Summary
Overview
Work History
Education
Skills
Languages
References
Hobbies and Interests
Timeline
Generic

BJORGVIN HREINSSON

Nuremberg

Summary

I am a highly motivated people person who thrives on engaging and networking with others. My passion for football drives my enthusiasm and dedication in all aspects of my professional life. I excel in creating strong, empathetic connections with colleagues and stakeholders, ensuring productive and collaborative work environments. My ability to communicate effectively and build relationships has been instrumental in my success. With a deep-seated passion for the sport, I am committed to contributing positively and energetically to the football industry and in particular adidas football. There I have had the pleasure to work with incredible people all working towards the same goal of being the best in the business.

Overview

6
6
years of professional experience

Work History

Product Manager

Adidas AG
01.2023 - Current
  • Currently lead the Limited Collection category in Adidas football footwear.
  • Effectively managed stakeholder expectations throughout the entire product development process.
  • Collaborated with professional footballers and partnership stakeholders to ensure top-quality products for both on-pitch performance and specialty retail.
  • Worked with the go-to-market team to manage comprehensive strategies, ensuring successful product launches and optimal brand positioning.
  • Coordinated with Sports Marketing to negotiate contract proposals for current and new athletes, aligning boot strategies to maximize brand endorsement.
  • Developed brand strategies for Lionel Messi and Jude Bellingham in collaboration with Sports Marketing and athlete activation teams.

Manager History Management

Adidas AG
01.2021 - 01.2023
  • Responsible for the holistic Brand Archive collection
  • Archive induction for top tier athletes and VIP guests
  • Category responsibility Football, Basketball & Global Partnerships
  • Responsible for physical and digital product archiving products
  • Ensure legal reliability for brand history


Retail Trainer

adidas
01.2019 - 01.2021
  • Took part in structuring and executing on-boarding plan for over 200 people for the adidas London Flagship opening
  • On-boarding over 300 retail employees including 7 senior managers and 2 assistant managers.

Sales Consultant

adidas
09.2018 - 04.2019
  • Making sure adidas consumers get the best in class services following the brand's CEI services model
  • Expert product knowledge for adidas products.

Education

Student Diploma - Business

Commercial college of Iceland
04.2018

UEFA B Coaching Diploma -

Icelandic Football Federation
03.2018

Skills

  • Communication and Presentation
  • Teamwork
  • Ability to Work Under Pressure
  • Empathy
  • Discretion
  • Agile Project Management
  • Microsoft Office Word
  • Microsoft PowerPoint
  • Microsoft Excel
  • Football Coaching

Languages

Icelandic
English

References

  • Sam Handy, adidas AG, sam.handy@adidas.com, +49 1608844883
  • Jack Elkins, adidas AG, jack.elkins@adidas.com, +49 1716914477
  • Carlos Campos, adidas AG, carlos.campos@adidas.com, +49 16095331112


Hobbies and Interests

Outside of my professional life. I love playing football with my friends at Viktoria Erlangen as well as travelling around the world to visit different stadiums to embrace the football culture.

Timeline

Product Manager

Adidas AG
01.2023 - Current

Manager History Management

Adidas AG
01.2021 - 01.2023

Retail Trainer

adidas
01.2019 - 01.2021

Sales Consultant

adidas
09.2018 - 04.2019

Student Diploma - Business

Commercial college of Iceland

UEFA B Coaching Diploma -

Icelandic Football Federation

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BJORGVIN HREINSSON