CAROLINA RIEDEL
Hamburg
Summary
Results-driven Marketing Analyst with 3+ years of experience managing 360 campaigns, digital strategy, and brand partnerships. Skilled in leveraging data (Power BI, KPI dashboards) to guide strategic decisions and optimize ROI. Proven track record in leading high-impact events and sponsorships, while building strong supplier relationships and delivering cost-efficient, creative solutions. Bring discipline, adaptability, and a growth mindset from a background as a professional athlete.
Overview
3
3
years of professional experience
Work History
Teaching Assistant
Brand University of Applied Sciences
Hamburg-Mitte
10.2024 - Current
- Prepared teaching materials and academic research for branding and marketing courses.
- Reviewed scientific articles and contributed to lecture content to support professors.
- Co-authored a PhD project, strengthening expertise in research and academic writing.
- Gained experience in organization, detail orientation, and knowledge transfer in a leading marketing institution.
Marketing Analyst
Gafisa
Rio de Janeiro
05.2022 - 04.2024
- Company Overview: Gafisa is a leading real estate company in Brazil.
- Managed online and offline campaigns, aligning execution with brand objectives.
- Built a Power BI dashboard to track the lead funnel and implemented KPI monitoring.
- Led the end-to-end development of 360 campaigns, from strategy to execution.
- Coordinated sponsorships and visibility for major events, including CASA COR and the Rio Open.
- Gafisa is a leading real estate company in Brazil.
Marketing Analyst
Quode
Rio de Janeiro
11.2021 - 05.2022
- Launched targeted advertising initiatives across LinkedIn, Facebook, and Google Ads, resulting in a 30% increase in qualified leads and a 15% boost in conversion rates for key demographics.
- Designed promotional materials and developed email marketing campaigns via Mailchimp.
- Monitored KPIs, refining strategies to improve results.
- Redesigned the company's visual identity, strengthening brand consistency.
- Promoted SRE Connect, expanding reach with international speakers and audiences.
Marketing Advisor
ESPM Jr.
Rio de Janeiro
05.2021 - 11.2021
- Conceptualized and launched an influencer marketing campaign, securing partnerships with 10+ key influencers in the industry, driving a 30% increase in brand mentions on social media.
- Directed Brand Impact, the largest student-led marketing and innovation event in Rio, delivering its first online edition.
- Authored the organization's first marketing eBook, consolidating expertise and brand positioning.
- Provided marketing consultancy for student-led projects, contributing to real-world experience and strengthening client-focused problem-solving skills.
Commercial Consultant
ESPM Jr.
Rio de Janeiro
09.2020 - 05.2021
- Led a digital marketing project that raised NPS to 9, boosting customer satisfaction.
- Negotiated and closed strategic projects, consistently meeting sales targets.
- Managed briefs and projects in English, ensuring smooth collaboration with international partners.
Professional Swimmer
Fluminense Club
01.2014 - 12.2016
- Competed nationally, achieving podium finishes in the Brazilian and Southeast Championships.
- Balanced intensive training with academic demands, building discipline and resilience.
- Developed strong teamwork, focus under pressure, and time management skills.
Education
Brand Strategy -
Brand University of Applied Sciences
09.2025
Social Communication - Advertising and Marketing
ESPM Escola Superior de Propaganda e Marketing
01.2023
Secondary School -
Escola Suiço Brasileira by Swiss International School
01.2019
International Diploma in General Studies -
International Baccalaureate
01.2019
Skills
- Brand & identity management
- Campaign management
- Social media marketing
- Content writing
- Market research
Languages
German
Upper intermediate (B2)
English
Advanced (C1)
French
Elementary (A2)
Portuguese
Bilingual or Proficient (C2)
Extra-Curricular Activities
Volunteer, Aldeias Infantis SOS Brasil, Rio de Janeiro, Rio de Janeiro, Brasil, 01/01/19, 01/31/20, Led a weekly project on female empowerment for girls aged 8-12, using sports to build confidence, leadership, and teamwork., Adapted activities to different abilities and interests, developing creativity, resilience, and clear communication., Strengthened empathy and responsibility while supporting children from diverse backgrounds. Volunteer, Animal-Assisted Therapy NGO, Pelo Próximo, Supported therapy sessions in schools and care institutions for children, elderly, and people with special needs., Facilitated companionship and emotional well-being through animal-assisted activities., Built empathy, patience, and adaptability by engaging with diverse age groups and needs.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Teaching Assistant
Brand University of Applied Sciences
10.2024 - Current
Marketing Analyst
Gafisa
05.2022 - 04.2024
Marketing Analyst
Quode
11.2021 - 05.2022
Marketing Advisor
ESPM Jr.
05.2021 - 11.2021
Commercial Consultant
ESPM Jr.
09.2020 - 05.2021
Professional Swimmer
Fluminense Club
01.2014 - 12.2016
Brand Strategy -
Brand University of Applied Sciences
Social Communication - Advertising and Marketing
ESPM Escola Superior de Propaganda e Marketing
Secondary School -
Escola Suiço Brasileira by Swiss International School
International Diploma in General Studies -
International Baccalaureate
Similar Profiles
Joshy MathewJoshy Mathew
Marketing Lecturer at University of Technology and Applied SciencesMarketing Lecturer at University of Technology and Applied Sciences
Khalil AlnabulsiKhalil Alnabulsi
Lecturer in Business Economics at NHL Stenden University of Applied SciencesLecturer in Business Economics at NHL Stenden University of Applied Sciences
Madhushree HegdeMadhushree Hegde
Senior Research Fellow at MS Ramaiah University of Applied SciencesSenior Research Fellow at MS Ramaiah University of Applied Sciences
Sujith Simha SeshaSujith Simha Sesha
DBOR at AloricaDBOR at Alorica
Sabina SvensekSabina Svensek
Marketing & Controlling Lead (Part-time, Remote) at Zentrumsehstärke – Hamburg-Eppendorf (am UKE)Marketing & Controlling Lead (Part-time, Remote) at Zentrumsehstärke – Hamburg-Eppendorf (am UKE)