Balu Guduri

Products Responsible: Process Chromatography Resins for Pharma & Biopharma Customers
 Developing & Execution of Strategy & Marketing Plans for Biopharma Segment
 Build New product pipelines & Introduce them to Market
 Develop Pricing Strategies based on Customer segments & Business demands
 Develop creative presentations, trend reports, and product data sheets.
 Collaborate with R&D, Sales, Marketing and support teams to launch products on time and within budget.
 Liaised with clients to develop deep understanding of business needs and current market landscape.

• Products Responsible : Excipients for Liquid Formulations ( Pharma & Biopharma Customers )
• Developing & Execution of Strategy & Marketing Plans for Biopharma Segment
• Build New product pipelines & Introduce them to Market
• Develop Pricing Strategies based on Customer segments & Business demands
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Collaborated with sales, marketing and support teams to launch products on time and within budget.
• Liaised with clients to develop deep understanding of business needs and current market landscape.

• Products Handled : Single Use Bioreactors, Cell culture Media, Ingredients and Supplements
• Regions Responsible : India, South East Asia & Oceania
• Built diverse sales pipeline to exceed quota targets.
• Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
• Collaborated with sales, marketing and other internal teams to meet shared goals.
• Developed and executed sales presentations as well as both internal and external product training workshops.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.

• Products Handled : Cell Culture Media, Ingredients & Supplements
• Regions Responsible : India & Singapore
• Built and managed accurate sales pipeline to maintain high volume of activity.
• Developed advanced understanding of products and services to react to customer objections, competitive questions and other FAQs.
• Employed consultative approach to assess customer needs and business challenges.
• Participated in conferences, trade shows and events to generate leads.
• Won new business by articulating full value of company's capabilities to prospects.

• Products Handled : Cell Culture Media, Ingredients and Supplements
• Responsible for the Marketing & Business development activities
• Played a crucial role in achieving sales and improving market share of Cell culture Media, Ingredients and Supplements pan India
• Responsible for setting sales targets for India
• Imparted Training to the Asian Sales Teams
• Resolution of Technical queries regarding Products.
• Introduction of New products into the market.
• Responsible for generating data regarding Market Share, competitors SWOT Analysis and coordinating with Principles in Germany.

• Was responsible for Marketing activities for promoting Inorganic Sorbents & Sales for pan India
• Training of Sales personnel throughout India.
• Resolution of Technical queries regarding Products.
• Responsible for generating data regarding Market Share, competitors SWOT Analysis and coordinating with Principles in Germany
• Played a crucial role in Introduction of New products grades suitable for the local market by influencing Global Product Managers

• Achieved annual Sales target for consecutively 2 years for the assigned Territory
• Handled products like Process Chemicals & Excipients, Chromatography Resins & Column Packers

• Developed complete process ( Analytical, Upstream & Downstream ) for Biopolymers and Biochemicals produced by Microbial fermentation.
• Technology Transfer of various products to Production Team
• Maintenance and preparation of Master and Working cultures.
• Management of SAP for raising request for the procurement of chemicals for department.
• Preparation and review of documents - SOPs, BPRs, and Technology transfer documents, Summary protocols, and other related documents.
• Responsible for personnel safety and equipment safety.
• Co ordination with other related departments.