Damla Schmellenkamp
Hamburg
Summary
Talented brand manager with a passion for brand communications and expertise in campaign and content creation across all channels. Experienced in developing and implementing brand strategies, marketing plans, and promotional campaigns to maximize revenue growth and enhance brand reputation.
Overview
11
11
years of professional experience
7
7
years of post-secondary education
Work History
Marketing and Communication Project Manager
PlantaCorp
Hamburg
06.2019 - 12.2022
- Developed and implemented brand strategies and marketing plans to achieve business objectives and maximize revenue growth
- Conducted market research and analyzed customer insights to identify trends, opportunities, and threats to the brand
- Collaborated with cross-functional teams including product development, sales, and creative to ensure brand consistency across all channels
- Managed and monitored budgets, expenses, and sales performance to ensure brand profitability
- Developed and executed innovative and effective promotional campaigns to increase brand awareness and customer engagement
- Implemented digital marketing strategies and leveraged social media platforms to enhance brand presence and drive customer acquisition
UX/Associate UI Designer
Teams Design
Hamburg
09.2018 - 04.2019
- Collaborated with cross-functional teams to design and develop user-centric digital solutions that align with business objectives and enhance user experience
- Conducted user research and analyzed user behavior to inform design decisions and optimize user engagement and conversion rates
- Developed wireframes, mockups, and prototypes that effectively communicate design concepts and provide a seamless user experience
- Ensured brand consistency and adherence to design standards and guidelines across all digital channels and touchpoints
- Implemented and maintained design systems and components to streamline design workflows and improve design consistency and efficiency
Designer
Brand Touch
Hamburg
03.2018 - 08.2018
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness
- Consulted with product development teams to enhance products based on customer interest data
- Designed graphics for websites, logos, and promotions for marketing purposes
Quality Assurance Intern
Wunder Mobility
Hamburg
06.2017 - 12.2017
- Determined overall product quality by accurately conducting and evaluating various QA tests.
- Prepared QA evaluation reports and submitted to management.
- Observed and contributed to all phases of projects from test design to launch.
- Tested 15 development projects to detect issues.
Designer Project Manager
Working Istanbul & Custom Design
Hamburg
06.2012 - 09.2015
- Spearheaded design process to align with client specifications and budget.
- Appointed design consultants and encouraged performance pursuant to deed and scope of service.
- Created materials and designs in Adobe Creative Cloud for use in client presentations and communications.
- Engaged with design team to mitigate health and safety risks.
Education
Executive Education - Digital Marketing
01.2022 - 07.2022
Master of Arts - Brand Communication
11.2015 - 06.2017
Bachelor of Arts - Industrial And Product Design
10.2007 - 06.2012
Skills
Strategic thinking and problem-solving skills
Strong communication and interpersonal skills
Project management and leadership skills
Analytical and data-driven approach
Creative and innovative mindset
Digital expertise and industry knowledge
Proficient in Adobe, Asana, Hubspot, MailChimp, Microsoft 365
Fluent in English, German (good), Turkish (fluent), and Italian (basic)
Additional Information
Projects:
- Tallink Silja Line, Seasonal Campaign Germany (Dec – Mar 2017)
- American Express, Project about Consumer Psychology and Insights (Mar – Jul 2016)
- Bosch, SoftTec Smart Communication for Connected Mobility Products 2020 (Mar – Jul 2016)
- Bosch, UniHackathon Workshop (Nov 2015)
- Emporio Armani, Window Display Design Project (Spring - Summer 2015)
Timeline
Columbia Business School - Executive Education, Digital Marketing
01.2022 - 07.2022
Marketing and Communication Project Manager - PlantaCorp
06.2019 - 12.2022
UX/Associate UI Designer - Teams Design
09.2018 - 04.2019
Designer - Brand Touch
03.2018 - 08.2018
Quality Assurance Intern - Wunder Mobility
06.2017 - 12.2017
Brand University - Master of Arts, Brand Communication
11.2015 - 06.2017
Designer Project Manager - Working Istanbul & Custom Design
06.2012 - 09.2015
Izmir University Economics - Bachelor of Arts, Industrial And Product Design
10.2007 - 06.2012