- Spending quality time with family
- Active fitness and inline skating as a way to maintain mental balance and energy
- Traveling and exploring international food trends
Britta Supp
Achim
Kurzprofil
Strategic Marketing Leader with 18+ years of experience in FMCG (Food).
Results-oriented marketing leader with a proven track record of driving double-digit growth (+10% NR) for iconic brands like Philadelphia, Milka, and Miracel Whip. Expert in leading end-to-end innovation pipelines, translating consumer insights into scalable business cases, and managing complex P&L responsibilities (>$55MM). Passionate about building brand value through data-driven storytelling and fostering a collaborative team spirit in cross-functional environments.
Übersicht
24
24
years of professional experience
8
8
years of post-secondary education
Berufserfahrung
SENIOR BRAND MANAGER, PHILADELPHIA & MIRACEL WHIP
Mondelez International
Bremen
2022.08 - 2025.12
- Strategic Growth: Led business objectives (NR >$40MM, +10%) and strategic brand management with full P&L and budget responsibility.
- Innovation & Agile Projects: Spearheaded key agile projects for brand positioning and portfolio design to generate category growth.
- Digital Leadership: Designed social media campaigns (Instagram/TikTok) resulting in a significant increase in reach and followers.
- Team Leadership: Led, coached, and developed a team of Brand Managers and steered internal/external stakeholders.
SENIOR BRAND MANAGER MIKADO
Mondelez International
Bremen
2018.02 - 2022.07
- Success Story: Achieved 3 consecutive years of double-digit growth; established Mikado Milk as #1 SKU in Sweet Biscuits.
- Innovation Funnel: Managed the European innovation funnel in close collaboration with R&D, Supply Chain, and Equity.
- Market Entry: Led a strategic project to establish a French brand on the German market, including design, positioning, and sales coordination.
- Leadership: Bakery overall representative for the AT business.
PARENTAL LEAVE
Mondelez International
2016.10 - 2018.01
CONSUMER INSIGHTS MANAGER MEALS, DACH/NORDICS
Mondelez International
Bremen
2015.10 - 2016.10
- Market Intelligence: Led research initiatives to uncover insights for product positioning and pricing strategies.
- Data-Driven Decisions: Established regular Nielsen updates and modeling analysis to drive consumer-centric business recommendations.
- Partnership: Managed Brands Live Ipsos tracking for MEALS across Europe incl. leading the agency, organizing the waves and spreading the learnings across the team.
PARENTAL LEAVE
Mondelez International
2014.07 - 2015.09
INNOVATION MANAGER CHOCOLATE, EUROPE
Mondelez International
Zürich (CH)
2012.05 - 2014.06
- End-to-End Pipeline: Managed the full innovation pipeline from ideation to launch for Chocolate segments across the European market.
- Flagship Launch: Led the Milka "Sandwich" platform launch very successfully; secured additional CAPEX to expand capacity; developed a clear launch patterns per country and per product as well as adapted formats for international markets.
- Leadership: Led cross-functional teams to develop and launch NPD's across brands, aligned with regional and local teams (e.g. Marketing, Consumer Insights, Research & Development, Equity, Technical Teams, Supply Chain and Procurement).
SENIOR BRAND MANAGER MILKA SNACKING, DACH
Kraft Foods
Bremen
2009.09 - 2012.08
- Portfolio Strategy: Independently developed growth strategies for a portfolio >$55MM (e.g., Milka Cake, Milka Bars).
- Media Lead: Managed media agencies and led TV copy production.
- Team Leadership: Led, coached, and developed a team of Brand Managers
BRAND MANAGER GROCERY / AFH FOOD
Kraft Foods
Bremen
2007.04 - 2009.08
- Responsible for KRAFT BBQ and Away-From-Home (AFH) portfolio; implemented national promotions.
ASSISTANT BRAND / SALES MANAGER
Kraft Foods
Bremen
2005.02 - 2007.03
- Supported the strategies and execute programs, good understanding of market, brand and consumer
- Supported customer business plans and regional/national negotiations.
INTERN MARKETING & PR
Allende & Brea (Law Office)
Buenos Aires
2004.04 - 2004.07
- Established marketing approach; Prepared international press conference; Analysed potential JV partners
WORKING STUDENT, BUSINESS DEVELOPMENT
Reemtsma Cigarettenfabriken GmbH
Hamburg
2001.07 - 2003.12
- Market & competitor analyses
Ausbildung
Strategic Leadership Certificate -
IU International University of Applied Sciences
Distance Learning 2026 - Current
Diplom-Kauffrau (German Master of Science) - Business Administration
University of Hamburg
1999.10 - 2004.03
Apprenticeship in banking -
Kreissparkasse Verden
1996.08 - 1999.09
Kompetenzen
- Strategy & Innovation: Strategic Portfolio Management, NPD Pipeline, Trend Scouting, Agile Project Management
- Business Acumen: Full P&L Responsibility, Business Case Development(Volume/Price/Profit), Market Analysis (Nielsen/GfK)
- Execution: 360° Communication, Digital Marketing (Social Media/Influencer), POS & Trade Marketing
- Leadership: Cross-functional Team Lead, Stakeholder Management, Mentoring & Coaching
Hobbys
Languages
German
First language
English
Advanced
C1
Spanish
Upper intermediate
B2
French
Elementary
A2
Zeitleiste
SENIOR BRAND MANAGER, PHILADELPHIA & MIRACEL WHIP
Mondelez International
2022.08 - 2025.12
SENIOR BRAND MANAGER MIKADO
Mondelez International
2018.02 - 2022.07
PARENTAL LEAVE
Mondelez International
2016.10 - 2018.01
CONSUMER INSIGHTS MANAGER MEALS, DACH/NORDICS
Mondelez International
2015.10 - 2016.10
PARENTAL LEAVE
Mondelez International
2014.07 - 2015.09
INNOVATION MANAGER CHOCOLATE, EUROPE
Mondelez International
2012.05 - 2014.06
SENIOR BRAND MANAGER MILKA SNACKING, DACH
Kraft Foods
2009.09 - 2012.08
BRAND MANAGER GROCERY / AFH FOOD
Kraft Foods
2007.04 - 2009.08
ASSISTANT BRAND / SALES MANAGER
Kraft Foods
2005.02 - 2007.03
INTERN MARKETING & PR
Allende & Brea (Law Office)
2004.04 - 2004.07
WORKING STUDENT, BUSINESS DEVELOPMENT
Reemtsma Cigarettenfabriken GmbH
2001.07 - 2003.12
Diplom-Kauffrau (German Master of Science) - Business Administration
University of Hamburg
1999.10 - 2004.03
Apprenticeship in banking -
Kreissparkasse Verden
1996.08 - 1999.09
Strategic Leadership Certificate -
IU International University of Applied Sciences
2026 - Current