Bharadwaja Nagasandra
Trade Marketing Manager, Robert Bosch Africa
Johannesberg
Summary
Dynamic Senior Manager with extensive experience at Robert Bosch, excelling in strategic planning and market analysis. Proven track record in enhancing team productivity and driving product lifecycle strategies, achieving significant market share growth. Adept at cross-functional collaboration and data analytics, delivering impactful marketing initiatives across diverse regions.
Overview
22
22
years of professional experience
3
3
Languages
Work History
Senior Manager, Trade Marketing Africa
Robert Bosch
03.2021 - Current
- Enable Sales colleagues in business development and retention.
- Develop and execute marketing strategies at each product and business unit level to improve share of market.
- Focus and adapt 4Ps of marketing into each country and regions of Africa continent.
- KPIs; Turnover, Profitability, Time to market, Market and Sold coverage, product life cycle management, market intelligence, potential identification, product communication, awareness strategies and promotions.
- Provided strong leadership to enhance team productivity and motivation.
Senior Manager, Regional Business Unit - India
Bosch Limited
06.2015 - 02.2021
- Portfolio management, Product life cycle strategies (PLCM), adaptation for aftermarket, Vendor management.
- Define aftermarket service concepts & solutions and establish distribution methods.
- Product diagnostics establishment and support technical support team in establishing vehicle diagnostics.
- Pricing strategy at multilevel; B2B, distributors & end customers (Catalogue price & dealer landing prices).
- Product promotions through B2B cataloguing & product trainings, sales campaigns, and development of promotional materials.
- Support plants & logistics teams in capacity & inventory planning at product group and at material level through inputs from business plans.
Manager, Marketing Business Excellence
Robert Bosch Singapore
03.2009 - 05.2015
- Vehicle data (vehicle details and vehicle population) research & acquisition.
- Creation and Maintenance of vehicle data in worldwide database.
- Conduct GAP analysis to initiate product development.
- Product and sold coverage monitoring, Catalogue production, Project & process management.
- Packaging artwork design, adaptation and adherence to guidelines.
- Brand protection initiatives.
Logistics Coordinator
Robert Bosch Germany
03.2007 - 02.2009
- Single point contact between the Logistics planners in Global Distribution Centre located in Germany and the Asia Pacific country sales offices.
- Liaison between the demand and the supplies to streamline the supplies, processes & communication.
- Frequent reporting and escalation on vendor and customer backlogs to manufacturing plants and to sales offices.
Supply Chain Executive
Bosch Limited India
02.2003 - 02.2007
- Coordinated and scheduled physical inventories of assigned areas to adjust inventory levels as appropriate.
- Reduced supply chain disruptions by establishing strategic partnerships with key suppliers, ensuring timely delivery of goods and services.
- Developed solutions to address problems in distribution and transportation of products.
- Collaborated with sales and marketing departments to align supply chain strategies with business goals, achieving effective demand planning and accurate sales forecasts.
Education
Executive MBA - Accelerated Management Program
NUS Business School
Singapore 04.2001 -
Bachelor of Engineering - Mechanical Engineering
Bangalore University
Bangalore, India 04.2001 -
Skills
Strategic planning
Talent development
Operations management
Resource allocation
Data analytics
Cross-functional collaboration
Market analysis
Timeline
Senior Manager, Trade Marketing Africa
Robert Bosch
03.2021 - Current
Senior Manager, Regional Business Unit - India
Bosch Limited
06.2015 - 02.2021
Manager, Marketing Business Excellence
Robert Bosch Singapore
03.2009 - 05.2015
Logistics Coordinator
Robert Bosch Germany
03.2007 - 02.2009
Supply Chain Executive
Bosch Limited India
02.2003 - 02.2007
Executive MBA - Accelerated Management Program
NUS Business School
04.2001 -
Bachelor of Engineering - Mechanical Engineering
Bangalore University
04.2001 -
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