Diana Trümper

I deliver professional high-level marketing support for global leading companies in Tech, IT, Telecommunication, Retail and Finance. I create, plan and execute strategies, campaigns, content for all digital and non digital marketing & sales channels including PR, high level speaking opps and thought leadership content production.

• Developing and execution of strategies, campaigns, video productions, product launches, sales collaterals, large infrastructure customers reference projects for Central Bank of Egypt and Central Bank of Angola, sustainability communication and campaigns, thought leadership & social media, banknote production & design

• Digital marketing manager online shopping, dialogue marketing platinum partners, launch PAYBACK Austria (web & app development and go live), global marketing manager, brand management broadcasting, relaunch PAYBACK.group, PAYBACK careers, corporate communications digital strategy, employer marketing

• Amazon GmbH Strategic PR Manager B2C and B2B campaigns and verticals Christmas in July PR campaign, Amazon Beauty, consumer products, first Prime Day launch in DACH

• Go to market strategy, ATL & BTL campaigns, B2B Programs, partner marketing Microsoft, Symantec, Box and eco system partners, end to end customer touchpoint optimization, collaterals and customer information on and offline, use case development, demand creation, Partner Management, Business Development and sales enabling programs, web relaunch Business Market Place

Web Relaunch, brochure & web content creation

• Execution and project management of a multichannel campaigns for new customers & churn activation

Ad creation for special reseller campaigns for SMB

Sales promotions B2B, HP PSG campaigns, Intel promotions

Intergastra event organization at Messe Stuttgart, Food Special, partner management, invitation & booth organization

• Planning and executing all marketing activities for Central Europe incl. marketing plans, implementing a multi channel platform, building 1:1 customer communication (B2B), dialogue marketing, area marketing controlling Central Europe, organization of events and conferences, budget controlling, marketing strategy, cooperation with sales of business industries and close cooperation with EMEA marketing and headquarter US marketing team, harmonizing area marketing structure and collaterals, C-Level communication strategy fortune top 50 companies

• Responsible for all marketing activities, advertising tools complete marketing budget of Tech Data Germany, AOP-planning and forecasting, personnel responsibility of 7 pax.
• Achievements: restructuring marketing communication, implementation of a CRM-system und ROI-marketing, new pricing strategy for all marketing services, customer loyalty programs, development of channel events und ROI evaluation of events, new advertising formats on- and offline, webcontent, vendor consulting, concepts of fundings, head of channel marketing

• >> Subscription Manager Autodesk, CAD
• >> Business Manager HP ISS/ PC-Systems, responsible for key account projects
• >> MarCom, event organization, Cebit & Tech Data Forum (> 2.000 attendees)

• Senior Project Manager Corporate PR (Benetton/ Fabrica/ Benetton Holding), Responsible for marketing und PR for DACH, TV-Consulting, Events, international cooperations und campaigns, branding, store openings
• >> project management launch yoox.com, online marketing luxury fashion brands German launch of YOOX S.p.A., head of public relations, translations, planning of all marketing activities in Germany, channel marketing, B2C marketing strategy and execution

• Responsible for market analytics and business planning for the automotive industry / telematics, B2B customer relations, corporate + products, development of technical and sales manuals and documentations, development, testing and management of demo-cases for key industries and clients, technical writer for documentations and technical instructions for applications

• PR-Communication, development of TV-programs and ad spots, production planning, development of marketing and PR-concepts, budget planning, target group studies for optimization of the ARD-broadcasting program (entertainment), creating primetime TV program concepts

• >> Sociology of economics and quantitative methods of market research
• >> Production techniques and development in the automotive industry
• >> Strategies of globalization
• >> Telematics und regional development of SMB
• >> Organisation theory / organization development

• Responsible for analysis and generation of market studies and target groups, relationship management with institutions and experts, plot development and storylines, outline-editing and proofreading, support of PR department

• Personnel management, broadcast planning, stage direction, content, conceptioner, content creation to refund production costs

• Creation, design and controlling of market and customer statistics, channel marketing und ad conception, assistant to the head of marketing