Technology
Batuhan Şengezer
Data Analyst
Berlin
Summary
Dynamic and results-oriented professional with a background in e-commerce and mechanical engineering. Excelled in enhancing campaign performance and operational efficiency. Skilled in SQL and adept at leading teams to surpass objectives with innovative solutions.
Overview
10
10
years of professional experience
1
1
Certification
3
3
Languages
Work History
Analyst
Wayfair
03.2024 - 10.2024
- Partnered with internal marketing teams and META to enhance the performance of Facebook and Instagram campaigns.
- Increased ROI by 10% and reduced CPA by 15% while managing campaigns with a €300,000 monthly budget.
- Achieved a 15% increase in click-through rates and a 12% growth in customer conversions through targeted ad strategies and continuous performance monitoring.
- Conducted A/B testing to refine ad placements, budget allocation strategy, and audience targeting, resulting in a 10% improvement in overall campaign efficiency.
Waystation App Intern
Wayfair
09.2023 - 03.2024
- Collaborated with cross-functional teams to enhance user engagement and improve real-time data precision for supplier focus areas and commercial priorities by 15%.
- Designed and optimized Google Big Query scripts, increasing data processing efficiency by 25% and delivering actionable insights to support key business decisions.
- Spearheaded the exhibitor scraping initiative, generating comprehensive insights that enhanced trade show strategy and increased supplier engagement efficiency.
- Developed a streamlined tool for managing trade show meeting data, reducing pre-event planning time by 20% and improving follow-up effectiveness.
Founder
Little One Boutique
09.2020 - 09.2022
- Launched an international eco-friendly e-commerce baby clothing brand, leveraging market trends in sustainable infant apparel.
- Developed a comprehensive brand persona based on data-driven insights from industry data, contributing to a 15% higher customer conversion rate.
- Implemented robust operational workflows integrated with analytics dashboards, reducing order fulfillment time by 25% and minimizing stockouts by 40%.
- Optimized marketing campaigns through continuous A/B testing, resulting in a 15% improvement in click-through rates and a 10% increase in repeat purchases.
- Maintained an average profit margin of 80% by combining strategic pricing models, cost-effective purchases, and ongoing expense analyses.
Mechanical Engineer
Sengezer Textile
09.2017 - 09.2020
- Led production planning and coordination by analyzing daily SENTEZ metrics to pinpoint and mitigate bottlenecks, cutting overall disruptions by 20% and ensuring a consistent on-time completion rate.
- Leveraged SENTEZ and data analytics to align production units, track progress in real time, and resolve workflow issues, improving on-time delivery by 15%.
- Researched and procured new materials using cost-performance data, fueling design innovation to expand the product lineup by %20 while optimizing manufacturing costs.
- Enhanced inter-unit communication by sharing weekly data insights and production status reports, improving cross-team collaboration and reducing misalignments by 10%.
- Managed buyer expectations through transparent tracking of production milestones and quality metrics, consistently surpassing client standards and securing repeat business.
- Improved production efficiency and achieved measurable cost savings, leading to increased customer satisfaction and a 20% rise in collection hit rates.
Mechanical Engineering Intern
Tursen Energy
07.2015 - 08.2015
- Contributed to engineering teams to conduct complex efficiency calculations for wind turbine plants, oversee government permitting processes, and coordinate the installation of wind turbines.
- Performed thorough research and analysis of cutting-edge renewable energy systems, identifying, and recommending the most suitable and cost-effective solutions for clients' needs.
Mechanical Engineering Intern
Somtas Machine
07.2014 - 08.2014
- Worked closely with a supervising mechanical engineer throughout all stages of design, manufacturing, and installation of high-capacity packaging machinery for industrial production.
- Developed and executed a design plan for a state-of-the-art cutting machine, utilizing advanced engineering software and prototyping techniques to achieve optimal performance and efficiency.
Education
Coding Academy - Software Engineering
École 42 Berlin
Berlin, Germany 04.2001 -
Data Analytics Program - Data Analytics
Masterschool
Berlin, Germany 04.2001 -
MBA - Business Administration
BSBI
Berlin, Germany 04.2001 -
Bachelor of Science - Mechanical Engineering
Koc University
Istanbul, Turkey 04.2001 -
Skills
MS Excel
SQL
Microsoft Office
Tableau/Looker
C programming language
C programming language
Bash/Zsh
Git
Certification
Google Data Analytics Professional Certificate
Interests
Data
Software
Finance
Chess
Philosophy
Nature
Timeline
Analyst
Wayfair
03.2024 - 10.2024
Waystation App Intern
Wayfair
09.2023 - 03.2024
Founder
Little One Boutique
09.2020 - 09.2022
Mechanical Engineer
Sengezer Textile
09.2017 - 09.2020
Mechanical Engineering Intern
Tursen Energy
07.2015 - 08.2015
Mechanical Engineering Intern
Somtas Machine
07.2014 - 08.2014
Coding Academy - Software Engineering
École 42 Berlin
04.2001 -
Data Analytics Program - Data Analytics
Masterschool
04.2001 -
MBA - Business Administration
BSBI
04.2001 -
Bachelor of Science - Mechanical Engineering
Koc University
04.2001 -
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