Carrie Sievert

Just Eat Takeaway.com is the leading global online food delivery marketplace.

• Leading a high-performing organization of 57 Field Sales Representatives and 9 Team Leads to accelerate high-value restaurant acquisitions across Germany.
• Architect and execute data-driven Go-To-Market strategies to expand the nationwide partner footprint, and systematically unlock untapped regional business potential.
• Drive continuous department-wide restructuring and implement cross departmental strategic alignments to establishing scalable and efficient sales processes
• Author, implement, and train the sales organization on a newly built comprehensive Sales Playbook detailing the entire sales funnel, which unifies operational standards and breaks down organizational silos.
• Spearhead cross-departmental collaboration for realising flexible cross-selling strategies with all adjacent support functions, including Marketing, Finance, Legal, and Logistics.
• Analyzing industry trends and market developments to maintain a sharp competitive edge.
• Secure sustainable growth and employee retention by operating regular strategic sales, mental health, and self-organization workshops for the entire commercial team.
• Direct Reporting to Head of Acquisition

Turnover responsibility: 4.600 activations / year
Key Achievements:

Raised monthly targets from 8 to 12 signings per rep per month by implementing a new incentive structure featuring gamification elements for special projects.

Overhauled the partner tiering framework to shift the team's focus entirely toward high-value, strategic gastronomic partners.

Drove a rapid cultural turnaround (Employee Engagement Score Uplift from 6.8 to 7.9 in 9 months) through personal market visits, transparent leadership, and team workshops.
Regional responsibility: Germany
Clients: Gastronomic Partners
Contacts: Restaurant Owners

GREENTECH FESTIVAL was Europe's leading sustainable tech event, brought together the people and companies which redefined the sustainability industry.

• Identification and acquisition of new business partners as well as activating my network for event partnerships
• Development of a sales project cycle for the holistic commercialization of the festival portfolio (7 events worldwide)
• Professional and disciplinary leadership of a 22-member team
• Management and coaching of the entire sales funnel (research, cold calls, network expansion- and maintenance, concept creation, full cycle negotiations at C-Level, closing high standard deals)

Turnover responsibility: 6.500.000€ / year

Key Achievements: Growth of 300% Outreach within the first six month / team growth from 2 to 7 high potential sales women within 120 days

Regional responsibility: Worldwide

Clients: Diverse client portfolio (fashion / f&b / automotive/ finance etc.) which are active in green technology

Reason for change: Unfortunately 2025s Greentech Festival was the last one due to the exit of investor Nico Rosberg

Goodlive was the leading operator of Germanys biggest festivals like the
Lollapallooza, the Splash, the Melt festival, the Superbloom festival and many
more. Goodlive is now a part of LiveNation. The Brand Partnership Department
(created by myself in 10/21) was responsible for every sponsorship inquiry within
the Goodlive festival portfolio.

• Identification and acquisition of new business partners as well as activating my network for festival partnerships
• Development of a sales project cycle for the holistic commercialization of the festival portfolio (11 major events nationwide)
• Professional and disciplinary leadership of a 10-member direct Sales team and professional leadership of the 11 festival heads

Turnover responsibility: 12.000.000€ / year

Key Achievements:

Growth of 25%-35% per year / team growth from 0 to 10 high potential women within one year

Regional responsibility: Germany

Clients: Diverse client portfolio (fashion / f&b / automotive/ finance etc.)

Contacts: C-Level marketeers and media / marketing agencies

Reason for change: Goodlive was bought by the global live entertainment leader LiveNation. Live Nation operates with an own Brand Partnership division successfully.

AEG is one of the leading entertainment companies worldwide. AEG creates live content through state-of-the-art facilities, concert tours and festivals.

• Identification and acquisition of new business partners
• Introducing new partners and their agencies to the AEGs live entertainment rights portfolio and development of creative opportunities for outstanding brand activations / partnerships
• Management of the entire project lifecycle (research, cold calls, network expansion- and maintenance, concept creation, full cycle negotiations at C-Level, closing high standard deals)
• Conceptual and innovative business development of existing partnerships and promotional offers as well as flexible cross-selling

Turnover responsibility: 2.500.000€ / year

Key Achievements:

"Starter of the year award" AEG worldwide for bringing the biggest deal during probation (UBER) in history

Regional responsibility: Germany, France, Great Britain and Sweden

Clients: Diverse client portfolio (fashion / f&b / automotive/ finance etc.)

Contacts: C-Level marketeers and media / marketing agencies

MP is a global recruitment consultancy, specializing in the placement of candidates in permanent positions.

• Key Account Management, frequent client visits and field sales activities
• Business development, lead management and acquisition of new clients
• Placement of C-Level sales and marketing candidates within the live entertainment and leisure industry
• Rookie and working student induction and management

• Independent management of 4 stores (budget responsibility around 12 million Euro p.a.)
• Motivational work and leadership for up to 25 employees
• Preparation and management of recruitment, feedback, recognition, development, goal definitions and exit conversations
• Analysis and implementation all relevant KPIs