Cynthia Potu

Material Management:

• Evaluating and qualifying raw materials for Zalando PL Shoes and Accessories.
• Managing, maintaining and expanding CORE Materials database.
• Developing and implementing action plans for material quality improvement.

Supplier and Stakeholder Management:

• Leading suppliers training on Zalando sustainability requirements and Bill of Materials Management.
• Managing supplier KPIs and scorecard evaluations for raw material suppliers.
• Working closely with quality and testing team on CORE Materials, kids' materials, EU glitters ban, DMFA-free materials, durability, and circularity projects.
• Collaborating with product team to address material issues and material KPIs progress.

Project Management:

• Involving in bio-alternative materials projects, such as bio-leather and biodegradable sunglasses made from recycled fishnets and bio-acetate.
• Expertise in sustainability certifications, brand trademarks, various test reports from TÜV and BV, product technical data sheet, and circularity design.

• Master Thesis: Conducting research on purchasing behavior and product attributes of Gen Z female consumers as PUMA future consumer target.
• Operational Tasks including data management for product database, handling sample orders and providing support for various reports and presentations.

• Supporting BU CORE with product catalogue creation and various reports and presentations,
• Conducting Market Analysis, key account research, and competitor research through store checks and trend analysis reports.