Christina Niessen
Berlin
Summary
With 17 years of results-driven experience in marketing, communications, event management, and hospitality, I am a marketing operations and events professional. I am looking for a new career opportunity where I can apply my combined expertise in data-driven decision-making and meticulous event planning that drives efficiency, growth, and engagement. I can work independently, but with my hospitality experience and people skills, I enjoy face-to-face interaction and working with teams to deliver results that exceed expectations.
Overview
18
18
years of professional experience
Work History
Marketing Operations & Events Manager
Fairmas GmbH
08.2021 - Current
- Successfully executed events and campaigns - 50+ high-impact marketing campaigns and 15 major trade fairs, including prestigious events like ITB & HITEC.
Oversee a team of 3 marketing specialists - driving innovation, achieving a remarkable 50% reduction in manual tasks & boosting overall efficiency.
Collaborate closely with internal stakeholders - defining objectives, target audiences & KPIs, ensuring seamless campaign launches and goal attainment.
Meticulously maintain data accuracy & GDPR compliance, utilizing data-driven insights for a remarkable 150% increase in digital platform engagement.
Spearheaded a comprehensive website relaunch across 4 multiple languages in just five months (April - August 2022)
Recognized for expertise, I led the inaugural exhibitor booth at HITEC 2023 in Canada, surpassing expectations.
Managed administrative logistics of events planning, event booking, and event promotions.
Marketing & Sales Assistant
Fairmas GmbH
07.2020 - 08.2020
- Led and elevated all English-language marketing initiatives, including content creation, translation-copyediting (over 20 press releases & blogs), website maintenance, and top management presentations
- Supported a 3-person Sales team by creating offers, conducting market trend research, and addressing competition
- Collaborated closely with the managing director to develop and implement the company's corporate identity
- Led the standardization of all documentation & communications across all departments
- Demonstrated willingness and interest in learning new tasks and skills.
Senior Account Manager
Maven Marketing & Events
10.2015 - 08.2017
- PR & Marketing - led successful, integrated marketing campaigns across multiple platforms and crafted compelling press releases
- Account Management - Secured prestigious UAE government & private organizations as valued clients and partners, including Dubai Tourism, Abu Dhabi Tourism, Imperial College London Diabetes Centre, and more
- Celebrity Event Management - Orchestrated six remarkable events featuring luminaries like basketball legend Kareem Abdul-Jabbar, celebrities Kimora Lee Simmons, Giuliana & Bill Rancic, Nicole Richie, Laura Marano, Zendaya, Willow and Jaden Smith and Bollywood star Hrithik Roshan
- Media Relations - Garnered over 300 media clips across English & Arabic publications, leveraged social media to reach a massive audience of over 100 million followers through celebrity, client, and partner networks
Communications Manager
Shangri-La Hotel
04.2012 - 10.2013
- Directed all communication activities, emphasizing public & media relations, for the entire Qaryat Al Beri complex, encompassing 5-star hotels, residences, villas, F&B outlets, a spa, and a 4-star hotel
- Managed a team of four to execute marketing strategies, including advertising, social media engagement, and collateral development
- Expertly handled crisis communications & implemented impactful CSR
- Secured 200+ media placements in prestigious local, regional, and international publications (Conde Nast, Vogue Korea, Hotelier Middle East, and more) Coordinated over 40 press visits and conducted interviews with UAE government leaders for BBC TV's Middle East report
- Established strategic partnerships and organized events with organizations such as Red Crescent, Etihad Airways, and the Shangri-La Dragon Boat Festival to boost hotel and brand recognition
- Led hotel filming & photography for editorial and advertising purposes, ensuring compelling visual presence for the brand
- Developed communications strategies to drive forward progress in public relations.
PR Coordinator
The Ritz Carlton Hotel
07.2010 - 03.2012
Sales Administrator
The Ritz Carlton Hotel
12.2009 - 06.2010
Executive Club Lounge Concierge
The Ritz Carlton Hotel
12.2006 - 11.2009
Business Development Manager
Citigold Wealth Management Banking, Citibank
01.2006 - 11.2006
Education
German Language Level B1 -
Volkshochschule Berlin
Berlin, Germany06.2016
German Language Level A2.1 -
Goethe Institute Dubai
Dubai, UAE06.2014
Bachelor of Science - Sports
University of The Philippines
Manila, Philippines2005
Skills
- Strategy Development Digital Marketing
- Data Analytics SEO
- Event Planning & Management Project Management
- Graphic Design
- Communication Skills Organizational Skills Time Management Flexibility & Adaptability
- Creativity & Resourcefulness Attention to Detail Teamwork & Collaboration
Languages
English
Bilingual or Proficient (C2)
German
Intermediate (B1)
Timeline
Marketing Operations & Events Manager
Fairmas GmbH
08.2021 - Current
Marketing & Sales Assistant
Fairmas GmbH
07.2020 - 08.2020
Senior Account Manager
Maven Marketing & Events
10.2015 - 08.2017
Communications Manager
Shangri-La Hotel
04.2012 - 10.2013
PR Coordinator
The Ritz Carlton Hotel
07.2010 - 03.2012
Sales Administrator
The Ritz Carlton Hotel
12.2009 - 06.2010
Executive Club Lounge Concierge
The Ritz Carlton Hotel
12.2006 - 11.2009
Business Development Manager
Citigold Wealth Management Banking, Citibank
01.2006 - 11.2006
German Language Level B1 -
Volkshochschule Berlin
German Language Level A2.1 -
Goethe Institute Dubai
Bachelor of Science - Sports
University of The Philippines
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