Craig Woodward
Rutland
Summary
Accomplished professional with expertise in FMCG key account management and P&L ownership. Demonstrates strong capabilities in cross-functional collaboration, commercial negotiation, and NPD support and launch execution. Proficient in forecasting and demand planning, with a keen ability to conduct data analysis using Navision and Qlik. Skilled in category and market analysis, ensuring quality assurance throughout processes. Aims to leverage analytical skills and industry knowledge to drive business growth and innovation.
Overview
16
16
years of professional experience
Work history
International Account Manager (FMCG)
Long Clawson Dairy
2009.10 - 2026.03
- Lead international sales across Europe, the Middle East and Australia, managing a £14m FMCG portfolio.
- Manage key retail relationships with Lidl Europe, Albert Heijn the Netherlands, Aldi Spain, DIA Spain and Intermarché France.
- Three new listings: Lidl Sweden AYR private label Blue Stilton - first AYR listing with any Lidl partner. First ever listing in Aldi Spain with private label Blue Stilton. Four new branded NPD lines listed in Intermarche France with convenience-based products.
- Work closely with key distributing partners to maximize sales opportunities in key markets such as Spain, France, The Netherlands, UK, Dubai & Australia.
- Supply Emirates & British Airways Blue Stilton portion through key partners in UK & Dubai.
- Fostered positive and productive relationships through frequent customer visits.
- Oversee P&Ls, forecasting, pricing models and commercial planning.
- Support NPD, product launches and category development.
- Maintain commercial accuracy using Microsoft Navision.
- Deliver presentations to senior buying teams and secure new listings.
- Coordinated marketing initiatives, improving product visibility in foreign markets.
- Analysed account performance, driving continuous improvement strategies.
- Streamlined operations with process optimisation strategies.
- Delivered tailored solutions for meeting unique client requirements.
- Handled customer concerns and complaints to resolve issues and build loyalty.
Export & UK Account Executive
Long Clawson Dairy
2014.04 - 2017.07
- Supported domestic and export FMCG accounts with forecasting and pricing.
- Managed customer samples, presentations and new listing proposals.
- Delivered category trend reports and sales insights to senior management.
- Resolved customer issues, ensuring high level of satisfaction.
- Managed client portfolios for business growth and expansion.
- Prepared detailed reports for client updates and review meetings.
Fork truck driver and Machine operative
Long Clawson Dairy
2009.10 - 2012.10
- Driving counterbalance and reach forklift trucks.
- Loading and unloading lorries in a timely manner ahead of dispatch
- Scanning products off Lorries in preparation for stock taking
- Daily stock counting
- Working alongside others in production lines
- Leading a team with monthly stock takes and managing stock rotation.
- Maintained high safety standards with regular truck check-ups and maintenance.
Skills
- FMCG key account management
- P&L ownership
- Cross-functional collaboration
- Commercial negotiation
- NPD support and launch execution
- Forecasting and demand planning
- Data analysis with Navision and Qlik
- Category and market analysis
- Quality assurance
Accomplishments
- Grew international portfolio to £14m annual revenue, delivering consistent YoY growth.
- Secured major European retail partnerships including Lidl Europe, Albert Heijn, Aldi Spain, DIA Spain and Intermarché France.
- Strengthened distributor partnerships with H&B Dubai supplying Emirates Airlines and H&B UK supplying British Airways.
- Delivered double-digit revenue growth across key export markets FY 25/26.
- Delivered single digit volume growth across key export markets FY 25/26
- Set up a verified European distribution network for products of animal origin.
- Improved service levels and reduced dispatch delays by 20% with increased lead time.
- Reduced complaint ratios by over 30% through improved QA processes.
- Led and represented Long Clawson at international FMCG trade shows to generate new business in Europe.
Timeline
Export & UK Account Executive
Long Clawson Dairy
2014.04 - 2017.07
International Account Manager (FMCG)
Long Clawson Dairy
2009.10 - 2026.03
Fork truck driver and Machine operative
Long Clawson Dairy
2009.10 - 2012.10