Derrick Cuffee
Berlin
Summary
As an accomplished senior executive with over 15 years of expertise in the pharmaceutical and consumer goods industries, I currently serve as Commercial Lead General Medicines at Sanofi-Aventis Deutschland GmbH, where I lead a team of 21 and oversee strategic direction and budget management. My core strengths lie in developing and implementing omni-channel strategies, steering complex transformation projects, and optimizing go-to-market approaches within international matrix structures. Leveraging a solid academic foundation in business and management, complemented by certifications as a pharmaceutical representative and coach, I combine strategic thinking with operational excellence to guide organizations through complex market dynamics and drive sustainable value creation.
Overview
21
21
years of professional experience
Work History
Commercial Lead
Sanofi-Aventis Deutschland GmbH
09.2023 - Current
- Managed a team of 21 employees, providing both functional and disciplinary oversight.
- Accountable for strategic alignment and managing budgets.
- Implemented and oversaw the shift from push to pull approach, resulting in enhanced operational effectiveness within a xfunktional environment.
- Successfully facilitated discussions and reached agreements with the works council for the establishment of the new GenMed organization.
- Responsible for implenting turing in field sales in germany.
District Manager General Medicines Diabetes
Sanofi-Aventis Deutschland GmbH
10.2021 - 08.2023
- Managed a team consisting of 12 members, overseeing their performance and development
- Delivered effective training and coaching sessions for a group of 12 staff members
- Accountable for achieving volume and performance objectives
- responsible for implementing turing in field sales in germany
Nationaler Key Account Manager Out of Home
Coca-Cola European Partners Deutschland GmbH
06.2018 - 07.2021
- Increased national key account development within various sales channels including bakery, @work, convenience, and non-food discount. Demonstrated strong teamwork skills while providing strategic customer support from a remote home office environment.
- Involved in the execution of multiple European digital business transformation initiatives in the sales domain.
National Key Account Manager Home Market
Coca-Cola European Partners Deutschland GmbH
10.2016 - 05.2018
- Drove customer relationships with major national clients in various market segments: food retailing, online commerce, and wholesale trade.
- Developed and executed the Omni-Channel strategy for Coca-Cola and Rewe Digital, ensuring seamless customer experience.
- Consistently achieved high ratings and received multiple accolades for outstanding achievements in a role of responsibility.
- Established a new national E-Commerce Key Account resulting in profitability
Area Sales Manager
Coca-Cola European Partners Deutschland GmbH
01.2016 - 09.2016
- Providing leadership and guidance to a team of 10 staff members.
- Took charge of leading and guiding three Area Sales Manager teams comprising 10-12 sales advisors each as a stand-in for the Sales Manager.
- Managed volume and target metrics successfully through collaborative work in a remote setting.
- Successfully created and implemented a cross-functional collaboration platform utilizing front-end SalesForce and back-end SAP for a nationwide IT initiative. Showcased excellent ability to work independently and collaboratively as part of a remote team.
- Recognized for outstanding achievements in the role of responsibility, achieving consistently high ratings and receiving multiple accolades.
- Led the implementation of a cutting-edge field sales program in Berlin, coupled with overseeing the development and implementation of a highly efficient cross-functional IT project.
Area Sales Manager Out of Home
Coca-Cola European Partners Deutschland GmbH
01.2013 - 12.2015
- Managed a team consisting of 12 members, overseeing their performance and development
- Managed the training and coaching of a team consisting of 12 employees
- Covered for Sales Manager's role when he was not available
- Successfully managed volume and target metrics through collaborative work in a remote setting.
- Partnered with diverse teams to identify and apply optimal strategies
- Created and cultivated a high-performance team.
Bezirksleiter OoH
Nestlé Schöller GmbH
06.2010 - 12.2012
- Managed sales and profitability for Frankfurt client base.
- Planned and executed sales events
- Acquired new clients for the company
- Developed monthly sales strategies for existing customers.
- Collaborated with cross-functional teams to identify and implement best practices, leading to improved TTCs and increased customer satisfaction.
Commercial Sales Manager
Steigenberger Airport Hotel
11.2008 - 05.2010
- Sold event spaces to corporate clients domestically and internationally, accommodating up to 2000 people, with a total of 550 rooms, 20 suites, four restaurants, and a wellness center.
- Provided expertise and guidance to a team comprised of three Sales Assistants
- Led negotiations with key accounts to secure region-wide sales deals for both individual clients and groups
- Successfully expanded market presence in Scandinavian countries, Benelux, Spain, and Portugal.
