Catherine Nessa
Wilmington
Summary
As a strategic communications professional, I help teams drive impactful audience experiences. In both corporate and consulting roles, this includes providing writing and strategic support to internal marketing teams and leadership. I have extensive experience working with teams to produce engaging content and a proven track record enhancing organizational reputation through messaging, public relations, and executive communications. I am a fast learner and enjoy new challenges. I work well both independently and as part of a team. My portfolio of work spans several industries including healthcare, life sciences, education, and finance.
Overview
16
16
years of professional experience
Work History
Senior Science Writer
Agilent Technologies, Inc
Santa Clara, CA/Wilmington, DE
07.2019 - Current
- Drive excellent customer experience by providing writing and strategic support to internal marketing teams. Consistently develop assets including emails, website copy, video scripts, copy for social, ads, and event collateral.
- Provide quality control for publish-ready, customer-facing material in alignment with the Agilent brand and tone.
- Leverage AI programs to quicken asset development and ensure grammatical accuracy. Enhance and streamline AI-generated content to hit target messaging goals.
- Work closely with authors and content strategists to enhance “hero stories” on A.com. Recommend re-organization or editing for readability, impact, SEO-adherence, and visibility.
- Support Agilent’s PR department through writing press releases on Agilent events, awards, and product releases.
Corporate Communications Writer
AAMCO Transmissions, Inc
Horsham, PA
01.2018 - 03.2019
- Created awareness and engagement for AAMCO Employee Entrepreneur Program (EEP) through writing EEP brochure.
- Informed franchisee audience about networking and business-building opportunities through writing BNI guide.
- Drove franchisee attendance for AAMCO training courses through writing banner ads.
- Informed and educated franchisees and employees on company strategy and initiatives.
- Improved recruiting efforts with data-driven messaging and talking points.
- Enhanced company and franchise culture with detailed, meaningful executive speeches and remarks.
Copywriter
Bank of America
Wilmington, DE
05.2016 - 07.2017
- Developed customer-facing material with clear and concise copy in print and electronic communications.
- Ensured proper branding and tone in business communications.
- Met fast turnaround deadlines for updating customer-facing assets with new branding standards.
Copywriter
Empire Education Group
Pottsville, PA
09.2010 - 07.2016
- Grew audience by creating original content for Empire blog.
- Created awareness for individual state cosmetology schools with tailored, specific content.
Public Relations Consultant
Delaware Charter Schools Network
Wilmington, DE
01.2010 - 12.2014
- Developed strong relationships with key Delaware media outlets.
- Pitched and acquired consistent, positive news coverage.
- Created awareness and understanding of the charter school movement by prepping executives for interviews.
- Educated and informed critical audiences about charter school education in Delaware.
- Persuaded key decision makers on policy issues through opeds, blogs, letters to the editor, and statements.
Communications Officer
Rodel Foundation of Delaware
Wilmington, DE
09.2010 - 12.2012
- Developed communications strategy for organizational initiatives.
- Educated the public about education reform efforts through advertising and social media mediums.
- Developed concept for and managed Delaware’s Race to Deliver report.
- Persuaded key decision makers on public education policy through blogs, opeds, and letters to the editor.
- Enhanced company reputation through oral remarks and presentations for executives.
Education
Bachelor of Arts - Psychology
University of Delaware
Skills
- Copywriting
- Audience engagement
- Data-driven messaging
- Multimedia content creation
- SEO optimization
- Content strategy
- AI content enhancement
- Copy editing
Accomplishments
- Copywriting & Strategy
- Demonstrated ability to craft effective messaging that speaks to client/customer pain points and asks.
Timeline
Senior Science Writer
Agilent Technologies, Inc
07.2019 - Current
Corporate Communications Writer
AAMCO Transmissions, Inc
01.2018 - 03.2019
Copywriter
Bank of America
05.2016 - 07.2017
Copywriter
Empire Education Group
09.2010 - 07.2016
Communications Officer
Rodel Foundation of Delaware
09.2010 - 12.2012
Public Relations Consultant
Delaware Charter Schools Network
01.2010 - 12.2014
Bachelor of Arts - Psychology
University of Delaware
RELATED EXPERIENCE
- Officer of the Board of Directors,Snuff Mill Swim Club (2022- Present)
Manage website, record meeting notes, and compose minutes. Work with board members on decisions affecting membership,
operations, and marketing.
- Centreville Civic Association (2015-2019)
Pitched and acquired positive media coverage for Centreville. Identified effective strategies to engage public officials and area organizations.
Engaged and worked with area businesses to increase public awareness.