Cedric Roodthooft

• Lead Sales Activities: Manage sales across all Abtis entities, driving growth within the customer base.

• Promote SaaS Solutions: Focus on Microsoft Azure, Security, and Modern Work offerings.

• Implement Sales Strategies: Set KPIs and use methodologies like Sandler, MEDDIC, and GAP to boost revenue.

• Manage Reporting: Monitor ARR, pipeline, and closed deals.

• Restructure Sales Organization: Lead a 40-person team with three direct reports to optimize structure.

Revenue Responsibility:

• Oversee revenue generation in the German and Western European markets.

• Aim for +10% YoY growth through defined and implemented sales strategies.

• Sales Reporting:

• Provide quarterly updates on regional sales activities to general management.

• Market Needs & Product Development:

• Identify market demands and collaborate with product management and marketing to enhance the product portfolio.

• Operational Leadership:

• Lead sales and sales support teams, ensuring alignment with goals.

• Manage key account portfolios and drive performance to meet KPIs.

• Team Development:

• Coach and develop team members to achieve targets.

• Channel Partner Support:

• Lead and support EMEA channel partners for specific product lines.

• Business Development (B2B): Target SMBs and large enterprises across various verticals.

• Sales Focus: Achieve targets for cloud solutions, MDM software, and Apple hardware.

• Customer Relationships: Build lasting relationships for upselling opportunities (farming).

• Lead Management: Qualify leads and drive new business generation.

• Partner Collaboration: Work with the partner channel to ensure seamless integration and customer experience.

• High-Level Communication: Engage with stakeholders at all levels, including C-level.

• Sales Process Ownership: Oversee sales pitches, proposals, negotiations, and implementations.

• Business Development: Focus on document management, backup, and scanning solutions within the SMB market.

• Customer Management: Maintain and grow revenue from existing SMB customers while pursuing cold acquisitions.

• Market Expansion: Develop the market and acquire new customers.

• Full Sales Cycle: Oversee all stages, including:

Connecting with prospects

Presenting/pitching solutions

Preparing offers

Managing implementation

• Aftermarket Support: Act as the primary first-line contact for post-sales needs.

• Project Management: Certified and leading the internal LMS project.

• Responsibilities:

Identify business needs.

Liaise with vendors and the internal IT team.

Manage project deliveries and organize training sessions.

• Roadmapping / Planning

Define the priorities and roadmap for implementation, testing, training and rollout.