CHRISTINA STAUFFER
Yorktown
Summary
Marketing & Sponsorship Manager/Director with 6+ years of experience . Currently driving participation and sales for over multiple locations for approximately 40,000. Previous experience as Commercial Sponsorship & Advertising Coordinator earning revenue to enhance programs, and as Marketing Manager for MWR GTMO running print shop, website, and radio presence for an audience of 6,000 residents on remote installation.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Marketing Manager (NF-1101-IV)
US Army Garrison Bavaria DFMWR
2023.11 - Current
- MANAGEMENT OF DEPARTMENT - Direct all Marketing, Commercial Sponsorship and Advertising.
MARKETING AND PUBLIC RELATIONS - Strategic planning of marketing for dozens of facilities and programs across five locations and facilities serving 40,000 Military and DoD Community Members at USAG Bavaria utilizing graphic displays, social media, website, presentations, newsletters, briefings, and in person tables. - OVERSEE STAFF/TECHNICAL TEAM - Hire and supervise development of small team of technical specialists that include a Graphic Designer, a Marketing Assistant and Commercial Sponsorship and Advertising Manager, and an Intern. Provide cross training opportunities and develop talent.
- MARKETING PLAN COLLABORATIONS - Wrote and implemented business marketing plans with managers utilizing customer personas and identifying customer touchpoints, customer needs assessments, and utilizing to create targeted marketing activation plans.
- IDENTIFY KEY PERFORMANCE INDICATORS – Study program operations to identify Key Performance Indicators for individual programs from data such as sales records, revenues, and participation numbers.
DATA MANAGEMENT – Operate Microsoft SharePoint and Microsoft Teams utilizing various applications such as Power Automate, Excel, Forms to organize data and streamline department operations.
TECHNOLOGY MANAGEMENT AND UTILIZATION – Utilize various platforms such as WordPress and Adobe Creative Cloud programs to edit and maintain company websites and produce graphics.
DESIGN, EDIT, AND PUBLISH CONTENT - Write, present, edit and publish web content, social media communication products and research.
INNOVATION – Steadily improved quality of graphics and social media management utilized throughout Squadron through careful selection and training of skilled team and strict standards.
GENERATE ALTERNATE SOURCES OF FUNDING FOR GOVERNMENT PROGRAMS – Oversight of Commercial Sponsorship and Advertising sale of benefits at events and in our marketing and communication channels as additional funding source for MWR programs. Adhered to strict federal contracting and publication regulations in implementation of this program.
NETWORK - Built strong relationships with industry professionals and influencers.
Marketing Director (NF-1101-IV) (17 Months)
733d Force Support Squadron
2022.03 - 2023.11
- MANAGEMENT OF DEPARTMENT - Direct all Print Shop, Marketing, Commercial Sponsorship and Advertising.
- MARKETING AND PUBLIC RELATIONS - Strategic planning of marketing for 16 programs and facilities serving 20,000 Military and DoD Community Members at Fort Eustis (and Military Community across Hampton Roads) utilizing graphic displays, social media, website, presentations, newsletters, briefings, and in person tables.
- OVERSEE STAFF/TECHNICAL TEAM - Hire and supervise development of small team of technical specialists that include Website Developer/Social Media Manager, Graphic Designer/Print Specialist, and Commercial Sponsorship and Advertising Specialist. Provide cross training opportunities and develop talent.
- OUTREACH INITATIVES - Re-established MWR Marketing footprint on installation through specially placed visual displays and targeted in person briefings and outreach events.
- MARKETING PLAN COLLABORATIONS - Wrote and implemented business marketing plans with managers utilizing customer personas and identifying customer touchpoints, customer needs assessments, and utilizing to create targeted marketing activation plans.
- IDENTIFY KEY PERFORMANCE INDICATORS – Study program operations to identify Key Performance Indicators for individual programs from data such as sales records, revenues, and participation numbers.
- DATA MANAGEMENT – Operate Microsoft SharePoint to organize data and streamline department operations.
- TECHNOLOGY MANAGEMENT AND UTILIZATION – Utilize various platforms such as WordPress and Adobe to edit company websites and produce graphics.
- DESIGN, EDIT, AND PUBLISH CONTENT - Write, present, edit and publish web content, social media communication products and research.
- INNOVATION – Steadily improved quality of graphics and social media management utilized throughout Squadron through careful selection and training of skilled team and strict standards.
- GENERATE ALTERNATE SOURCES OF FUNDING FOR GOVERNMENT PROGRAMS – Oversight of Commercial Sponsorship and Advertising sale of benefits at events and in our marketing and communication channels as additional funding source for FSS programs. Adhered to strict federal contracting and publication regulations in implementation of this program.
