Dasha Silenkova

Own and scale full-funnel paid media strategy across 20+ European markets, driving over 50% of total company revenue through performance channels.

• Personally manage and optimize high-impact Google Ads and Meta campaigns alongside team oversight, ensuring strategic consistency and performance quality.
• Own €1M+ monthly budget allocation, forecasting, and pacing across markets to maximize ROAS while hitting revenue and volume targets.
• Directly monitor and optimize core KPIs: ROAS, CPA, LTV, CR, adjusting bidding, structure, and audience strategies in-platform.
• Execute A/B tests on creatives, landing pages, audience segmentation, and bidding models to continuously improve conversion rates.
• Work hands-on in GA4 and Looker Studio to analyze funnel performance, customer behavior, and attribution insights.
• Develop incremental testing frameworks to validate true channel contribution and reallocate budget based on performance impact.
• Collaborate closely with creative and product marketing teams: briefing, evaluating, and iterating on ad creatives based on performance data.
• Partner with web and CRO teams to identify funnel bottlenecks and implement landing page improvements.
• Lead regular performance reviews with C-level stakeholders, translating data into actionable strategic decisions.
• Self-motivated, with a strong sense of personal responsibility.
• Excellent communication skills, both verbal and written.
• Skilled at working independently and collaboratively in a team environment.

Owned Google Ads and Microsoft Ads strategy across 20+ European markets, with direct hands-on campaign execution.

• Personally structured, launched, and optimized Search, Shopping, and Display campaigns across all markets.
• Managed daily budget pacing and forecasting to balance profitability and growth targets.
• Scaled conversion volume while maintaining CAC targets and improving multi-market ROAS.
• Ran structured A/B tests across ad copy, feed optimizations, landing pages, and smart bidding strategies.
• Implemented audience layering and segmentation strategies to improve performance across funnel stages.
• Built performance dashboards in GA4 and Looker Studio to monitor CPA, CR, LTV, and channel contribution.
• Introduced automation scripts and smart bidding improvements to increase efficiency at scale.
• Worked closely with Product, Analytics, and CRO teams to align messaging, funnel experience, and campaign intent.
• Collaborated with other department leads to streamline workflows, improve interdepartmental coordination, and achieve business goals collectively.
• Served as a role model for the team by demonstrating commitment to excellence, professionalism, and adherence to company values at all times.

• Piloted the full phases of search engine marketing campaigns to optimize profitable results for global consumers.
• Directed a team of 12 employees whilst managing several large-scale budgets in different accounts / verticals: B2B, B2C.
• Managed conversion volumes by 43% with ROAS of 3.14 from 0.93 within 2 months in 5 locations DE, CH, FR, IT, UK - Google Ads and Microsoft Ads whilst being a project manager, unlimited budgets.
• Enhanced conversion value by 24% for an award-winning Google Ads account with a 6-digit monthly budget.
• Peak Ace is a Berlin-based digital marketing agency founded in 2007, offering services such as SEO, PPC, content marketing, and AI solutions, with a team of over 170 employees across Berlin, Paris, and Nantes.

• Piloted Google Ads account management for multiple countries (DACH, FR, IT, UK) with 7-digit budgets.
• Scaled Amazon Ads with a Y-o-Y growth of over 25% with revenue increments of ACOS below 16%.
• Amplified Y-o-Y revenue growth of over 56% by governing Microsoft Ads accounts effectively with success.
• GG Brands GmbH, headquartered in Berlin, specializes in innovative scented products - including candles, diffusers, and essential oils, and serves customers across more than eight European countries.

• Curated Google Ads (all networks), Google Looker Studio and Google Analytics trainings with A/B testing to measure, interpret, and present data effectively for daily operations.
• Assessed, analyzed, and ascertained the impact of learning interventions on key business metrics to generate new ideas.
• Evaluated training materials, sessions, and courses to continually improve key aspects to provide more value.
• Exercised changes on every training course by consolidating feedback from attendees for every training program.
• Implemented new recommendations tailored to meet stakeholders' requirements for every training.
• Mentored existing and fresh internal stakeholders to assist them in fulfilling their potential to meet performance goals.
• Accenture is a leading global professional services company, headquartered in Dublin, Ireland, with approximately 799,000 employees serving clients in over 120 countries.

• Increased each client’s ROAS by implementing strategic Google Ads campaigns.
• Improved KPIs by designing effective advertiser campaigns and presenting features persuasively.
• Boosted e-commerce performance by developing Google Shopping and Search campaigns aligned with industry best practices.
• Provided customized, data-driven recommendations to enhance performance.
• Offered technical support and troubleshooting for platforms such as Google Ads, Google Analytics, Merchant Center, and Google Looker Studio.