Begüm Aküzüm Yun
Willich
Summary
Accomplished Product Marketing Manager with a strong background in strategic marketing, campaign development, and sales enablement within the life sciences sector. Proven expertise in product launch planning, market expansion, and competitive intelligence has consistently driven brand awareness and sales growth. Leveraging a foundation as a former scientific researcher, skilled in data interpretation and scientific storytelling, with significant contributions to peer-reviewed publications and international conferences. Committed to transforming complex information into actionable insights and delivering impactful presentations that connect scientific innovation with effective market strategies for organizational success.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Maternity Leave
Merck KGaA
01.2025 - Current
PRODUCT MARKETING MANAGER
Merck KGaA
09.2022 - Current
- Responsible for the cell biology portfolio, overseeing marketing strategies and sales support.
- Developed and executed marketing and communication strategies to support sales initiatives and cross-functional departments.
- Managed sales targets by product group, identifying new customers and product opportunities to expand market share.
- Designed and implemented yearly marketing plans and product campaigns to drive brand awareness and sales growth.
- Created and distributed multi-purpose content across web, social media, and sales channels.
- Utilized Salesforce and data analytics tools to track marketing campaign performance and optimize ROI.
- Developed sales enablement tools such as brochures, presentations, and digital content to support sales teams.
- Conducted product trainings and hands-on demonstrations for distributors and internal sales teams, aligning on product positioning and target customers.
- Performed co-visits with sales teams and distribution partners to enhance customer engagement, gather market insights, and support sales enablement.
- Collaborated with global and regional teams to ensure alignment and execution of marketing strategies across multiple functions.
- Organized and participated in trade shows, exhibitions, and industry events to promote products and strengthen brand presence.
SCIENTIFIC RESEARCHER
Yonsei University College of Medicine
09.2021 - 09.2022
- Developed and executed research projects on the role of intestinal epithelial cells in bacteria-induced colitis, applying strategic planning and problem-solving skills.
- Demonstrated strong scientific writing and content creation by authoring and editing manuscripts for peer-reviewed publications.
- Trained and supervised graduate students, enhancing leadership, mentoring, and instructional abilities.
- Utilised Flow Cytometry, fluorescence microscopy, IHC, and 3D culture systems to analyse immune responses, translating complex data into clear insights.
- Managed data analysis and visualisation, effectively communicating findings through reports, presentations, and scientific storytelling.
SCIENTIFIC RESEARCHER
Institute of Biochemistry & Georg-Speyer-Haus
06.2017 - 06.2021
- Investigated metabolic and glycomic profiles of colorectal cancer in the context of diet, translating complex data into actionable insights.
- Designed and executed in vivo and in vitro experiments, utilising advanced techniques such as fluorescence/confocal microscopy, immunoblotting, Seahorse metabolic assays, and organoid cultures.
- Analysed large datasets (Mass Spec, metabolic assays) using GraphPad Prism, Perseus, and MS Office, presenting findings through reports, graphs, and visual storytelling.
- Developed and refined scientific strategies and experimental protocols, showcasing problem-solving and adaptability in research execution.
- Created and delivered engaging presentations and posters, effectively communicating research insights to diverse audiences, including scientific communities, stakeholders, and others.
- Managed and operated sophisticated lab equipment (Capillary Electrophoresis, Illumina Miseq), demonstrating technical expertise and process optimisation.
- Supervised and mentored undergraduate and master's students, strengthening leadership and coaching abilities.
- Taught biochemistry lab courses to medical students, enhancing public speaking, training, and instructional skills.
GRADUATE RESEARCH ASSISTANT
Avison Biomedical Research Center
10.2015 - 03.2017
- Synthesized complex scientific data into clear and concise presentations, posters, and publications for international conferences and peer-reviewed journals.
- Wrote and edited high-level technical papers.
- Designed and executed in vivo and in vitro experiments, utilizing molecular biology techniques such as cell culture, PCR, qPCR, immunoblotting, and microscopy.
- Communicated research findings effectively to diverse audiences, developing strong scientific storytelling and content creation skills.
Education
Master of Science - Biomedical Sciences and Technology
Konkuk University
Seoul, South Korea08.2014
Bachelor of Science - Molecular Biology and Genetics
Istanbul Technical University
Istanbul, Turkey06.2012
Skills
- Strategic marketing and campaign development
- Product launch planning and market expansion
- Competitive intelligence and sales enablement
- Stakeholder management, and cross-functional collaboration
- Data analysis and interpretation
- Salesforce CRM and MS Office (Excel, PowerPoint, Word)
- Pivot Tables, GraphPad Prism, and R programming
- Research presentation & scientific storytelling
- Creative problem-solving and innovation
- Languages: English (professional), Korean (professional), Turkish (native), German (intermediate)
Certification
- FELASA Certificate, 2017-07-01, Fortbildungen Rhein-Main, Frankfurt, GERMANY
- Mini-MBA, 2021-02-01, International Business Management Institute, Berlin, GERMANY
- Marketing Essentials, 2021-02-01, International Business Management Institute, Berlin, GERMANY
- GMP, GLP and Quality Control, 2020-10-01, GRADE, Goethe University, Frankfurt, GERMANY
- From PhD to Innovator, 2021-02-01, Young Entrepreneurs in Science, GERMANY
Languages
English
Advanced (C1)
German
Intermediate
B1
Korean
Advanced
C1
Turkish
Bilingual or Proficient (C2)
Websites
linkedin.com/in/begumakuzumyun
Timeline
Maternity Leave
Merck KGaA
01.2025 - Current
PRODUCT MARKETING MANAGER
Merck KGaA
09.2022 - Current
SCIENTIFIC RESEARCHER
Yonsei University College of Medicine
09.2021 - 09.2022
SCIENTIFIC RESEARCHER
Institute of Biochemistry & Georg-Speyer-Haus
06.2017 - 06.2021
GRADUATE RESEARCH ASSISTANT
Avison Biomedical Research Center
10.2015 - 03.2017
Bachelor of Science - Molecular Biology and Genetics
Istanbul Technical University
Master of Science - Biomedical Sciences and Technology
Konkuk University
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