Catherine Nessa
Wilmington
Summary
As a strategic communications professional, I help teams drive impactful audience experiences. In both corporate and consulting roles, this includes providing writing and strategic support to internal marketing teams and leadership. I have extensive experience working with teams to produce engaging content and a proven track record enhancing organizational reputation through messaging, public relations, and executive communications. I am a fast learner and enjoy new challenges. I work well both independently and as part of a team. My portfolio of work spans several industries including healthcare, life sciences, education, and finance.
Overview
16
16
years of professional experience
Work History
Senior Science Writer
Agilent Technologies, Inc
07.2019 - Current
- Drive excellent customer experience by providing writing and strategic support to internal marketing teams. Consistently develop assets including emails, website copy, video scripts, copy for social, ads, and event collateral.
- Provide quality control for publish-ready, customer-facing material in alignment with the Agilent brand and tone.
- Leverage AI programs to quicken asset development and ensure grammatical accuracy. Enhance and streamline AI-generated content to hit target messaging goals.
- Work closely with authors and content strategists to enhance “hero stories” on A.com. Recommend re-organization or editing for readability, impact, SEO-adherence, and visibility.
- Support Agilent’s PR department through writing press releases on Agilent events, awards, and product releases.
Corporate Communications Writer
AAMCO Transmissions, Inc
01.2018 - 03.2019
- Created awareness and engagement for AAMCO Employee Entrepreneur Program (EEP) through writing EEP brochure.
- Informed franchisee audience about networking and business-building opportunities through writing BNI guide.
- Drove franchisee attendance for AAMCO training courses through writing banner ads.
- Informed and educated franchisees and employees on company strategy and initiatives.
- Improved recruiting efforts with data-driven messaging and talking points.
- Enhanced company and franchise culture with detailed, meaningful executive speeches and remarks.
Copywriter
Bank of America
05.2016 - 07.2017
- Developed customer-facing material with clear and concise copy in print and electronic communications.
- Ensured proper branding and tone in business communications.
- Met fast turnaround deadlines for updating customer-facing assets with new branding standards.
Copywriter
Empire Education Group
09.2010 - 07.2016
- Grew audience by creating original content for Empire blog.
- Created awareness for individual state cosmetology schools with tailored, specific content.
Public Relations Consultant
Delaware Charter Schools Network
01.2010 - 12.2014
- Developed strong relationships with key Delaware media outlets.
- Pitched and acquired consistent, positive news coverage.
- Created awareness and understanding of the charter school movement by prepping executives for interviews.
- Educated and informed critical audiences about charter school education in Delaware.
- Persuaded key decision makers on policy issues through opeds, blogs, letters to the editor, and statements.
Communications Officer
Rodel Foundation of Delaware
09.2010 - 12.2012
- Developed communications strategy for organizational initiatives.
- Educated the public about education reform efforts through advertising and social media mediums.
- Developed concept for and managed Delaware’s Race to Deliver report.
- Persuaded key decision makers on public education policy through blogs, opeds, and letters to the editor.
- Enhanced company reputation through oral remarks and presentations for executives.
Education
Bachelor of Arts - Psychology
University of Delaware
Skills
- Copywriting
- Audience engagement
- Data-driven messaging
- Multimedia content creation
- SEO optimization
- Content strategy
- AI content enhancement
- Copy editing
Accomplishments
- Copywriting & Strategy
- Demonstrated ability to craft effective messaging that speaks to client/customer pain points and asks.
Timeline
Senior Science Writer
Agilent Technologies, Inc
07.2019 - Current
Corporate Communications Writer
AAMCO Transmissions, Inc
01.2018 - 03.2019
Copywriter
Bank of America
05.2016 - 07.2017
Copywriter
Empire Education Group
09.2010 - 07.2016
Communications Officer
Rodel Foundation of Delaware
09.2010 - 12.2012
Public Relations Consultant
Delaware Charter Schools Network
01.2010 - 12.2014
Bachelor of Arts - Psychology
University of Delaware
RELATED EXPERIENCE
- Officer of the Board of Directors,Snuff Mill Swim Club (2022- Present)
Manage website, record meeting notes, and compose minutes. Work with board members on decisions affecting membership,
operations, and marketing.
- Centreville Civic Association (2015-2019)
Pitched and acquired positive media coverage for Centreville. Identified effective strategies to engage public officials and area organizations.
Engaged and worked with area businesses to increase public awareness.