Basma Shalaby
Global Product Manager Trainee
Bayreuth
Summary
Experienced professional with dual Bachelor's degrees in Pharmaceutical Sciences and an MBA in International Marketing, possessing 7 years of expertise in Pharmaceutical and Biotechnology Sales and Marketing.
Overview
8
8
years of professional experience
4
4
Languages
Work History
Global Product Manager Trainee
Qiagen GmbH
10.2023 - 3 2024
- Developed digital PCR positioning strategies, impacting 2 key applications.
- Facilitated user migration to a multifunctional instrument.
- Enhanced company webpage SEO and content, improving ESG rating.
Oncology Product Manager
Hikma Specialized Pharmaceuticals
06.2019 - 09.2021
- Developed a 12-month strategy in alignment with corporate objectives.
- Achieved market expansion by proactively selecting 5 new molecules for introduction.
- Improved product life cycle by proposing health economics studies for 3 products.
Neurology Product Manager
Multi Apex Pharmaceuticals
10.2017 - 05.2019
- Increased neurology portfolio revenue to EGP 50 M by optimizing product positioning and marketing strategies.
- Executed promotional activities targeting healthcare professionals to drive product adoption and usage.
Product Specialist
Novartis Pharmaceuticals
01.2014 - 09.2017
- Promoted assigned products to healthcare professionals.
- Managed relationships with health care professionals to support sales.
Education
Bachelor of Science - Global Food Nutrition And Health
Bayreuth University
Bayreuth, Germany04.2025
MBA - International Marketing
Ecole Supérieure Libre Des Sciences Commerciales
Cairo, Egypt01.2019
Bachelor of Science - Pharmaceutical Sciences
University of Greenwich And Modern Arts Sciences
Cairo, Egypt07.2013
Skills
Brand Management
Brand Positioning
Product Lifecycle Management
Project Management
Cross-Functional Team Leadership
Project Planning
Communication
Marketing Campaigns
Market Research
Timeline
Global Product Manager Trainee
Qiagen GmbH
10.2023 - 3 2024
Oncology Product Manager
Hikma Specialized Pharmaceuticals
06.2019 - 09.2021
Neurology Product Manager
Multi Apex Pharmaceuticals
10.2017 - 05.2019
Product Specialist
Novartis Pharmaceuticals
01.2014 - 09.2017
Bachelor of Science - Global Food Nutrition And Health
Bayreuth University
MBA - International Marketing
Ecole Supérieure Libre Des Sciences Commerciales
Bachelor of Science - Pharmaceutical Sciences
University of Greenwich And Modern Arts Sciences
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