BHARTI JENNY JAIN
Herzogenaurach,BY
Summary
Strategic digital transformation expert with extensive experience in the Retail & Sportswear industry. Proven track record of leading merchandising, e-commerce, and operational strategies to enhance business performance. Adept at leveraging digital tool, capabilities & analytics to solve real business challenges. Experienced in high level stakeholder engagement, project management, and driving technology-led innovation across global markets.
Overview
19
19
years of professional experience
Work History
SR. DIGITAL MANAGER
ADIDAS GERMANY
05.2022 - Current
- Digital Strategy | Analytics | Presales & Advisory | Consumer Experience Optimization
- Purpose: Consult on digital strategy for key accounts (ASOS, Zalando, About You, Amazon), optimizing product, pricing, CX, marketing, and operations through advanced digital tools. Drive sales, profitability, and efficiency while strengthening stakeholder partnerships.
- Integrated advanced digital capabilities, streamlining operations and improving automation through AI-driven solutions, reducing manual efforts and enhancing efficiency.
- Example: Automated enhanced capabilities in the Content Syndication tools (Digital Toolbox) for localizing consumer-facing product names and image sizes, significantly reducing manual efforts (-30%)and improving content efficiency (+20% Views & Conversions).
- Example: Led tool rollout and conducted training workshops for various digital solutions (EDITED, Similar Web, etc.), leveraging real-time, high-quality data insights. This initiative enhanced decision-making, identified market trends, and improved consumer experience.
- Drove data-driven sales strategies, leveraging tools like Tableau, Similar Web, and NPD to identify market trends and drive short-term product creation cycle for key accounts.
- Example: Identified upcoming trends using various tools and market feedback, created briefs for product teams to develop short-timeline products for key accounts like Zalando and ASOS
- Facilitated stakeholder workshops to shape solution roadmaps, aligning business objectives with cutting-edge digital tools.
- Example: Simplified Business Logic for Customer Segmentation Tool : This initiative enhanced the efficiency of the customer onboarding process and significantly reduced operational complexities.
- Managed Joint Business Planning (JBP) across e-commerce, sales, profitability, marketing, and consumer experience, achieving sustainable business growth.
- Example : Led global Amazon growth JBP initiative for Evergreen Range amounting to 20% SOB working closely with Global BU & Market Amazon Teams.
- Example: Conducted gap analysis and identified growth opportunities for the Kids Product team, resulting in the addition of 200 new SKUs based on insights from various data tools.
SR. MANAGER, BUYING EUROPE (ORIGINALS)
ADIDAS, GERMANY
01.2021 - 04.2022
- Strategic Buying | Merchandising | Commercial Growth & Business Development| 50+ M Euro
- Purpose: Drive planning and buying process for retail stores, responsible for the strategic seasonal Buy Plan and management, defining optimal buy volumes, inventory Management for all clusters & countries across EU market.
- Led seasonal buy planning, optimizing inventory, financial targets, and retail strategies across European clusters.
- Executed in-season trading decisions, driving revenue growth through data-backed category insights and merchandising efficiencies.
- Developed Commercial Moments framework, improving category execution and aligning business objectives with omnichannel demand strategies.
- Worked closely in Cross functional environment with Finance, AP, Store Operations, Supply Chain, Marketing Activation, Visual Merchandising & E-com team.
MERCHANDISE PLANNING MANAGER, EMEA
HUGO BOSS, GERMANY
09.2018 - 10.2019
- Brand Portfolio – BOSS HUGO
- Drove sales forecasting & analytics, optimizing margin growth and net sales across European markets.
- Led inventory & demand planning, ensuring financial alignment with business goals.
- Collaborate with all European markets (hubs), logistics, product divisions, global merchandise management and IT.
- Supporting Junior Planning Managers in all relevant business activities (As Mentor)
DEPARTMENT HEAD (PLANNING & ANALYTICS)
CHALHOUB GROUP, DUBAI
07.2011 - 10.2016
- Brand Portfolio – LACOSTE RALPH LAUREN VILEBREQUIN GEOX
- Financial Planning | ERP Tools Adoption | Business Strategy Development| 100 M USD
- Purpose: Leading the analytics and planning team, responsible for the Business & Financial planning. Translating the business plans into seasonal OTB & Category level plans for the Buying team.
- Developed and monitored annual business plans, aligning financial strategies with brand goals across channels and markets.
- Led and presented biannual financial budget revisions to the Group CEO, ensuring alignment with buying and marketing guidelines.
- Created and implemented business strategies, optimizing sales performance through forecasting and data-driven insights.
- Executed ERP implementation (Oracle), enhancing operational efficiency while collaborating with business and technical teams.
- Managed a team of Business Analysts, driving analysis and insights to support strategic decision-making.
SENIOR BUYER
LALS GROUP, DUBAI
08.2008 - 07.2011
- Brand Portfolio – carter’s
- Retail Buying & Merchandising |Business Plan | Sales Input KPIs| Supply Chain & Inventory Management| 10M USD
- Managed end-to-end buying, merchandising, and trading operations across GCC markets, optimizing sales budgeting, inventory, and assortment strategies. Executed marketing and visual merchandising initiatives to enhance brand visibility. Developed and implemented standardized store operations, ensuring seamless collaboration with finance, supply chain, and marketing teams to drive business growth.
KEY ACCOUNT MANAGER
CREATIVE PORTICO, MUMBAI
10.2006 - 07.2008
- Sales & Channel Management | Business Operations| Account Profitability| 2M USD
- Managed strategic partnerships with Shopper’s Stop & Home Stop, driving business growth and sales optimization. Led product range planning and presentations to key accounts, ensuring sales targets were met while fostering strong customer relationships. Executed Order Book Management, sell-out strategies, margin analysis, and inventory control to enhance profitability and operational efficiency.
Education
Master of Fashion Management -
National Institute of Fashion Technology
01.2006
Bachelor of Commerce - undefined
Kurukshetra University
01.2004
Skills
- Retailer & Brand process Experience
- E-Commerce & Merchandising
- Business Planning & Operations
- Digital Marketing & Consumer Experience
- Data-Driven Decision-Making
- Tech-Enabled Business Growth
- Project Management
- Multilingual (English & German)
Languages
English
Hindi (Native)
Timeline
SR. DIGITAL MANAGER
ADIDAS GERMANY
05.2022 - Current
SR. MANAGER, BUYING EUROPE (ORIGINALS)
ADIDAS, GERMANY
01.2021 - 04.2022
MERCHANDISE PLANNING MANAGER, EMEA
HUGO BOSS, GERMANY
09.2018 - 10.2019
DEPARTMENT HEAD (PLANNING & ANALYTICS)
CHALHOUB GROUP, DUBAI
07.2011 - 10.2016
SENIOR BUYER
LALS GROUP, DUBAI
08.2008 - 07.2011
KEY ACCOUNT MANAGER
CREATIVE PORTICO, MUMBAI
10.2006 - 07.2008
Bachelor of Commerce - undefined
Kurukshetra University
Master of Fashion Management -
National Institute of Fashion Technology
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