Summary
Overview
Work History
Education
Skills
Languages
Timeline
Hobbies and Interests
Generic
Bernd Wißerner

Bernd Wißerner

Nürnberg

Summary

Sales Engineer with 10 years of success in driving revenue through advanced automation solutions, specializing in sensors and machine vision. My expertise lies in highlighting the software's critical role as the main value driver behind machine vision camera deals, enabling tailored solutions that solve complex customer challenges. I have managed a diverse portfolio ranging from SMBs to enterprises, consistently delivering impactful results. Known for my ability to lead and mentor sales teams, I combine technical acumen with a customer-first approach to foster strong client relationships and drive business growth. My communication skills, goal-focused mindset, and relentless self-motivation fuel my passion for delivering innovative, high-impact solutions.

Overview

10
10
years of professional experience

Work History

Sales Manager Europe

Sereact GmbH
06.2025 - Current

Driving the go-to-market for the new Product: Sereact Lens, an AI-powered computer vision solution for intralogistics and e-commerce automation. Transitioned into the robotics sector as the first dedicated salesperson, building scalable enterprise SaaS sales processes and securing high-impact opportunities across Europe. Partner closely with product, marketing, and leadership to align customer needs with roadmap and position Sereact as a trusted automation partner.

Area Sales Manager

Cognex Germany Inc.
04.2024 - 05.2025

I lead a team of 8 sales professionals, focusing on performance management, people development, and sales process improvement with the help of sales techniques like MEDDICC and Value Selling. I spend significant time at customer sites to develop the team and secure crucial deals. By conducting weekly 1-on-1 sessions, I align strategies to ensure the team consistently meets or exceeds sales quotas, driving success in a dynamic, solution-oriented industry. The key to our success is leveraging AI software to deliver innovative solutions that meet customer needs

Contribution: + 30% growth in a challenging environment (-8% machine vision market Germany) with a team of 8 Sales Engineers and 5 Mio Euro Quota.

Account Executive AI Enterprise & Mid-Market

Cognex Germany Inc.
01.2022 - 04.2024

I specialized in AI-driven machine vision sales, focusing on deep learning software and license subscription models as key value drivers. I successfully managed major accounts such as Schaeffler, Continental, Vitesco, and Bosch, securing deals up to €250k and negotiated €6 Mio Price Agreements. My expertise was in positioning software as the primary value, delivering tailored automation solutions that drove recurring revenue and long-term customer success.

Contribution: 2023 Quota Achv. 116% (1.9 Mio Euro) and outperforming the market with a growth of +30% despite the recession in Germany and ranked as Top 3 Salesmen in DACH.

Account Executive Enterprise & Mid-Market

Baumer GmbH
04.2018 - 12.2022

I sold sensor solutions and rotary encoders with complex customized solutions with a sales cycle of 1-2 years. Focusing on customers across Northern Bavaria, Germany, including managing large accounts such as Audi AG. I evaluated and suggested products tailored to customer needs in industries like automotive suppliers and special machine engineering. I was responsible for managing three salespeople in Bavaria and Baden-Württemberg, overseeing a budget of over €5 million.

Contribution: Hitting quota (2 Mio Euro) and average growth of +25% revenue every year and deal size of 50k up to 650k Euro frame contracts.

Sales Development Representative & Account Executive Mid-Market

Keyence Deutschland GmbH
07.2015 - 04.2018

Aggressively pursued sales of Advanced Sensor Solutions and Smart Vision products in territory through cold-calls, mailers, advertising, and relationship building to achieve high yearly sales goals. Increased market share and maximized profits.

Contribution: Hitting quota (500k Euro) and average growth of + 36% revenue every year and deal size of 5 up to 100k Euro. Best Salesmen of Germany in Febr. 2016.

Education

Key Account Management (IHK) -

Studiengemeinschaft
03.2019

B.Sc. - International Production Engineering and Management

University Erlangen-Nuremberg
04.2015

State Certified Mechanical Technician - undefined

Rudolf-Diesel-Fachschule
07.2011

Industrial Mechanic (IHK) -

Robert Bosch GmbH
07.2005

Skills

  • Key Account Management
  • Performance Leadership
  • MEDDICC
  • Negotiation & Closing
  • Solution selling
  • Excellent communication skills

Languages

German
Bilingual or Proficient (C2)
English
Advanced (C1)

Timeline

Sales Manager Europe

Sereact GmbH
06.2025 - Current

Area Sales Manager

Cognex Germany Inc.
04.2024 - 05.2025

Account Executive AI Enterprise & Mid-Market

Cognex Germany Inc.
01.2022 - 04.2024

Account Executive Enterprise & Mid-Market

Baumer GmbH
04.2018 - 12.2022

Sales Development Representative & Account Executive Mid-Market

Keyence Deutschland GmbH
07.2015 - 04.2018

B.Sc. - International Production Engineering and Management

University Erlangen-Nuremberg

State Certified Mechanical Technician - undefined

Rudolf-Diesel-Fachschule

Key Account Management (IHK) -

Studiengemeinschaft

Industrial Mechanic (IHK) -

Robert Bosch GmbH

Hobbies and Interests

In my free time, I enjoy playing padel tennis, working out at the gym, reading good books, and spending time outdoors with my loved ones.
Bernd Wißerner