- NETWORK - Built strong relationships with industry professionals and influencers.
Commercial Sponsorship & Advertising Coordinator
733d Force Support Squadron
2021.06 - 2022.07
- GENERATE AWARENESS - Publicize Commercial Sponsorship and Advertising (CSA) Program to generate sales in specialized B2B environment.
- CONTRACTING - Design customer sponsorship packages. Develop contracts and seek approval through proper contracting and legal authorities to sell CSA packages ranging from $250 - $30,000+
- SALES FOCUSED POSITION – Single point of contact for purchasing sponsorship and marketing. Contact companies through cold calls, internet, business networking, and other means to generate leads and secure sales.
- ANNUAL CALENDAR COORDINATION - Collect calendar of annual events and event descriptions from programs to create 733 FSS annual calendar and 2022 Sponsorship Solicitation.
- ADVERTISING - Ensure that all contracted ads are placed as contracted and that departments know how much revenue they are getting for them. Post or publish ads and direct others in doing so.
- SPONSORSHIP - Contract all Sponsors for eligible programs. Coordinate their appearance, in kind goods, and payments to NAFI. Attend all sponsored events to assist and monitor contract performance.
- MARKETING - Assist with marketing duties as needed. Recommend improvements to facilities and programs to increase patronage and customer satisfaction. Execute marketing tables throughout installation to promote sponsored events. Develop graphics to promote these opportunities as needed.
- ADMINISTRATIVE DUTIES - Purchasing and record keeping, timekeeper, other duties as needed
- DESIGN AND PUBLISH SOLICITATIONS - Write, present, edit, and publish solicitations for Commercial Sponsorship and Advertising Program.
Operations Manager (Intermittent Contracts/Remote)
Adapt Business Solutions
2019.02 - 2021.06
- ASSISTANT TO CEO - Provided HR, Training and Business-related services to CEO. Assisted in overall business development and ran contracts as needed in business outsourcing firm.
- INTERIM CONTRACT MANAGER - Provided critical leadership with ease and efficiency during 6-week incapacitation of CEO during 2020 Presidential Election Contract by assuming responsibility for all contract billing and employee matters overnight.
- INSTRUCTOR - Taught Customer Service Skills such as relationship building, cross marketing, and interpersonal communication using classroom curriculum, discussion, and role playing. Certified or helped to find employment for 95% of students by end of cycle.
- HR SPECIALIST - Recruited, trained, hired, and onboarded new employees to be Remote Call Center Agents. Train employees in company policy, customer service, technology, and more. Developed and implemented onboarding plan which identifies all necessary paperwork, computer access needs, and training. Maximize scheduling activities via Excel by developing new processes to schedule work and forecast labor and costs
Association Human Resources Administrative Assistant
YMCA Of The Virginia Peninsulas
2019.05 - 2020.06
- RECORD KEEPING - Maintained records and systems with 100% accuracy. These included over 60 hiring packets for in person interviews of resumes, background checks, itineraries, interview notes, and more. Audit and update personnel files as needed. Budget & purchasing supplies.
- RECRUITMENT, ONBOARDING & TRAINING COORDINATION - Attend events and job fairs as a representative of the YMCA to recruit employees. Post to online job boards. Coordinate candidates and interviewers for up to 20 phone interviews per week and 1-2 sessions per month of multi day/ location interviews for Directors and Executives. Coordinated attendees, presenters, supplies, and spaces for Association Training.
- Filed paperwork, sorted, and delivered mail and maintained office organization.
Marketing Manager (NF-1101-III) (20 Months)
Navy MWR Guantanamo Bay
2016.04 - 2017.11
- MANAGEMENT OF DEPARTMENT - Oversaw operations of MWR Marketing Office, Print Shop, Mail Room, and all MWR advertising areas. Under direction of Regional Marketing and Commercial Sponsorship Manager implemented CSA agreements. Ensured advertising posting IAW contract terms. Contributed to Regional Marketing and Sponsorship team efforts in developing Regional Sponsorship Catalog and Marketing SOPs.
- MARKETING AND PUBLIC RELATIONS - Worked with Directors and Programmers to create strategic marketing plans for recreation programs and trained and led staff in creating print and electronic marketing collateral, and distributed materials to target audiences.
