Summary
Overview
Work History
Education
Skills
Languages
Websites
PERSONALITY
Selected Results
Where I’m Heading
Timeline
Generic

DAVID KAVÁLEK

Praha

Summary

Marketing professional with over 7 years of experience at Saint-Gobain, specializing in coordinating innovative marketing campaigns. Expertise in process improvement, content management, and campaign execution, leveraging data and creativity to drive results. Proven ability to learn quickly and collaborate effectively, delivering functional and original ideas. Versatile background in B2B and B2C marketing, with a strong focus on strategic brand development and cross-channel content growth.

Overview

8
8
years of professional experience

Work History

Marketing Specialist

Saint-Gobain Construction Products CZ – Divize Isover
Prague
01.2018 - Current
  • Managed marketing projects from briefing to execution, ensuring timely delivery and alignment.
  • Oversaw photography, asset selection, database administration, and visual style consistency.
  • Collaborated with sales team to deliver impactful presentations and support initiatives.
  • Commissioned graphic work, reviewed deliverables, and communicated with agencies for quality assurance.
  • Provided consultation on digital initiatives, process optimization, and brand management across departments.
  • Maintained Trello boards and ensured daily communication with graphic designer for project updates.
  • Administered budgets exceeding CZK 2 million for promotional items and customer events.
  • Assisted in organizing conferences and professional events, handling logistics and on-site support.

Signmaking Assistant (Part-time)

Bitcon s.r.o.
01.2009 - 01.2016
  • Printing visuals, editing, and preparing materials
  • Event logistics and support, and client communication

Education

Ing. - Business & Administration

Česká Zemědělská Univerzita V Praze
Prague
01-2019

High School Diploma -

Gymnázium U Libeňského Zámku
Prague
01-2012

Skills

  • Strategic marketing & brand development – segmentation, positioning, targeting
  • POS and merchandising – efficient budgeting, process optimization, and logistics
  • Budget management – full responsibility for budgets over 2M CZK , including promotional items and events
  • Event leadership – 6 events per year, comprehensive preparation and execution
  • Visual and content strategy – photography, post-production, visuals for real estate, product profiles
  • Digital marketing – Google Ads, Meta, Sklik, CMS systems (Drupal, PrestaShop), system K2
  • Internal communication and onboarding – e-learning, own LMS system, onboarding programs
  • Graphic execution – daily cooperation with the graphic designer, including briefing and approval of outputs
  • Tools – Lightroom, Photoshop, Trello, Google Workspace, Canva, and MS Office

Languages

Czech, English (active)

PERSONALITY

  • Proactive, systematic, and focused on results and quality
  • Versatile: both an analyst and a creative thinker
  • A self-starter who welcomes responsibility and challenges
  • Naturally assumes the role of coordinator and support in project execution, even without formal team leadership
  • Tenacious: persists and delivers, even when circumstances are difficult

Selected Results

  • Organizing 6+ events annually with budgets ranging from CZK 70,000 to CZK 1,000,000
  • Designing end-to-end merchandising (POS, promotional materials, packaging)
  • Providing photography and post-production services for 8+ projects and campaigns
  • Managing an e-learning platform for sales training
  • Collaborating on the development of packaging, samples, and assembly templates
  • Creating and approving visual assets – selecting photos, copy, and briefing agencies
  • Managing budgets: promotional items (over CZK 1,000,000), events (CZK 70,000–1 000,000)

Where I’m Heading

I aim to take on greater responsibility for brand direction, project leadership, and content development. I’m drawn to roles where the brand aspires to grow, innovate, and make a meaningful impact on both customers and the market.

Timeline

Marketing Specialist

Saint-Gobain Construction Products CZ – Divize Isover
01.2018 - Current

Signmaking Assistant (Part-time)

Bitcon s.r.o.
01.2009 - 01.2016

Ing. - Business & Administration

Česká Zemědělská Univerzita V Praze

High School Diploma -

Gymnázium U Libeňského Zámku
DAVID KAVÁLEK