Cecilia Pastor Romero
Resumen profesional
Sales and Partner Relationship Management professional with more than 10 years of experience in the hospitality industry. Experienced in managing corporate clients and agency relationships, negotiating commercial agreements and driving revenue growth across international markets. Strong background in hospitality technology platforms and CRM systems, including participation in the implementation of Opera Cloud across European hotels.
Datos destacados
12
12
years of professional experience
8
8
years of post-secondary education
Experiencia
Group Sales Manager – North & West Germany
Melia Hotels International
Düsseldorf
2022.06 - 2026.03
- Manage MICE and corporate opportunities for a portfolio of 12 hotels across North & West Germany.
- Prepare pricing proposals and negotiate contracts with corporate clients and agencies.
- Support the Area Commercial Director executing the regional sales strategy.
- Build long‑term relationships with corporate partners and agencies.
- Coordinate with revenue and operations teams to deliver successful client experiences.
Opera Cloud Implementation Task Force – Sales & Events (EMEA)
Melia Hotels International
2021.04 - 2022.06
- Supported the implementation of Opera Cloud PMS across several European hotels.
- Trained commercial teams on Opera Sales & Event Management modules.
- Travelled across Germany, Luxembourg, France, UK and Italy assisting hotels during system adoption.
- Reported system issues and coordinated with Oracle support teams.
- Ensured company standards and procedures were correctly implemented.
MICE & Leisure Sales Executive
Melia Barcelona Sarrià & Melia Barcelona Sky
2017.04 - 2021.04
- Managed corporate and agency accounts from proposal to contract confirmation.
- Conducted site inspections and client presentations to convert business opportunities.
- Maintained CRM databases and sales forecasts.
- Represented hotels at international trade fairs and networking events.
Conference & Event Planner
Melia Barcelona Sarrià
2014.08 - 2017.04
- Managed corporate and social events for 10–300 attendees.
- Coordinated logistics including meeting rooms, catering, audiovisual services and suppliers.
- Prepared detailed Banquet Event Orders (BEOs) for operational alignment.
Formación
The Power Digital Marketing -
The Power Education
The Power Sales -
The Power Education
/2023 - /2023
MBA - Events Management, Protocol & Institutional Relations
CEU Abat Oliba University
2012.01 - 2013.01
Bachelor Degree - Advertising & Public Relations
University of Alicante
2006.01 - 2012.01
Erasmus Program -
Otto‑Friedrich‑Universität Bamberg
2010.01 - 2011.01
Enfatiza tus habilidades clave
- Account Management
- Partner Success
- Revenue Growth
- Sales Strategy
- Stakeholder Management
- Client Negotiation
- CRM Systems
- Hospitality & Travel Technology
- Cross‑functional Collaboration
Idiomas
Spanish
Nativo
C2
English
Avanzado
C1
German
Intermedio avanzado
B2
Personalizado
- Au Pair, Haarlem, North Holland, Netherlands, 2012, 6 months
- Backpacking trip across South America, 2019-2020
Cronología
Group Sales Manager – North & West Germany
Melia Hotels International
2022.06 - 2026.03
Opera Cloud Implementation Task Force – Sales & Events (EMEA)
Melia Hotels International
2021.04 - 2022.06
MICE & Leisure Sales Executive
Melia Barcelona Sarrià & Melia Barcelona Sky
2017.04 - 2021.04
Conference & Event Planner
Melia Barcelona Sarrià
2014.08 - 2017.04
MBA - Events Management, Protocol & Institutional Relations
CEU Abat Oliba University
2012.01 - 2013.01
Erasmus Program -
Otto‑Friedrich‑Universität Bamberg
2010.01 - 2011.01
Bachelor Degree - Advertising & Public Relations
University of Alicante
2006.01 - 2012.01
The Power Sales -
The Power Education
/2023 - /2023
The Power Digital Marketing -
The Power Education