Cynthia Balke-Osorio

Project development

• Company image design
• Web development and maintenance (Shopify)
• Customer support
• Establishment of sales channels
• Product descriptions / Keyword search
• Social Media Management
• Implemented systems and procedures to increase sales.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Compiled and analyzed data to determine approaches to improve sales and performance.

• Preparation and sale of products through various distribution platforms.
• Utilization of tools such as PlentyMarket, Helium, Photopea. Planning and execution of campaigns to increase sales for the Spanish sales territory.
• Measurement of success and optimization of product portfolio. Development and optimization of product sales pages.
• Keyword research, market analysis, market research, competition analysis. Content creation.
• Calculation of prices and promotions. Development of sales strategies.

• Mentored team members to enhance professional development and accountability in workplace.
• Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
• Implemented staff training programs, enhancing product knowledge and improving customer service skills.
• Facilitated clear communication between employees and upper management through regular meetings and updates.
• Supervised day-to-day operations to meet performance, quality and service expectations.

• Sale of PLD Software - IFScore Financial System
• Customer advisory
• Legal advice for companies (Anti-money laundering guidelines) Mexico City, Mexico

• Enhanced regulatory understanding by conducting thorough research on compliance policies and procedures.
• Supported the development of a comprehensive training program for employees, ensuring adherence to industry regulations.
• Assisted in updating company policies to reflect new regulatory requirements, thereby reducing potential risks.
• Collaborated with cross-functional teams to implement effective compliance strategies, fostering a culture of integrity and transparency.
• Conducted internal audits and risk assessments, identifying areas for improvement and implementing necessary corrective actions.

• Developed and implemented marketing plans to increase brand awareness and drive sales.
• Developed and implemented sales strategies to increase profits.

• Administrative tasks
• Assistant to the Mayor