- COMMUNICATION CHANNEL MANAGEMENT - Established and managed pro-active relations and communications program with residents, tenant commands, and Public Affairs Office. Managed multiple channels of distribution and feedback including Print, Electronic, Website, Social Media, Naval Station Roller and Newspaper, and Radio. Composed, created, and delivered written materials, including, but not limited to correspondence, marketing collateral, media information, advertising, our official MWR website, www.navymwrguantanamobay.com, and our official social media presence, MWR GTMO.
- PUBLISH CONTENT - Write, present, design, edit and publish web content, social media communication products and research.
- COORDINATED DECONFLICTING AND PROJECTED CALENDARS - Led efforts in developing annual calendar of programs.
- ENSURED PATRONAGE TO MWR FACILITIES – Developed and implemented continuous marketing programs to ensure maximum facility utilization, activity registrations, and sales through marketing campaigns.
- SUPVERVISION AND TRAINING OF STAFF AND PEERS - Directly supervised staff, processed payroll, scheduled work, and completed annual performance evaluations. Trained dozens of team members in use of company website, proper public relations, and customer service methods, and coordinated their efforts in compilation and deconflicting of MWR annual calendars.
- DISTRIBUTION OF MARKETING MATERIALS AND INFORMATION - Ensured all MWR marketing materials were available through detailed distribution plans and regular distribution schedules. Recorded MWR Minute updates on AFN Guantanamo Bay and made weekly appearances on CO’s radio show.
- PROVIDES PROGRAMMING INPUT AND SUGGESTIONS, COLLECTS PARTICIPANT FEEDBACK - Collected patron feedback and provided recommendations to directors/ managers for improvements to their programs and ways to increase attendance, sales, and customer satisfaction. Participated in Quality-of-Life Board Meetings, Command Indocs, and Planning Board for Tomorrow Meetings as part of this effort. Led Customer Satisfaction Survey efforts which resulted in collection of thousands of surveys.
- OVERSIGHT - Budgeted for department including purchasing, receiving, and verifying reconciliation of accounts in SAP. Managed Mail Room for over 300 employees. Conducted monthly inspections of facilities and advertising locations to ensure they were customer friendly, and aesthetically pleasing. Completed cross training in Navy Motion Picture Service, Special Events, Outdoor Recreation, Arts & Crafts, and NGIS to gain understanding of their programs and events.
Administrative Assistant
Kuakini Health System Administrative Office
2012.02 - 2013.04
- EXECUTIVE OFFICE ADMINISTRATIVE DUTIES - Managed incoming, outgoing, and internal communications, filing, and meeting spaces including phone, mail, confidential briefings, and information boards, filing on network, and ordering, inventorying, issuing, and selling supplies and tickets.
- OFFICE ORGANIZATION - Created and implemented e-filing structure for hospital meeting records from past. Maintained staff information boards. Ordered supplies for Administrative Office. Prepared meeting materials such as orientation slides and packets when necessary, and reserve meeting spaces.
CYSS Administrative Assistant
Army Hawaii MWR
2011.04 - 2012.02
- CUSTOMER SERVICE - Provided customer service to internal and external customers. Balanced front desk and office functions: greeting customers, checking in children, monitor class ratios, cashier duties, answer questions, taking payments, filing patron and room information, and answering phones.
- RECORD KEEPER AND CASHIER - Ensured paperwork for daycare was filed and archived. Cashier and computer database operator. Entered information into CYMS to update patron profiles as well as take payments and register for programs. Processed non-appropriated fund payroll for over 70 employees.
Supervisory Recreation Assistant, Marinas
JBPHH MWR
2010.06 - 2011.02
- SUPERVISORY AND TRAINING DUTIES - Supervised sailing instructors, clerks and cashiers including scheduling, payroll, and staff training, and coordinating with maintenance and other departments for issues regarding the boat docks and storage lots. Produced schedules, and processed payroll for employees.
- DATABASE ADMINISTRATOR - Oversaw RecTrac use in two Joint Base Marina offices. Checked RecTrac reports for payments, enrollments, and other facets of Marina operations. Reviewed patron and storage records and maintained their accuracy, ensuring that patrons are current on their payments and within regulations.
- CUSTOMER SERVICE - Answered phone calls, took payments/enrollments, coordinating activities, issued and reviewed contracts. Answering customer questions and helping provide solutions.
Supervisory Recreation Specialist, Liberty
Anacostia MWR
2008.05 - 2010.03
- PROGRAM PLANNING AND FACILITIATION FOR MWR LIBERTY PROGRAM - Collaborated and coordinated with team to programs, special events, trips, and events for Single Sailors and geographical bachelors.
- OFFICE AND PROGRAM MANAGEMENT - Co-managed Liberty Program, office, and Liberty Center including trips, events, tickets, purchasing, budget, customer service, training, reports, and office management.
