Burçin Seemann
Communications And Influencer Manager
Deisenhofen
Summary
Results-driven Communications and Influencer Manager with extensive experience in gaming industry marketing, influencer relations, and campaign execution. Proven ability to develop and implement global influencer strategies, cultivate strong partnerships, and drive brand awareness. Adept at managing large-scale product launches, coordinating international events, and optimizing campaign performance through data-driven insights. Successfully planned and executed influencer campaigns for Kingdom Come Deliverance 2, Undisputed, Payday 3 and Dead Island 2 and more achieving significant engagement and results.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Global Communications and Influencer Manager
PLAION
02.2022 - 05.2025
- Designed and implemented global influencer marketing strategies across YouTube, Twitch, and TikTok, enhancing brand visibility and engagement.
- Built and maintained relationships with over 100 key international influencers, leveraging agency partnerships to enhance brand awareness. In my most recent project, Kingdom Come: Deliverance 2, I successfully managed both paid and organic influencer campaigns, resulting in the sale of over 2 million copies within two weeks.
- Led influencer marketing initiatives, tracking KPIs and performance metrics to optimize campaign performance and ROI.
- Collaborated with regional publishing teams to develop localized PR and influencer campaigns, boosting their regional brand penetration.
- Coordinated and executed major global gaming events such as Gamescom, E3, PAX, and Tokyo Game Show, attracting over 100,000 online and in-person participants.
Marketing and PR Coordinator
CD Media
03.2018 - 01.2022
- Spearheaded the establishment of CD Media Turkey, driving a 50% increase in brand recognition for Nintendo through integrated PR, marketing, and social media campaigns.
- Developed and executed successful marketing campaigns for industry giants such as Nintendo, Warner Bros., Bethesda, and Capcom, driving extensive media coverage.
- Cultivated strong relationships with top-tier influencers, journalists, and content creators, enhancing organic brand mentions and engagements.
- Created and optimized paid and earned media strategies, boosting brand visibility and engagement across digital platforms.
PR Executive
Aral Game
03.2016 - 01.2018
- Managed media relations for renowned gaming brands, including Electronic Arts, Activision Blizzard, Ubisoft, and Take-Two, securing major coverage across international outlets.
- Wrote and distributed press releases, media alerts, and PR materials, resulting in increased media coverage for key gaming titles.
- Organized high-profile press and influencer events, product launches, and media tours, strengthening brand presence within the gaming community.
- Monitored media coverage and analyzed campaign performance, providing actionable insights that helped refine and improve future PR strategies.
Freelance Video Games Writer
Level Magazine
01.2013 - 12.2016
- Wrote in-depth game reviews, news articles, and editorials for one of Turkey’s leading gaming magazines, attracting a readership of over 50,000.
- Attended major gaming events to report on industry trends, providing unique insights into new game releases and market shifts, with articles regularly featured in top-tier gaming publications.
Localization Specialist
JOYGAME
01.2011 - 12.2014
- Translated and localized game content, UI, and in-game dialogues for the Turkish market, ensuring cultural accuracy and seamless user experiences.
- Collaborated closely with developers and QA teams to enhance localization quality, resulting in improved player retention through more culturally relevant and seamless game content.
- Worked on high-profile gaming projects, enhancing the quality and relevance of localized content, which significantly boosted sales in the Turkish market.
Education
Bachelor’s Degree - English
Translation & Interpreting
Istanbul University 09.2006 - 01.2011
Skills
- Influencer Marketing & Brand Partnerships
- Campaign Management Strategy Development
- Event Planning & Public Relations
- Social Media Marketing & Digital Content Creation
- Data Analysis & Performance Optimization
- Media Relations & Press Outreach, Creator Discovery & Recruitment
Skills Certificates Awards
Influencer Marketing & Brand Partnerships
Campaign Management, Strategy Development
Event Planning & Public Relations
Social Media Marketing & Digital Content Creation
Data Analysis & Performance Optimization
Media Relations & Press Outreach
Creator Discovery & Recruitment
Certification
Communication Skills: Personality and Behaviour in Business
Timeline
Influencer Marketing
05-2023
Communication Skills: Personality and Behaviour in Business
03-2022
Global Communications and Influencer Manager
PLAION
02.2022 - 05.2025
The Fundamentals of Digital Marketing
08-2021
Marketing and PR Coordinator
CD Media
03.2018 - 01.2022
PR Executive
Aral Game
03.2016 - 01.2018
Freelance Video Games Writer
Level Magazine
01.2013 - 12.2016
Localization Specialist
JOYGAME
01.2011 - 12.2014
Bachelor’s Degree - English
Translation & Interpreting
09.2006 - 01.2011
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