Advise SMB clients in English and German on digital marketing strategies, building strong relationships with key decision-makers and managing a diverse portfolio to drive business growth and Google Ads adoption.
Conduct regular consultations, analyze campaign performance, and provide tailored recommendations to optimize ROI, while proactively identifying new growth opportunities and ensuring client satisfaction.
Collaborate with internal teams to execute client strategies, deliver exceptional Google-caliber service, and participate in ongoing professional development to enhance digital marketing expertise.
Executive Director
Lesbian and Gay Federation of Berlin-Brandenburg
01.2021 - 09.2024
Company Overview: Germany's biggest regional LGBTIQ+ non-profit organization
Successfully leading the strategic planning and execution of Germany's biggest regional LGBTIQ+ non-profit organization, growing funding by over >100% within three years.
Drive high performance of 5 departments with 28 employees and 30+ freelancers to reach the organization's OKRs.
Manage multiple government-funded social projects for diverse target groups (e.g. refugees, youth, families) across several territories in Berlin backed by a funding of €X million.
Streamlined operations by overhauling recruitment, reporting structures, and several new SaaS solutions, resulting in improved efficiency.
Partnered with large media outlets and provided 50+ speeches and interviews for local, national, and international press across TV and radio.
Cold called and conducted outreach to partner with new business on reports, growing company partnership by 5% yearly.
Partnered with multiple decision makers in various businesses to drive key CSR initiatives, including 5 of Berlin's largest employers.
Executed 3 public campaigns raising awareness around LGBTIQ+ issues across Berlin city in collaboration with a key marketing agency.
Authored two extensive 50+ page annual activity reports of the 'Berlin Alliance Against Homophobia' which were published and distributed among 200+ businesses.
UlliConsistently Exceeded Sales Targets (104% in Q4-2024, 113% in Q1-2025) by Orchestrating Multi-million Dollar, Multi-year Deals, Resulting in Significant TCV Impact Within Major Enterprise Accounts./liliLeverage Deep Understanding of CI/CD, DevSecOps, and Software Supply Chain Challenges to Articulate JFrog's Unique Value Proposition to Highly Technical and Business-oriented Audiences./liliDeveloped and Executed GTM Strategies for Major Accounts, Effectively Building and Leveraging Relationships With C-VP Level Executives to Expand Deals, Secure Significant Market Share, and Displace Competitors./liliCollaborate Closely With Solutions Engineering, Customer Success and Professional Services Teams to Craft Comprehensive, QBR and Value-driven Proposals That Address Major Clients' Critical DevOps and Software Supply Chain Needs, Resulting in 98% Customer Retention and 30% Customer Growth./liliPresent JFrog Solution in the Context of Business Value, TCO and Demonstrate ROI and Alignment With Customer Pain, Requirements and Growth Trajectory./li/ul at JFrogUlliConsistently Exceeded Sales Targets (104% in Q4-2024, 113% in Q1-2025) by Orchestrating Multi-million Dollar, Multi-year Deals, Resulting in Significant TCV Impact Within Major Enterprise Accounts./liliLeverage Deep Understanding of CI/CD, DevSecOps, and Software Supply Chain Challenges to Articulate JFrog's Unique Value Proposition to Highly Technical and Business-oriented Audiences./liliDeveloped and Executed GTM Strategies for Major Accounts, Effectively Building and Leveraging Relationships With C-VP Level Executives to Expand Deals, Secure Significant Market Share, and Displace Competitors./liliCollaborate Closely With Solutions Engineering, Customer Success and Professional Services Teams to Craft Comprehensive, QBR and Value-driven Proposals That Address Major Clients' Critical DevOps and Software Supply Chain Needs, Resulting in 98% Customer Retention and 30% Customer Growth./liliPresent JFrog Solution in the Context of Business Value, TCO and Demonstrate ROI and Alignment With Customer Pain, Requirements and Growth Trajectory./li/ul at JFrog
Growth Specialist - Customer Value Management (Vendor Management: CCI Call Center, Growth Objectives MultiChoice Kenya Ltd.) at MultiChoice Kenya LtdGrowth Specialist - Customer Value Management (Vendor Management: CCI Call Center, Growth Objectives MultiChoice Kenya Ltd.) at MultiChoice Kenya Ltd