- MARKETING AND COMMUNICATION OF PROGRAM TO TARGET POPULATION – Requested and suggested marketing materials for programs and ensured their proofing, and distribution were executed to receive extensive, and timely exposure possible. Created promotional materials and informational handouts.
Regional Sales Manager
Student Travel Services, Inc
2007.08 - 2008.05
- PROGRAM PROMOTION, ADVERTISING AND SALES - Managed sales force for travel company that sells travel packages. Developed marketing materials including e-mails and web groups, as well as ordered, personalized and distributed promotional fliers, brochures, and various magazines to campus representatives.
- PROGRAM PLANNING AND FACILITATION - Planned vacation tours for travelers and booked vacations. Implemented onsite programs and events in Negril, Jamaica for duration of Spring Break. Met needs of hundreds of travelers to help provide best recreation and travel experience possible.
Education
MBA -
Hawaii Pacific University
Honolulu, HI12.2015
Bachelor of Science - Recreation
Indiana University
Bloomington, IN12.2006
Skills
- MARKETING & PUBLIC RELATIONS (6+ YEARS)
- SPONSORSHIP & ADVERTISING (3+ YEARS)
- TRAINING AND DEVELOPMENT
- WEB CONTENT, SOCIAL MEDIA, & GOOGLE ANALYTICS (3+ YEARS)
- ADOBE CREATIVE CLOUD (3 YEARS)
- O365 / SHAREPOINT (5+ YEARS)
Certification
- AFSVC Leadership Engagement Cohort ( expected August 2023)
- Army Community Services Instructor/Facilitator Course (January 2023)
- Certified ANA Marketing Professional (May 2022)
- & Continuing Education Recertification (April 2023)
- AFSVC Marketing Manager Course (March 2022)
- Civilian Professional Development Course (June 2022)
- Navy MWR Commercial Sponsorship & Advertising (July 2017)
- Establishing Fees and Prices (September 2017)
- AFP Financial Management (July 2017)
- NAF 101 (Spring 2017)
- Fiscal Oversight (Summer 2016)
- NAF Budget Planning Course (November 2009)
- Penn State Inclusive Recreation for Wounded Warriors (March 2009)
- Navy MWR Manager’s Course (October 2008)
Affiliations
- Association of National Advertisers
- National Parks and Recreation Association
- MilMark Community
- Virginia Peninsula Chamber of Commerce
- Air Force Force Support MWR (3+ years)
- Navy MWR (3.5+ years)
- Army MWR (1+ year)
References
References Available Upon Request
Timeline
Marketing Manager (NF-1101-IV)
US Army Garrison Bavaria DFMWR
2023.11 - Current
Marketing Director (NF-1101-IV) (17 Months)
733d Force Support Squadron
2022.03 - 2023.11
Commercial Sponsorship & Advertising Coordinator
733d Force Support Squadron
2021.06 - 2022.07
Association Human Resources Administrative Assistant
YMCA Of The Virginia Peninsulas
2019.05 - 2020.06
Operations Manager (Intermittent Contracts/Remote)
Adapt Business Solutions
2019.02 - 2021.06
Marketing Manager (NF-1101-III) (20 Months)
Navy MWR Guantanamo Bay
2016.04 - 2017.11
Administrative Assistant
Kuakini Health System Administrative Office
2012.02 - 2013.04
CYSS Administrative Assistant
Army Hawaii MWR
2011.04 - 2012.02
Supervisory Recreation Assistant, Marinas
JBPHH MWR
2010.06 - 2011.02
Supervisory Recreation Specialist, Liberty
Anacostia MWR
2008.05 - 2010.03
Regional Sales Manager
Student Travel Services, Inc
2007.08 - 2008.05
MBA -
Hawaii Pacific University
Bachelor of Science - Recreation
Indiana University
- AFSVC Leadership Engagement Cohort ( expected August 2023)
- Army Community Services Instructor/Facilitator Course (January 2023)
- Certified ANA Marketing Professional (May 2022)
- & Continuing Education Recertification (April 2023)
- AFSVC Marketing Manager Course (March 2022)
- Civilian Professional Development Course (June 2022)
- Navy MWR Commercial Sponsorship & Advertising (July 2017)
- Establishing Fees and Prices (September 2017)
- AFP Financial Management (July 2017)
- NAF 101 (Spring 2017)
- Fiscal Oversight (Summer 2016)
- NAF Budget Planning Course (November 2009)
- Penn State Inclusive Recreation for Wounded Warriors (March 2009)
- Navy MWR Manager’s Course (October 2008)
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