Summary
Overview
Work History
Education
Skills
Certification
Tools & Platforms
Interests
Timeline
Generic
Branko Glumac

Branko Glumac

Senior Sales Manager
Rijeka

Summary

Helping businesses scale HVAC-R & Food Retail operations across Southeastern Europe — with results that show on the bottom line. With over 15 years of experience in the HVAC-R industry, I specialize in driving commercial growth, managing strategic key accounts, and delivering turnkey solutions across Central and Southeastern Europe. My core focus is on B2B partnerships in food retail and industrial refrigeration, where performance, reliability, and long-term cost-efficiency matter most. Having worked with leading retail clients I bring a data-driven and structured approach to account management, investment planning, and cross-functional coordination — spanning Sales, Technical, and Service departments. Beyond commercial execution, I support strategic planning, regional go-to-market design, and the alignment of international stakeholders with local teams. I'm especially focused on scalable solutions that link HVAC-R technology to measurable business value.

Overview

16
16
years of professional experience
3
3
Certifications

Work History

Regional Key Account Manager

Daikin Hrvatska
Zagreb
04.2024 - Current
  • Food Retail and Refrigeration lead in SEE (Croatia, Slovenia, Serbia, Bosnia, Macedonia, Montenegro, Albania).
  • Manage key account relationships and develop investment strategies.
  • Oversee budgeting and financial performance across the region.
  • Drive innovation and deliver market intelligence to support business development and growth.

Regional Key Account Supervisor

Daikin Hrvatska
Zagreb
12.2021 - 03.2024
  • Food Retail and Refrigeration lead in SEE (Croatia, Slovenia, Serbia, Bosnia, Macedonia, Montenegro, Albania).
  • Led regional sales teams and commercial refrigeration strategy.
  • Coordinated budgeting, market analysis, and product positioning.
  • Supported acquisition and technical development for key Food Retail chains.

Product Manager for Heating

Daikin Central Europe
Vienna
02.2018 - 12.2021
  • Responsible for heating portfolio across 15 CE countries.
  • Supported product launches, pre-sales, and dealer development.
  • Delivered training for Daikin Sales & Service Academies.
  • Led strategic price positioning and competition benchmarking.
  • Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.

Heating Sales Engineer

Daikin Hrvatska
Zagreb
10.2014 - 02.2018
  • Managed project sales for ROTEX heating systems.
  • Supported customers with selection, pricing, and project documentation.
  • Led residential key account and B2C platforms.
  • Developed training programs and academic partnerships.

Key Accounting/Sales Engineer

Gorenje Zagreb d.o.o.
Zagreb
02.2010 - 09.2014
  • Managed large client relationships for heat pump and HVAC solutions.
  • Designed custom packages and implemented technical/financial proposals.
  • Increased regional turnover for 4 consecutive years.
  • Conducted market scouting, product launches, and client assessments.

Product Manager

Zekić d.o.o.
Rijeka
07.2009 - 07.2010
  • Managed large client relationships for heat pump and HVAC solutions.
  • Designed custom packages and implemented technical/financial proposals.
  • Increased regional turnover for 4 consecutive years.
  • Conducted market scouting, product launches, and client assessments.

Education

MBA -

Algebra University
Zagreb
01.2022

Master of Science - Mechanical Engineering (Thermodynamics)

University of Rijeka
Rijeka
01.2011

High School Diploma -

HS of Electrical Engineering
Rijeka
01.1999

Skills

Certification

Certified SolidWorks Associate (CSWA)

Tools & Platforms

  • CRM, BW & ERP systems
  • Microsoft Office, AutoCAD, SolidWorks
  • 3D Modeling: SDMax, Rhino, Pro Engineer, Maya

Interests

Human Centric AI (H2H)

Smart Contracting and Blockchain

Snowboarding

Mountain biking

Timeline

Regional Key Account Manager

Daikin Hrvatska
04.2024 - Current

Regional Key Account Supervisor

Daikin Hrvatska
12.2021 - 03.2024

Product Manager for Heating

Daikin Central Europe
02.2018 - 12.2021

Heating Sales Engineer

Daikin Hrvatska
10.2014 - 02.2018

Key Accounting/Sales Engineer

Gorenje Zagreb d.o.o.
02.2010 - 09.2014

Product Manager

Zekić d.o.o.
07.2009 - 07.2010

MBA -

Algebra University

Master of Science - Mechanical Engineering (Thermodynamics)

University of Rijeka

High School Diploma -

HS of Electrical Engineering
Branko GlumacSenior Sales Manager