David Samuel Asiedu Poku
Summary
I am a dynamic and results-oriented Senior Integrated Marketing Specialist with over 10 years of proven expertise in B2B marketing. Adept in team and stakeholder management, I bring a wealth of experience in leadership, demand marketing, corporate communications, multi-project management, journalism, and social media. My career is distinguished by a demonstrated ability to drive business impact through creative thinking and a deep understanding of marketing processes and execution. With a passion for fostering collaboration, I am a strategic thinker capable of delivering pragmatic solutions. My commitment to excellence and a track record of successful project management make me an ideal candidate for this position.
Overview
17
17
years of professional experience
Work History
Integrated Marketing Manager Modern Work & Surface
Microsoft Deutschland GmbH
12.2021 - Current
- Leading, developing & execution of the Integrated Marketing plan Modern Work & Surface in Germany in partnership with local SE&O, Sales & Comms, aligned with GDC strategy and event framework
- Driving, plan and strategize the local framework of the “One Modern Work Approach” by creating and designing a connected customer journey aligned with MCEM standardized events & Modern Work club incl. monthly community events.
- Leading, orchestrating & coaching of the Modern Work club v-team (CMO/SE&O, CSU, MVP) as well as project based v-teams for the execution of Marketing activities (e.g. Hybrid events, webinar series, MCEM video productions, etc.)
- Orchestrating, driving progress & leverage expertise in multi projects with external stakeholder (e.g. media, event- and creative agencies) for the implementation of all planned Marketing activities (campaigns, websites, events, etc.)
- Analyzing marketing performance and marketing spend to identify and share insights to affect marketing and business planning decision making as well as monthly local rhythm of business.
- Modern Work club & Teams Profi FY23: Within the v-team we won the “ Above and beyond Award” in H1/FY23 and Champions Award FY23/H2
- Copilot for Microsoft 365 H1 impact: 8 events, 6,840 registrations, 4,516 attendees, 1,428 NKL). Copilot in M365- An introduction: 1.864 reg/1357 att. (Top 10 EMEA non MVTD events by attendance)
Team Manager Corporate Campaigns
Cosmo Consult SSC GmbH
10.2018 - 12.2021
- Orchestration & Strategic alignment of campaign management & integrated Marketing Strategy
- Development of holistic go-to market approach for the entire group (MQL to SQL)
- Conceptual design and implementation of a D-A-CH campaign framework with 3 campaign execution teams including role & interaction model design
- Development of a Paid Media strategy and co-design of a central lead management and group-wide lead process incl. Connected Sales and Marketing strategy
- Implementation of marketing automation in connection with campaigns and lead nurturing strategy
- Conception, planning and execution of a group-wide (33 countries) training concept for campaign and lead management
- Team Management (4 direct reports ), implementation of agile team management & Implementation of OKR and individual goals
- Strategic planning for corporate marketing and business units as well as definition of D-A-CH campaign planning in cooperation with the CMO
Online Editor/ Social Media Manager
German Social Accidence Insurance (DGUV)
04.2015 - 09.2019
- Content Management: Editing and coordination of the UV-NET knowledge platform (Extranet)
- Project team lead: conception and management of Paralympics newspaper's Brand Awareness campaign
- Public relation & Multimedia Production
Marketing and Communications Manager
Special Olympics Germany
02.2014 - 04.2015
- Concept, coordination and implementation of the multimedia public relations work for the Special Olympics European Summer Games 2014
- Content management, website, social media and event projects management
- Project management (advertising material design, event logistics, production of various print materials according to CI guidelines of Special Olympics Germany)
Intern Editor and Project Manager
Commandante Berlin GmbH
09.2012 - 06.2013
Scholarship Holder in Cameroon
Engagement Global GGmbH
01.2011 - 04.2012
Multimedia Journalism Intern
Spiegel Online & Kicker TV
03.2011 - 05.2011
Radio Presenter
Radio X - Mix E.V.
02.2007 - 04.2011
Customer Service Manager
Eintracht Frankfurt Fußball AG
11.2006 - 02.2011
Education
Bachelor of Arts - Political Science
Technical University
Darmstadt, Germany10.2013
Skills
- Stakeholder Management
- Team Management
- Leadership
- Integrated Marketing strategy & planning
- Campaign Management
- Social Media
- Journalism
- Paid Media
Timeline
Integrated Marketing Manager Modern Work & Surface
Microsoft Deutschland GmbH
12.2021 - Current
Team Manager Corporate Campaigns
Cosmo Consult SSC GmbH
10.2018 - 12.2021
Online Editor/ Social Media Manager
German Social Accidence Insurance (DGUV)
04.2015 - 09.2019
Marketing and Communications Manager
Special Olympics Germany
02.2014 - 04.2015
Intern Editor and Project Manager
Commandante Berlin GmbH
09.2012 - 06.2013
Multimedia Journalism Intern
Spiegel Online & Kicker TV
03.2011 - 05.2011
Scholarship Holder in Cameroon
Engagement Global GGmbH
01.2011 - 04.2012
Radio Presenter
Radio X - Mix E.V.
02.2007 - 04.2011
Customer Service Manager
Eintracht Frankfurt Fußball AG
11.2006 - 02.2011
Bachelor of Arts - Political Science
Technical University
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