Chetan Raghav

Leading a complex product domain (Inventory Distribution) and responsible for algorithms that determine the movements (replenishments and relocations) of hundreds of millions of items in the Zalando universe.

Lead growth product teams focused on "Promos and referrals" and "Address UX" on the Getir App for all 9 markets

Acquired by Getir in June 2021

Led growth and product teams to acquire the first 7000 users with 30% MoM retention and 12% first order rate through a mix of digital and offline channels

Led a 30 strong product team to launch the Bertha apps and drove the first 1 Million downloads, with 40% retention 3 month) with the highest ever rated apps in the Daimler universe 4.5 stars) Launched and grew Bertha Pay - a complex payment infrastructure for fuelling, scaled to 2000 Shell stations and 500 HEM stations across Germany

Led the user growth and performance marketing , tripling the user base in 8 months Led product development for a new revenue vertical, breaking even in 3 months

Mobile marketing for all countries, as the competency centre for all mobile performance marketing at Zalando
Helped new Rocket ventures launch and scale their mobile apps, and guide/support them with their mobile marketing

Global digital marketing, acquiring advertisers and publishers for the InMobi Network

Enhancement and support of IT systems for Walgreens Co., the largest drugstore retail chain in the USA,
Implementing IT business solutions for managing inventory of over 8000 stores across the US