Christopher Seyffert
Summary
Visionary leader with strategic mindset and proven track record in driving business growth and fostering team collaboration. Possesses strong skills in financial management and market analysis, combined with exceptional leadership and communication abilities. Ready to deliver transformative results and elevate business performance.
Expertise in business ethics and organisational leadership, adept at designing revenue growth strategies and delivering sustainability commitments. Demonstrates proficiency in CRM systems, competitive intelligence, and financial reporting, with a strong focus on performance management and budgeting. Skilled in change implementation, technical sales, and profit and loss analysis, leveraging market research for effective business risk mitigation. Excels in customer relationship management, contract negotiation, and stakeholder management to drive sales strategy development. Committed to advancing career goals through innovative sales strategies and non-disclosure agreements.
Overview
26
26
years of professional experience
Work history
Business Director
Packwall AT GmbH
Klagenfurt, Austria
08.2023 - Current
- Formulated long-term strategic goals based on detailed market analysis.
- Led strategic planning sessions, achieving stronger focus on core objectives.
- Executed product launches, resulting in increased market share.
- Fostered client relationships to secure business growth.
- Implemented innovative marketing strategies for enhanced brand visibility.
- Negotiated favourable contracts with suppliers, reducing operational costs.
- Designed long-term business strategy to guide leadership decision-making.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
- Represented organisation to public at trade exhibitions and conventions, driving awareness of sustainable building boards.
- Negotiated contracts, securing optimum conditions for business expansion.
- Developed strategic partnerships for sustained growth.
- Conducted market research to identify potential business opportunities.
- Secured exclusive leading distributor for DACH market.
Head of Sustainable Finance
WWF
Yangon, Myanmar
03.2019 - 11.2022
- Oversaw daily operations to achieve high productivity levels.
- Managed sustainable economic & financial strategies (private sector, public sector of legally elected government).
- Created roadmap, execution plan, monitoring system.
- Implemented branding, positioning, promotion of WWF goals & UN SDGs
- Built, developed, managed cross-functional & cross-cultural team.
- Designed innovative business models & commercial excellence plans.
- Implemented best practice sharing centre.
- Developed cross-functional greenfield & bluefield projects on rural development, water & waste water management.
- Initiated cooperation between public & private sector & collaboration with EU & UN authorities, NGOs, and business leaders.
- Negotiation and agreement conclusion with 4 Myanmar banks on sustainable, ethical and transparent business operations & lending policies (Environmental, Social, Governance Criteria).
- Developed sustainable business strategies, products, and community focused service structures.
Chief Commercial Officer
Korta hf. Bank, Acquiring & Payment Services
Reykjavik, Island
09.2016 - 01.2019
- Fostered high-performing sales team, exceeding targets consistently.
- Managed EUR 1 bn turnover and P&L.
- Led contract negotiations, securing favourable terms.
- Developed strategic partnerships for business expansion.
- Formulated pricing strategies to enhance profitability.
- Facilitated cross-functional collaboration for improved business efficiency.
- Drove brand awareness by building effective marketing campaigns.
- Initiated key customer relationships to drive revenue growth.
- Identified new customer segments and target audiences to expand reach.
- Managed brand and image building
- Created and led successful business culture focused on performance.
- Maintained organizational compliance with applicable legislation and regulations.
- Leveraged data analytics for insightful business forecasting.
Senior partner
Kern & Partner Management Consulting hf.
Munich / Reykjavik, Germany / Island
06.2012 - 08.2016
- Fostered culture of continuous learning within organisation.
- Enhanced client relationships by providing strategic advice and guidance.
- Provided leadership as interim executive (CSO, CMO in B2).
- Provided strategy development & business planning
- Managed day-to-day operations in global sales, marketing, communications.
Director general
Philips GmbH
Hamburg, Germany
03.2010 - 05.2012
- Led cross-functional teams, ensuring streamlined communication and workflow optimisation.
- Orchestrated large-scale change management initiatives, achieving smoother transitions during restructuring periods.
- Negotiated significant contracts for business expansion.
- Set up and maintained key partnerships for mutual growth opportunities.
- Managed P&L.
- Increased company visibility by orchestrating high-profile public relations campaigns.
- Devised marketing strategies for increased brand recognition.
- Boosted staff morale with regular team building initiatives.
- Supervised work of 11 staff to achieve objectives.
- Represented organisation publicly at events, meetings and conferences.
- Oversaw Budgeting & Forecasting.
Global Marketing Director
Philips GmbH
Vienna, Austria
09.2004 - 02.2010
- Conducted market research to identify emerging trends and opportunities.
- Crafted unique value propositions for differentiation in competitive landscape.
- Led branding efforts, resulted in stronger market positioning.
- Orchestrated promotional events that elevated public relations profile.
- Negotiated strategic partnerships to expand business footprint in new markets.
- Launched new products globally for increased market reach.
- Optimised sales methods to best engage, acquire and retain customers.
- Managed marketing budget of EUR 2,7 million.
- Oversaw cross-cultural team.
- Coordinated international events; heightened brand awareness achieved.
- Oversaw and led marketing in NAFTA in parallel.
Key Account Manager
Olympus Europa GmbH
Hamburg, Germany
08.1999 - 08.2004
- Identified opportunities for cross-selling, created additional revenue streams.
- Translated customer feedback into actionable insights that drove product development initiatives.
- Managed complex sales cycles for maximised business growth.
- Resolved escalated customer issues promptly for increased satisfaction rates.
- Collaborated on marketing initiatives aimed at promoting brand awareness.
- Delivered presentations, secured new partnerships.
- Negotiated profitable contracts to ensure mutual benefit.
- Pursued new business opportunities by forging strong networks and contacting potential buyers.
- Achieved market leadership on new digital product line.
Education
Master Studies New Media & Technology - Marketing
Modul University
Vienna / AustriaDiploma of Higher Education - Icelandic as a second language
University of Iceland
Reykjavik / IcelandSkills
- Revenue growth strategy designing
- Competitive intelligence
- Sales strategy / development
- Change implementation
- Stakeholder management
- Customer relationship management
- Contract negotiation
- Budgeting and finance
- Organisational leadership
- Technical sales
- Market research
- Business ethics
Languages
German
Native
English
Native
Icelandic
Intermediate
French
Elementary
References
References available upon request.
Timeline
Business Director
Packwall AT GmbH
08.2023 - Current
Head of Sustainable Finance
WWF
03.2019 - 11.2022
Chief Commercial Officer
Korta hf. Bank, Acquiring & Payment Services
09.2016 - 01.2019
Senior partner
Kern & Partner Management Consulting hf.
06.2012 - 08.2016
Director general
Philips GmbH
03.2010 - 05.2012
Global Marketing Director
Philips GmbH
09.2004 - 02.2010
Key Account Manager
Olympus Europa GmbH
08.1999 - 08.2004
Master Studies New Media & Technology - Marketing
Modul University
Diploma of Higher Education - Icelandic as a second language
University of Iceland
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