbH
02.2015 - 06.2021
  • Championed the outside-in view, crafting relevant customer engagements informed by industry insights.
  • Built global GTM strategies from the ground up, spearheading Automotive & Manufacturing initiatives and tailoring Retail messaging for the EMEA region.
  • Empowered Customers, Field, Partners, and Leadership with deep industry expertise (Automotive & Retail), driving business growth. Forged and managed strategic customer-executive relationships to accelerate deal progression and ensure customer success.
  • Established thought leadership by conducting research, shaping industry POVs, and driving sales/partner motions.

Member of the German Board/ Director Sales & Marketing

Valtech GmbH (Valtech Group)
12.2012 - 01.2015
  • Built a robust client portfolio, securing global brands like BAYER or BMW and fostering strategic relationships with key partners like Adobe and Hybris.
  • Guided C-level executives through complex digital transformation initiatives, ensuring alignment with business objectives and driving successful outcomes.
  • Led the repositioning of Valtech as a digital transformation leader through impactful PR and multi-channel marketing campaigns.
  • Expanded Valtech's offerings, integrating strategic consulting across all digital channels.

Unit Business Director Retail

Sapient GmbH (SapientNitro)
09.2009 - 11.2012
  • Built and managed a multi-million Euro client portfolio from the ground up, fostering strong relationships from project-level to C-level executives at key global accounts like Metro Group, Bausch & Lomb, and Telefonica O2. (
  • Secured SapientNitro's position as a global leader through strategic client pitches and sales initiatives.
  • Championed a collaborative global approach, leveraging internal expertise and resources to deliver exceptional value to multinational clients.

Director Business Development and Project management

BTD Group
10.2008 - 08.2009

Director Licensing

International Management Group GmbH
01.2007 - 09.2008

Marketing Executive for the 2006 FIFA World CupTM

EM.TV AG
09.2002 - 12.2006

Marketing consultant for various brand & media companies

Freelancer
10.2001 - 08.2002

Managing Director for Germany

Sportal.de Deutschland GmbH
02.2000 - 10.2001

Head of Event Marketing & Formula 1 Sponsoring

Premiere Medien GmbH & Co. KG
06.1996 - 01.2000

Marketing Consultant

Freelancer
06.1990 - 05.1996

Skills

    Business Development

undefined

Schooling Education

  • 1991 - 1994, Marketing Communication Academy Hamburg, KAH Graduate in Marketing Communication
  • 1987 - 1991, Economic based High School (Wirtschaftsgymnasium), Hamburg, Completion with University Matriculation
  • 1986 - 1987, High School, Merced, California, USA, High School Diploma

Further Training

  • 2022, Zuora Management Trainings, Security & Compliance Trainings
  • 2019, Multiple Adobe Management, Security & Compliance Trainings
  • 2018, Pragmatic Marketing Certified (Foundations, Focus, Market, and Launch)
  • 2014, Agile Management Training
  • 2013, Adobe Midyear Sales Training for Partners
  • 2012, Multiple Management & Sales trainings
  • 2011, Advanced Negotiation, Scotchwork Trainings
  • 2010, Multiple Management & Sales trainings
  • 2002, Inlingua School of Languages/ Spanish language training
  • 1999, St. Gallen University, Switzerland/ Management Training
  • 1994, Macintosh DTP training

Application Knowledge

  • MAC & PC Microsoft Office Pro
  • PowerBi
  • Salesforce
  • Clari
  • Workday
  • Adobe Marketing Cloud Solution
  • Slack
  • Zoom
  • MSFT Teams
  • Sharepoint
  • Highspot

Country

Germany

Place Of Birth

Hamburg

Children

2

Personal Information

  • Date of Birth: 06/04/69
  • Marital Status: married

Education

  • 1991, 1994, Marketing Communication Academy Hamburg, KAH Graduate in Marketing Communication
  • 1987, 1991, Economic based High School (Wirtschaftsgymnasium), Hamburg, Completion with University Matriculation
  • 1986, 1987, High School, Merced, California, USA, High School Diploma

Trainings

  • 2022, Zuora Management Trainings, Security & Compliance Trainings
  • 2019, Multiple Adobe Management, Security & Compliance Trainings
  • 2018, Pragmatic Marketing Certified (Foundations, Focus, Market, and Launch)
  • 2014, Agile Management Training
  • 2013, Adobe Midyear Sales Training for Partners
  • 2012, Multiple Management & Sales trainings
  • 2011, Advanced Negotiation, Scotchwork Trainings
  • 2010, Multiple Management & Sales trainings
  • 2002, Inlingua School of Languages/ Spanish language training
  • 1999, St. Gallen University, Switzerland/ Management Training
  • 1994, Macintosh DTP training

Application Knowledge

  • MAC & PC Microsoft Office Pro
  • PowerBi
  • Salesforce
  • Clari
  • Workday
  • Adobe Marketing Cloud Solution
  • Slack
  • Zoom
  • MSFT Teams
  • Sharepoint
  • Highspot

Personal Information

  • Date of Birth: 06/04/69
  • Marital Status: married

Overview

34
34
years of professional experience

Similar Profiles

CREATE PROFILE
Axel G. HeyengaTranslating Vision To Value For Industry Leaders