Ben Beckmann
Roedermark
Summary
Motivated CRM Manager with over 15 years’ experience in retail direct marketing whose passion is to work with customer data.
Deep expertise in Customer Segmentation, customer profiling and Campaign Management as well as Campaign automation with advanced experience in Omni-Channel Campaign creation.
Overview
26
26
years of professional experience
Work History
Marketing Manager CRM
E-hoi GmbH
03.2009 - Current
- Creating CRM Strategy from scratch and Implementation of CRM System Dymatrix from day one.
- Responsible for continuously development of CRM System.
- Introducing of automated Campaigns.
- Development of Omni-Channel Campaign Strategy.
- Creation of seamless combined on- and offline B2C campaigns.
- Introduction of Trigger Newsletter.
- Continually development of Target groups as well as Customer segmentation.
- Responsible to keep client and address database state of the art
- Establishment of CRM Strategies for all local Markets from e-hoi group (Netherlands, Belgium and Swiss brands)
- Introduction of different Lifecycle Campaigns like personalized birthday Newsletter, Welcome Back Postcards, Combined on- and offline reactivation Campaign, Trigger Newsletter and more.
Cancer Treatment
Hodgkin-Lymphom
04.2008 - 02.2009
Marketing & Sales Manager
Insidian GmbH
08.2006 - 03.2008
- Analyzed sales and marketing data for improved strategies.
- Managed sales promotions and marketing strategies for print mailing campaigns
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Managed sales promotions and marketing strategies.
Pricing & Keyaccount Manager
Costa Crociere S.p.A.
08.1999 - 07.2006
- Managed Key Account group travel agents.
- handling of cruise charters.
Group Coordinator River Cruises
Seetours International GmbH & Co. KG
02.1998 - 07.1999
- Responsible for all group allotments for river cruises.
Education
No Degree - International Business Management
FOM Hochschule
FrankfurtTravel Agent - Tourism And Travel Management
Julius-Leber Schule
Frankfurt01.1998
IATA Standard Diploma - Tourism Management
Schule Fuer Touristik
Frankfurt01.1995
Skills
- Analytical and Customer centric Thinking
- Customer Relations
- Data Management
- Attention to Detail
- Omnichannel Marketing
- Problem Resolution
- Expert in CRM software Dymatrix
- Customer Journey Campaign modeling
guest lecturer
since 2014 I'm a guest lecturer at Frankfurt University of Applied Sciences for the topic CRM in the e-commerce course for tourism management.
Languages
German
Bilingual or Proficient (C2)
English
Advanced (C1)
References
Contact details upon request.
- Marcello Garuffi, former Key Account Manager of Dymatrix
- Aris Zantiotis, former owner of Insidian
- Frank Ulrich, former Head of IT at Costa Frankfurt.
Timeline
Marketing Manager CRM
E-hoi GmbH
03.2009 - Current
Cancer Treatment
Hodgkin-Lymphom
04.2008 - 02.2009
Marketing & Sales Manager
Insidian GmbH
08.2006 - 03.2008
Pricing & Keyaccount Manager
Costa Crociere S.p.A.
08.1999 - 07.2006
Group Coordinator River Cruises
Seetours International GmbH & Co. KG
02.1998 - 07.1999
No Degree - International Business Management
FOM Hochschule
Travel Agent - Tourism And Travel Management
Julius-Leber Schule
IATA Standard Diploma - Tourism Management
Schule Fuer Touristik
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