Cheryl Barr

• ·Led the creation and growth of a conscious consumption lifestyle brand, overseeing all aspects of brand identity, creative direction, and strategic market positioning.
• Directed creative efforts across branding, packaging, and digital content, ensuring a cohesive and engaging customer experience.
• Developed and launched multiple product lines by analyzing market trends, identifying emerging opportunities, and using insights to inform strategic decision-making.

• Wrote blog articles for various clients on industry specific topics including sustainability, design, marketing, and architecture, incorporating SEO keywords ,and client products and services.

• Led cross-functional teams in content production, scheduling, and distribution across online platforms and social media, ensuring alignment with strategic goals and KPIs.
• Directed product development and pitched creative concepts to stakeholders, driving the launch of new features.
• Oversaw website content strategy, collaborating with marketing and design teams to plan layout, style, and updates.
• Conducted content audits to optimize site performance, identifying gaps and integrating data from the sales department.
• Approved, reviewed and edited content flowing to website.
• Collaborated with marketing and design teams to develop and plan site content, layout, and style.

• Photographed product collections and lifestyles shots for a fair trade home decor brand, creating a wide range of marketing materials and pitch decks that effectively communicated the brand story.
• Developed creative design for print materials, brochures, banners, and signs.

• Designed brand style guides, created in-house graphics, and supported artwork preparation for new product launches and development of art releases and product lines
• Created digital image files for use in digital and traditional printing methods.

• Spearheaded the design and production of product displays for trade show exhibits, developed sales team catalogs, and supervised photography for website rebranding and marketing content.

• Oversaw the launch and promotion of 20+ new jewelry collections on the e-commerce platform, managing photography, graphics, social media content, and marketing campaigns to boost sales

Freelancing has honed my skills as a versatile creative consultant, working on designs with local businesses and startups on diverse print and digital projects while building strong client and vendor relationships. Notable projects and clients include:

• Branding, Packaging, & menu design for french bakery Mademoiselle Macaron.
• UX/Product Design for Vinder, a peer-to-peer farmers market delivery app.
• Posters and social media templates for local Berlin based businesses Pig in Paradise bar and Das Baumhaus.