Ben Basaric

• Managing strategic National System Integrator Partners (multi country operations)

• Responsible for overall partner GTM strategy with AWS

• Driving Leadership alignment on CxO level

• Teamleader Telco Channel (since 02/2023)

Results:

• Overachieving revenue targets (160% in ‘21 / 150% in ‘22 and 104% in '23)

• Overachieving on opportunity goals (250% in ‘21 and 225% in ’22)

• Established Strategic Collaboration Agreements with two most strategic partners in Europe

• Product ownership for high profitable Premium support products “Business Support” and "Enterprise Support"

• Support Billing responsibility

• Driving Premium Support Awareness and Adoption

RESULTS:

• 20% growth for business Support adoption

• 43% growth for Developer Support adoption

• Identified revenue leaks and proposed solutions to close these gaps of more than $16M monthly premium Support billing

• Developed and launched (pilot) new Premium Support tier (AWS OnPrem Support)

• Responsible for the SMB Business in Germany ($1.1Bn)

• SMB Strategy and GTM plan

• Identifying new route to markets

• Identify new business solutions and products for SMB customers

• Establish relationships and trusted advisor for the new RTM leaders

• Managing SMB team of 5 individuals

Results:

• Developed and successfully launched a countrywide plan for Small and Medium Business which was adopted across all EMEIA region

• Identified and convinced new routes to market to sign and kick off SMB activities with Apple on a strategic collaboration agreements

• Worldwide first and leading country successfully driving SMB within retail channel

• Successfully piloted, planned and launched a Distribution Partner Program (DPP) with buy in from all authorized distributors

•SMB grew by 100% from $450M to $1.1Bn

• Doubled the Mac unit numbers of enterprise team

• Worldwide best practice with SMB@Retail and DPP

• End-User Computing GTM strategy through all routes to market in EMEA, including Channel Partners, System Integrators, Service Providers and OEMs.

• Integration of AirWatch partners into VMware Partner Network after acquisition in EMEA.

• Strategic planning for channel business in EMEA

• Managing 17 Partner Development Specialists in EMEA

• Recruitment, enablement and activation of channel partners in EMEA to independently sell and deliver VMware End-User Computing solutions

• Close collaboration with EMEA Senior Sales

Results:

• Developed and successfully launched Partner Engagement and Recruitment Model for Mobility and Enterprise-Management Partners with 110% solution partner growth in FY18

• Successful integration of more than 3,000 AirWatch partners into VMware Partner Network after merge.

• 238% achievement of booking target FY18

•Successfully planned and launched key partner initiative with 15 “needle movers” across EMEA with 380% target achievement

• Develop and maintain strong market leadership and revenue for the new End-User Computing product family

• Strategic GTM planning and execution (Channel and Customer)

• International lead for EUC activities

•Team Lead “General Business Germany” with 4 direct reports

RESULTS:

• Overachieved booking targets with 105% (2014) and 117% (2015)

• Successful creation and execution of partner program with 101% partner achievement

• Strategic planning and execution of 2-day VMware Partner Boot camps in Germany (four events, 2014 – 2016) with 600 attendees per event - from scratch

• KPI responsibility on subsidiary scorecard

• Strategic GTM planning and execution for B2B Windows Commerical Business

• Responsible for budget planning and track/ control marketing budget

• Close collaboration with OEM- and System Builder channel

• Lead for the Windows Genuine Advantage (WGA), Legalization, Anti-Piracy and Windows Attach programs)

Key projects:

1. Windows8 B2B App Development Project Lead in Germany

2. Device Sales Project Lead Enterprise and Mid-Market 3. Preparation and strategic planning of Windows Intune launch in Germany (2012)

4. Windows8 commercial Launch planning and execution in Germany (in 2012)

5. Windows 7 commercial Launch planning and execution in Germany (in 2009)

Results:

• Scorecard target achievement ($466m revenue, 121%)

• Fastest growing product in history in Germany (Windows 7)

• Promotion to Senior Product Marketing Manager (2010)

• Successfully achieved the Microsoft Management Assessment Center (2011)

• Strategic planning and execution leadership of the GTM (partner to and partner through)

• Responsible for partner marketing (budget/planning)

• Responsible for strategic planning and execution of To- and Through-Partner marketing campaigns for Germany

• Business Intelligence Channel lead (2005 - 2006)

Key projects:

• SAM-Channel-Partner-Lead. Responsible to build and maintain Software Asset Management partner eco-system and SAM Partner Team @ Microsoft)

• Responsible for Microsoft CeBit Channel booth 2006 and 2007

• Lead for the Partner Ecosystem for Volume licenses “Open License” (2007 - 2008)

RESULTS:

• Successful growth of BI partner ecosystem (16 to 118 partners)

• 120% YoY “Open License” grwoth in 2008

• Fastest growing license business subsidiary in 2006 (Software Asset Management)

• Responsible for the Server, Desktop- and Notebook Divisions

• Full P&L responsibility and product pricing, margin, portfolio and strategy of $35M

• Member of the Board

• Lead the three Product and one Marketing team with 30 employees

RESULTS:

• Successfully implemented new quality and production process to save +6% on margin

• Successful redesign of product line-up with +10% revenue and +25% units (server)

• Team Lead Server Small and Medium Business

• Strategic GTM planning, creation & execution

• Forecasting for all Server product lines in Germany

• Lifecycle management

• Sales support (enablement, project-support, support at tenders and negotiations with customers)

• Business Management (volume, revenue, margin, product mix, upsell, attach rates and market share)

• Responsible for the entire server product line up

• Launch of the Blade Servers and Network Switches in Central Europe

RESULTS:

• Successful launch of Dell Blade Series with 250% of unit target

• Revenue Growth by 25% YoY

• Management and marketing for the mid-market server line

• Launch of the Blade-Technology in Germany

• Management and marketing for enterprise server line (acting 04/01 – 10/01)

• Sponsorship of the Value Added Distribution

• Strategic planning and execution of the growth program for Broadline Distribution

• Leadership for the Return & Invest Program

• Partner & customer facetime (Enterprise)

• Strategic contract and deal negotiations with partners & customers

RESULTS:

• Successfully implemented Distribution development plan with 210% growth YoY

• Implementation of 2nd market sale of spare parts with slowing down grey market by 40%

• Managing Technical Product Management Team

• Responsible for the product line up

• Technical engineering

• Sales support

• Monitoring of market trends and competition

RESULTS:

• Successful implementation of a new quality system and production adjustments to lower return rate by 50%

• Established Pyramid as brand for Security Appliances in Europe with the Ben-Hur Appliance Server Series (acquired by Astaro AG)

• Oversaw business-wide changes to modernize procedures and organization.
• Increased company revenue by developing and implementing innovative marketing strategies.
• Managed financial, operational and human resources to optimize business performance.

• Assembling and sales of Personal Computers and Peripherals

RESULTS:

• First Computer Seller in Town (Freiburg i. Brsg., Germany) with exclusive contract with University Campus (Escom and Vobis as competitor)

• 100 Personal Computers plus Perioherals per semester with campus orders only

• First Network Services Consultants in Town