- Collaborated with cross-functional teams to identify and implement best practices, leading to improved TTCs and increased customer satisfaction.
- Delivered a positive impact on the average conversion rate of contract customers, resulting in a 9% improvement
Project Manager (Trainee)
IFH Aktiengesellschaft
06.2006 - 10.2008
- Directed four Sales Assistants / Project Coordinators in the successful delivery of multiple hotel projects in Germany, Austria, and Switzerland.
- Represented a major Middle Eastern hotel chain as a GSA (Global Sales Agent) representative in the DACH region, facilitating business with PCO and travel managers to maximize sales opportunities.
- Submitted monthly updates on customer trends and actions (revenue/sales) to project hotels/IFH AG
- Collaborated with cross-functional teams to identify and implement best practices, increased customer satisfaction.
- Established and built a sales department for a project hotel
- Extended agreements for all Project hotels with IFH AG
Demi Chef de Party im Gourmet Restaurant
Restaurant Eucken (1* Michelin), Husum
04.2005 - 11.2005
Chef De Cuisine
Rasthof Würzburg Nord, Würzburg
12.2003 - 03.2005
Chef De Cuisine
Kempe Autohof, Gollhofen
10.2003 - 11.2003
Chef De Cuisine
Ratskeller, Würzburg
07.2003 - 09.2003
Education
Bachelor of Commerce - Approved Pharma Sales
BAZ Berufliches Ausbildungszentrum Für Gesundheit
Hamburg03.2022
Bachelor of Arts - Business Administration And Management
FOM Hochschule
Berlin06.2019
Bachelor of Commerce
F+U Rhein-Main-Neckar GGmbH
Heidelberg, Germany05.2006
Koch - Culinary Institute
Ausbildung / Maritim Hotel
Würzburg, Germany07.2003
GED -
Wirtschaftsschule, Bad Windsheim
07.2000
Skills
- Training and coaching
- Customer Focus
- Strategic Thinking
- Cross-functional team leadership
Personal Information
- Date of Birth: 06/04/1982
- Nationality: german / US citizen
Hobbies and Interests
- Stand Up Paddeling
- Biking (Cross, Gravel)
Training
- The Gap Partnership - "the complete negotiator"
- ECR D-A-C-H Category Manager (GS1 Germany)
- certified coach (Train the Trainer)
- leadership II - SLII (Ken Blanchard)
- 2-year Leadership Training - F2020 Coca-Cola
- presentation training (hold presentations infront of great audiences)
Languages
German
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
Commercial Lead
Sanofi-Aventis Deutschland GmbH
09.2023 - Current
District Manager General Medicines Diabetes
Sanofi-Aventis Deutschland GmbH
10.2021 - 08.2023
Nationaler Key Account Manager Out of Home
Coca-Cola European Partners Deutschland GmbH
06.2018 - 07.2021
National Key Account Manager Home Market
Coca-Cola European Partners Deutschland GmbH
10.2016 - 05.2018
Area Sales Manager
Coca-Cola European Partners Deutschland GmbH
01.2016 - 09.2016
Area Sales Manager Out of Home
Coca-Cola European Partners Deutschland GmbH
01.2013 - 12.2015
Bezirksleiter OoH
Nestlé Schöller GmbH
06.2010 - 12.2012
Commercial Sales Manager
Steigenberger Airport Hotel
11.2008 - 05.2010
Project Manager (Trainee)
IFH Aktiengesellschaft
06.2006 - 10.2008
Demi Chef de Party im Gourmet Restaurant
Restaurant Eucken (1* Michelin), Husum
04.2005 - 11.2005
Chef De Cuisine
Rasthof Würzburg Nord, Würzburg
12.2003 - 03.2005
Chef De Cuisine
Kempe Autohof, Gollhofen
10.2003 - 11.2003
Chef De Cuisine
Ratskeller, Würzburg
07.2003 - 09.2003
Bachelor of Commerce - Approved Pharma Sales
BAZ Berufliches Ausbildungszentrum Für Gesundheit
Bachelor of Arts - Business Administration And Management
FOM Hochschule
Bachelor of Commerce
F+U Rhein-Main-Neckar GGmbH
Koch - Culinary Institute
Ausbildung / Maritim Hotel
GED -
Wirtschaftsschule, Bad Windsheim
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