Travel, hiking, snowboarding, kite surfing, yoga, art, music
Corinna Friedrich
Senior Communication Specialist
Summary
Senior Communications Specialist with extensive corporate experience developing and implementing innovative external communication strategies. Presents strategic planning, business communications and project management skills. Extensive experience in the pharmaceutical sector.
Overview
16
16
years of professional experience
3
3
Languages
Work History
Senior Communication Specialist
MSD Sharp & Dohme GmbH
04.2021 - Current
- Product communication Gardasil9
Healthcare Senior Account-/Project Manager
Herzschlag Werbeagentur GmbH
02.2018 - 03.2021
- Planning and implementation of internal digitizing processes and training of employees
- Additional tasks listed below
Healthcare Account-/Project Manager
Herzschlag Werbeagentur GmbH
10.2015 - 01.2018
- Comprehensive support and consulting of customers mainly in Rx Healthcare sector (Oncology, Hematology, Vaccines, Biotech, Medical Technology), as well as in the OTC sector
- Planning, implementation, and control of projects in the areas of print, digital, events & trade fairs
- Internal and external project management and communication with different stakeholders (agency team, project partners, suppliers, etc.)
- Creation of project plans, timelines, and cost estimates
- Partial concept development and creation of communication and marketing strategies/materials
- Creation of presentations and demonstration in customer meetings
Project Manager
ZUKUNFTSINSTITUT GmbH
03.2014 - 01.2015
- Comprehensive support of customer projects
- Creation of presentations
- Organization and execution of internal and customer events
- Topic and industry-specific research for studies, presentations, and lectures
- Development and organization of the new company location in Munich
Assistant Marketing Manager/ Brand Design
BSH / BOSCH & SIEMENS Hausgeräte GmbH
12.2011 - 02.2014
- Management assistance/ Office Management
- Planning and organizing events
- Controlling of ordering processes and budgets
- Creation of presentations and business letters
- Coordination and organization of design awards
- Intern/working student/diploma students coordination and contact person
- Supplier management (direct contact person, contract coordination, operational support)
- Processing of all orders in SAP
- Administrative tasks/ national and international correspondence/ management of promotional materials
Assistant Marketing Manager/Product Manager (Rx)
HEXAL AG
07.2010 - 06.2011
- Rx Marketing: support in product launches through independent conception and execution of mailings, brochures, advertisements, and promotional materials
- Assistance in preparing for trade shows and healthcare professional events
- Market monitoring and industry analysis
- Direct contact person for customers (doctors and pharmacists)
- Direct contact person for the field sales representatives
- Correspondence and coordination of internal and external contacts
- Procurement and organization of printed materials and promotional items
Public Relations
BMW Group
09.2007 - 07.2010
- Guest and customer service at BMW World
- Conducting guided tours for guests and customers through BMW World
- Expertise in the architecture of BMW World and comprehensive brand and product knowledge of the BMW brand
Internship: PR, Marketing, Sales
DEUTSCHE PATEK PHILIPPE GmbH
08.2009 - 12.2009
- Independent organization of subtasks and projects in the event management area
- Independent management of internal, international information boards/intranet (texts, image design)
- Independent creation of an event guide for future marketing and PR events
- Writing and translating press releases and correspondence with customers and concessionaires
Internship
German Foreign Office, German Consulate General
03.2008 - 04.2008
- Independent organization of subtasks and projects in the event management area (organization and support of events such as state visits of ministers)
- Supervision of press coverage during state visit of Federal Foreign Minister Steinmeier in Boston
- Administrative tasks and PowerPoint presentations
Education
Master of Arts - American Studies (major)/ German/ History of Art
Ludwig-Maximilians-University
Munich 05.2002 - 05.2009
Skills
Decision-making capabilities
Meeting facilitation
Data-driven decision-making
Teamwork and Collaboration
Cross-Functional Collaboration
Marketing
Communications
Further Education
- 08/1999 – 08/2000 Brookfield-East High School, WI, USA
- 01/2015 – 03/2015 Training as Sales & Marketing Manager (with leadership) at DAWE Coaching (Certified by the Steinbeis University Berlin)
Interests
Timeline
Senior Communication Specialist
MSD Sharp & Dohme GmbH
04.2021 - Current
Healthcare Senior Account-/Project Manager
Herzschlag Werbeagentur GmbH
02.2018 - 03.2021
Healthcare Account-/Project Manager
Herzschlag Werbeagentur GmbH
10.2015 - 01.2018
Project Manager
ZUKUNFTSINSTITUT GmbH
03.2014 - 01.2015
Assistant Marketing Manager/ Brand Design
BSH / BOSCH & SIEMENS Hausgeräte GmbH
12.2011 - 02.2014
Assistant Marketing Manager/Product Manager (Rx)
HEXAL AG
07.2010 - 06.2011
Internship: PR, Marketing, Sales
DEUTSCHE PATEK PHILIPPE GmbH
08.2009 - 12.2009
Internship
German Foreign Office, German Consulate General
03.2008 - 04.2008
Public Relations
BMW Group
09.2007 - 07.2010
Master of Arts - American Studies (major)/ German/ History of Art
Ludwig-Maximilians-University
05.2002 - 05.2009