With more than16 years experience in leading retail merchandising, buying and planning teams across the world, I strive to add value to the organization, through confidence, collaboration and creativity.
The scope of my expertise, runs across all channels in the DTC landscape, from own retail to franchise, e-commerce and marketplaces - for three of the biggest brands in the sporting goods industry - adidas, Reebok and PUMA.
I am resilient, driven by success and a passionate team player who leads by example.
“Sport is not just the game I play. Sport is who I am, what I am, why I am. It's every second on the clock, every moment I live - game day or any day.”
Strategic Planning
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