Christine Navratil
Marketing Director
Munich
Summary
EMEA marketing leader with 15+ years in brand strategy, campaign production (digital & print), and team leadership. Role fit for Kempinski (Director of Marketing, Hotel Vier Jahreszeiten Munich): build and execute an annual, integrated hotel marketing plan; ensure brand identity & guideline compliance across all touchpoints; lead a small in‑house team (≈3 FTE) and partner agencies; drive creative campaigns, promotions and offers from concept to final deliverables; elevate digital presence (website, social media, content calendar, community); and coordinate seamlessly with Sales, Revenue, F&B, PR and the central marketing team. Track performance with clear KPIs, budgets and timelines while championing Kempinski’s heritage, luxury positioning and guest‑centric excellence. German (native), English (C1).
Overview
19
19
years of professional experience
6
6
Certificates
2
2
Languages
Work History
Head of Marketing
Conrad Electronic Group SE
03.2022 - 04.2024
- Built an integrated content & campaign engine with clear editorial cadence; owned budget, timeline and deliverables across channels (digital & print).
- Orchestrated multi‑channel campaigns with creative briefings, asset production, and QA; delivered +27% new first appointments and −31% CPL at flat spend via A/B testing and optimization.
- Elevated owned channels (website/CMS, social, newsletters) with consistent brand application, content calendars and campaign landing pages.
- Partnered closely with Sales & Customer teams; introduced KPI dashboards and post‑flight reviews to improve experience and results.
- Relevance for Kempinski: Hands‑on leadership of small team + agencies, end‑to‑end campaign production, strong brand consistency and cross‑department execution in a high‑touch, guest‑facing environment.
Head of Brand
Ceconomy AG
03.2016 - 02.2022
- Led brand strategy & identity systems for a multi‑brand portfolio; ensured guideline compliance and coherent storytelling across markets and channels.
- Delivered IPO‑era repositioning, ~190% campaign ROI and ~+35% aided awareness with agency partners; rolled out a design system/playbook in ~8 markets.
- Drove ATL & digital integration (TV/OOH/print with social/web) and consolidated asset production workflows and vendor processes.
- Managed budgets, calendars and approvals with senior stakeholders; instituted measurable KPIs and regular post‑campaign evaluations.
- Relevance for Kempinski: Deep brand governance and premium storytelling aligned with central brand teams—vital for luxury hospitality standards and multi‑channel consistency.
Head of Marketing
EOS GmbH
04.2006 - 02.2016
- Directed portfolio & product marketing with integrated content, events and partner activations across EMEA; produced on‑brand assets (digital/print).
- Launched multi‑country campaigns and distributor enablement (toolkits, value messaging); improved retention ~30% via consistent experiences.
- Built early content operations and planning rhythms (briefing → production → QA → release); managed external agencies & vendors.
- Led a 12‑person team, fostering collaboration, timelines, and high production quality under budget constraints.
- Relevance for Kempinski: Proven ability to scale campaigns, manage premium assets and keep operations elegant—transferable to a luxury hotel’s seasonal calendars and guest‑centric activations.
Marketing Expert
Siemens AG
12.2004 - 03.2006
- Supported corporate brand communications incl. regulated/precision‑driven use cases; ensured compliant, production‑ready creative.
- Coordinated Legal/Compliance and global stakeholder approvals; standardized templates and checklists to reduce rework.
- Delivered print & digital assets on time and on brand across internal clients and agencies.
- Maintained meticulous versioning and QA across complex deliverables and vendors.
- Relevance for Kempinski: Strong governance, quality control and approvals—key to maintaining luxury brand standards and flawless guest‑facing materials.
Education
Master of Arts - Marketing Management
IU International University
Munich, Germany 04.2001 -
Diploma - Business Administration
University of Stuttgart
Stuttgart, Germany01.2023
Diploma - Marketing Administration
Bavarian Academy For Business
Munich, Germany01.2009
Apprenticeship Certificate (IHK) - Media Design
Chamber of Industry & Commerce (IHK)
Nuremberg, Germany 04.2001 -
High School Diploma -
Elly-Heuss-Gymnasium
Weiden, Germany 04.2001 -
Skills
Brand Management Brand guidelines & governance Positioning & messaging Creative briefing Asset production (digital/print)
Certification
GenAI for Business Leaders, Udacity, Inc., Mar 2024
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Head of Marketing
Conrad Electronic Group SE
03.2022 - 04.2024
Head of Brand
Ceconomy AG
03.2016 - 02.2022
Head of Marketing
EOS GmbH
04.2006 - 02.2016
Marketing Expert
Siemens AG
12.2004 - 03.2006
Master of Arts - Marketing Management
IU International University
04.2001 -
Apprenticeship Certificate (IHK) - Media Design
Chamber of Industry & Commerce (IHK)
04.2001 -
High School Diploma -
Elly-Heuss-Gymnasium
04.2001 -
Diploma - Business Administration
University of Stuttgart
Diploma - Marketing Administration
Bavarian Academy For Business
Languages
German (native)
English (C1)
www.linkedin.com/in/christinenavratil
www.linkedin.com/in/christinenavratil
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