Claudia Andrade

Designed and implemented a marketing strategy for Quandoo’s SaaS product
Responsible for driving revenue growth for a new SaaS product via both lead generation, lead nurturing and online sales, while achieving acquisition cost targets
Create processes and technology infrastructure for the new B2B Website and online marketing activities
Hire and develop team members

Define strategy and execution of paid acquisition (Search, Display, Social Paid and Affiliation)
Responsible for creating and maintaining a budget and spend aligned with company KPIs
Manage a team of 3 campaign managers with direct responsibility
Hire and coach team members

Responsible for the Social Media Organic and Paid campaigns across Facebook and Pinterest for the UK and DE
Define the strategy and manage social paid campaigns on Facebook, Instagram and Pinterest
Create and optimize the Social Media Organic strategy a
Manage a team of one Social Media Analyst

Managing a portfolio of 14 clients across startups and online retailers
Understanding the market & industry forces and work as a digital consultant to the client
Expert knowledge and understanding of Google products: Google Ads and Google Analytics
Monitoring top accounts with the objective of identifying growth and optimization opportunities

Define and Execute the online acquisition strategy: Plan, allocate, manage, and forecast the performance marketing budget according to the strategy in order to make the most efficient use of it per channel and targeted activity
Managing a team of 4 online campaign managers with direct responsibility
Hire and coach team members

Search, Display and Email Marketing campaigns management for the Portuguese and Brazilian Markets.
Concept definition and optimization of landing pages for the Portuguese and Brazilian Markets.