Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Languages
Languages
Timeline
Generic

Bryana Hernandez

Newark

Summary

Visual Merchandising Manager with JD Sports, recognized for driving sales and enhancing customer satisfaction through innovative merchandising strategies and effective staff training. Self-employed esthetician focused on basic facials and full-body waxing. Expertise in inventory management and exceptional customer service fosters loyalty in fast-paced retail environments. Experienced in front desk operations, including guest interactions and issue resolution. Background in logistics and supply chain oversight, ensuring timely deliveries and accurate inventory management while implementing strategic workflow improvements.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Esthetician

Myself
Newark
08.2024 - Current
  • Performed facials, waxing, and body treatments to enhance client experience.
  • Educated clients on skincare products and home care routines.
  • Maintained cleanliness and organization of treatment rooms and tools.
  • Developed promotional materials to attract new clients and retain existing ones.
  • Managed appointment scheduling to optimize client flow and service efficiency.

Visual Merchandising Manager

JD Sports
10.2023 - Current
  • Boosted customer satisfaction by implementing effective visual merchandising strategies and maintaining a well-organized store layout.
  • Increased sales by training staff on product knowledge, customer service techniques, and upselling tactics.
  • Managed inventory effectively, ensuring optimal stock levels and minimizing loss through regular audits and accurate tracking systems.
  • Analyzed sales trends to identify popular products and optimize merchandise placement within the store.
  • Assisted customers with sizing issues or style recommendations, delivering personalized shopping experiences that fostered loyalty.
  • Established open lines of communication between management and staff through regular meetings; addressing concerns promptly led to higher employee morale.
  • Developed visual merchandising strategies to enhance brand presentation in retail stores.
  • Trained staff on visual standards and best practices for product placement.
  • Managed inventory of visual merchandising materials and ensured timely replenishment.
  • Created window and in-store displays for retail businesses and managed store overall appearance to market products effectively, deliver visual appeal and stimulate sales.

Receptionist

Ralph G. Degli Obizzi & Sons
02.2023 - 07.2023
  • Greeted incoming visitors and customers professionally and provided friendly customer service.
  • Answered phone promptly and directed incoming calls to correct members.
  • Responded to inquiries from callers seeking information.
  • Managed multiple tasks and met time-sensitive deadlines.
  • Provided clerical support to company employees by copying, faxing, and filing documents.
  • Organized, maintained and updated information in computer databases.
  • Routed incoming mail and messages to relevant personnel without delay.
  • Sorted, received, and distributed mail correspondence between departments and personnel.
  • Managed incoming calls and directed them to appropriate staff members.

Logistics Processor

Nordstrom
07.2021 - 02.2023
  • Monitored inbound and outbound freight operations to establish timely delivery of packages.
  • Coordinated shipping requests for expedited delivery and documented accurately to achieve correct billing.
  • Generated documentation and information required for customer shipments.
  • Developed strategies to optimize utilization of available resources.
  • Performed regular audits and assessments of logistics processes to identify weaknesses, improve supply chain operations and minimize waste.
  • Managed loading, unloading, movement, and sorting of supplies to keep deliveries on schedule.
  • Updated and maintained databases to track shipments and inventory.
  • Managed inventory levels to verify availability of stock for customer orders.
  • Processed incoming shipments and organized products for distribution.
  • Assisted in training new employees on logistics operations and safety protocols.

Retail Sales Associate

Lady Footlocker
11.2020 - 07.2021
  • Greeted customers and helped with product questions, and selections.
  • Maintained clean sales floor and straightened and faced merchandise.
  • Monitored sales floor and merchandise displays for presentable condition, taking corrective action such as restocking or reorganizing products.
  • Organized store merchandise racks and displays to promote and maintain visually appealing environments.
  • Used POS system to process sales, returns, online orders, and gift card activations.
  • Checked pricing, scanned items, applied discounts, and printed receipts to ring up customers.
  • Answered questions about store policies and addressed customer concerns.
  • Offered each customer top-notch, personal service to boost sales and customer satisfaction.
  • Balanced and organized cash register by handling cash, counting change, and storing coupons.
  • Developed professional relationships with customers to increase loyalty, retention and rapport.

Education

License - Aesthetics

Academy of Massage & Bodywork
Bear, DE
04.2024

Some College (No Degree) - Social Work

Delaware State University
Dover, DE

High School Diploma -

MOT Charter High School
Middletown, DE
05.2021

Skills

  • Visual merchandising
  • Staff training
  • Inventory management
  • Customer assistance
  • Retail operations
  • Attention to detail
  • Customer service
  • Scheduling appointments
  • Data entry
  • Document management
  • Time management
  • Effective communication
  • Warehouse operations
  • Labeling and packaging
  • Shipping and receiving
  • Pallet jack operation

Certification

  • Lash Technician Certification - June 2021
  • Aesthetician License - January 2024

Additional Information

I attended Delaware State University for a year, studying social work and psychology.

Languages

4

Languages

Spanish
Limited

Timeline

Esthetician

Myself
08.2024 - Current

Visual Merchandising Manager

JD Sports
10.2023 - Current

Receptionist

Ralph G. Degli Obizzi & Sons
02.2023 - 07.2023

Logistics Processor

Nordstrom
07.2021 - 02.2023

Retail Sales Associate

Lady Footlocker
11.2020 - 07.2021

License - Aesthetics

Academy of Massage & Bodywork

Some College (No Degree) - Social Work

Delaware State University

High School Diploma -

MOT Charter High School

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Bryana Hernandez