Summary
Overview
Work History
Education
Skills
Languages
Interests
Timeline
Generic
Birgit Ehmann

Birgit Ehmann

Senior Manager External Communications
Unterfoehring,BY

Summary

Dynamic and results-oriented communications professional with over 20 years of experience in managing PR strategies and integrated communication caåmpaigns for leading media companies. Proven track record of successfully placing content in national and international media and fostering strong relationships with key stakeholders and journalists. Strategic visionary and project manager, with extraordinary planning, marketing, and storytelling skills and a keen ability to bring together creative and technical talent to yield impressive results. Technically adept professional, proficient in Microsoft Office, InDesign, Photoshop, Web Content Management Systems. Seeking position in USA.

Overview

33
33
years of professional experience

Work History

Senior Manager External Communications, Sky Deutsc

Sky Deutschland
03.2001 - 01.2025

· campaigns for fictional Sky Originals such as "Das Boot", "The Pass", "Babylon Berlin" and many more, as well as HBO series such as "Game of Thrones", "House of the Dragon", "The Regime" and many more.

· Close coordination of all campaigns and assets with internal stakeholders

· Collaboration with the international marketing, PR and program teams of the Sky Group as well as with the corresponding PR teams of the licensors (HBO, Fox, Showtime, etc.)

· Management of local agencies and external service providers

· Program communication for the channels of Sky Deutschland and the streaming service WOW, in particular for the channels Sky Atlantic and Sky One

· Placed content in national and international media.

· Organized major press events (press conferences, press junkets, set visits) and managed media relationships.

· Publicity at major film and TV festivals

· Collaborated with international teams and managed external agencies.

· Talent management

· Crafting and editing press releases, press kits, speeches for executives, talking points

· Maintaining and expanding existing journalist contacts and the database

Manager External Communications

Sky Deutschland
10.2007 - 03.2012

· Program communication for the channel Sky Atlantic, the Home of HBO, as well as other selected licensed series

· Development and realization of PR strategies and integrated communication campaigns in cooperation with the licensor HBO

· Placement of national and international content in relevant media

· Maintaining and expanding existing journalist contacts and the database

· Creation and correction of press texts (press releases, press brochures, interviews)

· Organization of press events such as interview days, set visits during filming, premiere events and program presentations

Editor Program Information

Premiere AG
05.2004 - 02.2012

· Communication of the program content of Premiere and the partner channels as well as the Premiere product

· Supervision of the entire sports area with regard to program information on the website www.info.premiere.de and in the Premiere database Apix

·  Support and monitoring of program listings in the program press (TV magazines)

·  Implementation of data export from Premiere and the partner channels to professional multipliers; communication of program changes, support for new multipliers

· Scheduling and coordination with external and internal customers

· Typesetting of printable listings for TV media and Bild

· Development and implementation of PR strategies and integrated communication campaigns for wrestling and tennis

Editor in Sports Magazine Editorial, Premiere

Premiere AG
03.2001 - 04.2004

· Research and creation of texts, reports, interviews (highlights, monthly tips, cover pages) on the subject of golf, ice hockey, horse racing for PREMIERE MAGAZINE and for the special issue Football 2001

· Image selection for the respective texts

· Editing of the SI texts (database): Gold, ice hockey, horse racing

· Editing the proofs


From December 2001, the following new tasks in the program preview section (PGV):

· Editing the PGV highlight texts

· Writing the "tip day": two from the film section and two from the

PREMIERE PLUS package (Fox Kids, Studio Universal)

· Pulling the PGV texts into the Internet

· Data playout to the press services

· Compilation of program highlights for the magazines RTV and Heinrich-Bauer-Verlag, including corresponding image selection

PR Manager Projects

LübMedia GmbH
08.1998 - 02.2001

· Client Management (Reebok and Viag Interkom)

· Realization of PR measures

· Organization and coordination of PR events

· Communication with journalists and photographers from sports and

entertainment editorial offices and TV stations in Germany and abroad

· Interview Coordination

· Preparation of press releases on product information, corporate PR and

events in collaboration with lübMedia clients

· Independent editing of press releases

· Creation of print materials in cooperation with agencies

· Contact person for various projects and clients (e.g. Boris Becker)

· Translations

· Press clippings

Trade Communications Specialist

Reebok Deutschland GmbH
10.1991 - 08.1998

· Support for the Reebok Club (target group: children and young people

aged 7 to 20)

· Creation of press releases regarding product information, corporate PR

and events in co-operation with the specialist departments

· Development and constant updating of a press archive

· Communication with journalists from specialised and business editorial

offices

· Support for crossover promotions and top athletes through

accompanying press work, particularly in the areas of football and sport

in general

· Supplying the music, youth, sports and film editorial teams with text and

image material and press information

· Assisting with the creation of action plans, campaigns and trade fairs

· Communication with the distributors of Reebok eyewear and Reebok

watches

· Processing daily correspondence

Education

High School Diploma -

Otto-Hahn-Schule
Hanau
05.1982

Skills

Extensive project management

Languages

German
Bilingual or Proficient (C2)
English
Advanced (C1)
Italian
Intermediate (B1)

Interests

Cinema

TV

Sports

Arts

Music

Travel

Cooking

Timeline

Manager External Communications

Sky Deutschland
10.2007 - 03.2012

Editor Program Information

Premiere AG
05.2004 - 02.2012

Senior Manager External Communications, Sky Deutsc

Sky Deutschland
03.2001 - 01.2025

Editor in Sports Magazine Editorial, Premiere

Premiere AG
03.2001 - 04.2004

PR Manager Projects

LübMedia GmbH
08.1998 - 02.2001

Trade Communications Specialist

Reebok Deutschland GmbH
10.1991 - 08.1998

High School Diploma -

Otto-Hahn-Schule
Birgit EhmannSenior Manager External Communications