Caroline Mobe
Bear
Summary
Analytical and detail-oriented operations professional with experience overseeing financial performance, structured reporting, and workflow execution. Demonstrates strong control mindset, risk awareness, and process optimization skills. Skilled in trade process flow analysis, issue escalation, and ensuring accurate end-to-end execution of business activities.
Overview
11
11
years of professional experience
Work History
Territory Marketing Manager – General Trade
Diageo
Bristol
02.2018 - 10.2026
- Oversaw £3.9M+ territory financial performance, ensuring accurate reporting and adherence to internal controls.
- Conducted variance analysis on KPIs and revenue metrics, identifying gaps and implementing corrective actions to enhance performance.
- Enhanced operational efficiency and reporting controls, driving measurable performance improvement from 90% to 98%.
- Monitored resource allocations, ensuring optimal utilization of trade investments to maximize impact.
- Transformed my market to a mixture of both premium and high-end reserve brands leading to a proper numeric distribution translating to a 30% incremental sales.
- Implemented structured performance dashboards, improving workflow visibility and reducing reporting inconsistencies for better decision-making.
- Collaborated cross-functionally with finance, legal, and operations teams to ensure execution compliance.
Trade Development Manager
KWAL
Kenya
08.2016 - 12.2017
- Developed route-to-market strategies that achieved performance targets and adhered to governance standards.
- Validated distributor performance reports and ensured accuracy of KPI tracking 98%
- Monitored execution, identified exceptions, and recommended corrective measures to enhance operational effectiveness.
- Coordinated cross-functional teams to ensure disciplined execution and fostered reporting transparency.
Program Coordinator
World Youth Alliance Africa
12.2015 - 07.2017
- Managed funding proposals and assessed outcomes through post-implementation evaluations.
- Prepared accurate reports for leadership review to uphold transparency and ensure compliance.
- Developed structured plans with performance tracking to enhance initiative outcomes.
- Participated in UN Youth programs
Education
Bachelor - Public Relations
University of Nairobi
12.2018
Skills
- Market segmentation
- Trade analysis
- Financial Performance Reporting
- Variance Analysis
- Budget management
- KPI Monitoring
- Market risk assessment
- Data Reconciliation
- Compliance governance
- Workflow Optimization
- Process Improvement
- Cross-Functional Stakeholder Collaboration
- Cross-Functional Stakeholder Collaboration
Financial Knowledge And Systems
- Trade lifecycle: execution, booking, settlement, and reconciliation
- Awareness of funding flows, KPI monitoring, and control frameworks
- Microsoft Excel, reporting dashboards
Timeline
Territory Marketing Manager – General Trade
Diageo
02.2018 - 10.2026
Trade Development Manager
KWAL
08.2016 - 12.2017
Program Coordinator
World Youth Alliance Africa
12.2015 - 07.2017
Bachelor - Public Relations
University of Nairobi