Claudio Herrera

• Commercial Growth: Achieved regional sales quotas overseeing a €2 million budget.
• Closed 15+ new client opportunities annually and maintained 90% client retention.
• Revenue Impact: Led the integration of new product brands, projecting 20% revenue growth and creating a 15-20% pipeline increase.
• Hybrid Value: Served as a crucial technical-commercial bridge to eliminate misalignments between teams/stakeholders.
• Strategic Sales Cycles: Managed full sales cycles(12-18months), from lead generation to deal closure, focusing on high-value, long-term framework agreements with key DACH accounts. Utilized CRM data (HubSpot/Salesforce) to prioritize high-revenue, recurring deals, driving targeted marketing and contact strategies across the 500+ client portfolio.
• Technical Portfolio Management: Managed the Vision & Sensing portfolio (OEM custom lenses, thermal cameras, LiDAR, Hyperspectral, RTLS), supporting cross-selling across the entire product catalog (MCUs, Displays, Connectivity) based on project scope and client needs.

• Full Project Management: Managed the full project lifecycle, from lead qualification and technical scoping to final delivery.
• Commercial Expansion: Successfully negotiated contracts and identified new business leads across North & South American plus European markets.
• Liaison: Coordinated between Application Engineering, Marketing, and Sales to translate technical requirements into actionable solutions.

RTLS , Real Time Location System

• CHIRP, UWB, WIFI, RFID

• Enterprise Onboarding: Led the successful deployment and stabilization of complex API-based services for enterprise clients.
• Project Efficiency: Applied Agile and Scrum methodologies to collaborate across teams, accelerating project workflows.
• Technical Resolution: Proactively diagnosed and resolved integration blockers, significantly reduced implementation errors.

• Promotion & Leadership: Promoted to Deputy Project Director, directly leading technicians team and subcontractors to guarantee project completion and adherence to rigorous deadlines.
• Commercial Strategy: Drove the strategic expansion of high-margin security product lines and services in the Patagonia region, leading to measurable positive revenue growth.
• Complex Solution Design: Oversaw the design and implementation of innovative, customized CCTV, networking, and data transmission solutions for large, high-profile accounts.

• Technical Proposals: Drove direct responsibility for preparing comprehensive technical and commercial proposals for advanced CCTV, networking, and data transmission systems.
• Innovation & Deployment: Collaborated with the Innovation and Technology Department to design and implement surveillance tech and networking projects.
• Vendor Negotiation: Successfully negotiated technical requirements and pricing with suppliers and subcontractors, ensuring optimal cost and project support for the sales team.