Christine KEPPLER-KOCH

• Managerial responsibility (7 employees)
• Development of global brand strategy
• Pipeline and life cycle management
• Driving structural change
• Lead team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Oversee preparation of marketing positioning, copy, images and other collateral.

• Managerial responsibility (5 employees)
• Strategic guidance for Region Europe
• Initiated and implemented key projects for region
• Capitalized on emerging trends by maintaining current understanding of market conditions
• Collaborated with cross-functional teams to develop and implement market strategies and collaterals for region.
• Attended industry events and trade shows to promote brand and build relationships with potential customers.

• Established new global “education” brand
• Developed commercial plan (incl Positioning, critical success factors, tactics and communication concept)
• Conceptualized and implemented launch package to create awareness and traffic for brand

• International strategic brand development
• Conception and implementation of global brand strategy for HA filler portfolio
• Successful launch of new injectable Filler (Novabel) incl Positioning, core launch package and international PR
• Recognized as launch of the year at IMCAS (key industry trade fair)
• Conception and development of consumer promotion materials

• International strategic brand development: expansion of Eucerin Face Care market position
• Managerial responsibility (3 employees)
• Strategic face care portfolio development
• Support and consultancy of affiliates
• Researched and identified new opportunities for product and brand development
• Conducted research and analysis to determine brand positioning and messaging
• Planned, implemented, and tracked marketing strategies to promote brand products

• International strategic brand development: expansion of Eucerin market position in anti-age segment
• Conception and implementation of international brand and product concepts
• Launch of most successful product of portfolio: Hyaluron filler
• Communication and launch packages
• Lead of project teams (amongst others packaging development, R+D, production)
• Support and consultancy of affiliates

• National Brand Management: Expansion of German market position in segments body and sun care
• Developed Brand Strategy
• Adapted and elaborated classical media support
• Conceptualized and implemented promotions and cooperations
• Initiated market research (Product- and concept tests, TV-analysis etc.)

• National Brand Management: Expansion of market position thanks to successful product launches
• Developed Brand strategy
• Conceptualized and implemented promotions and cooperations
• Performed rentability analysis and derived recommendation for portfolio strategy

• Augsburg Region. Full responsibility for a sales district, in terms of revenues, CRM and POS positioning

Conducted extensive research for a potential launch in Europe. Gained cultural experience