Divina Paff

• Managed 8 German ENT customers ($6 million ARR).
• Collaborating in internal project to enhance knowledge sharing and foster team culture.
• Analyzing customer data to identify trends and develop strategies to improve customer success metrics.
• Established strong relationships with clients to build trust and loyalty, leading to long-term business partnerships.

• Responsible for client adoption with SAP CX Cloud products (Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, CDP).
• Achieved renewal rate of 100%. Ensured success and mitigated churn risk by aligning with the customer on a value realization roadmap.
• Worked closely with AEs (account planning, identifying upsell opportunities, contract renewals).

App Annie is the industry standard for mobile market data and Analytics.

• Managed 25 Enterprise accounts holding onboardings, deep dives and QBRs.
• Analyzed product adoption and created email marketing campaigns for various LOBs (Marketing, Product, M&A).
• Collaborated strongly with Account Managers to drive upsells.

Optimizely is the market leader A/B Testing and Personalization.

• Held onboarding and experimentation workshops.
• Liaised between customers and product management to ensure customer needs are reflected in roadmap.
• Organized customer Meet-Ups to foster the customer community.

• Conducted German and English language classes for Japanese expats.

(Hired as temporary maternity leave replacement)

Abebooks is a platform for used and antiquarian books.

• Ensured seller retention for book platform Abebooks and ZVAB.
• Optimized seller performance by conducting market analysis.

Mitsui is one of the largest trading companies in Japan.

• Responsible for purchase and sales of industrial food ingredients and pharmaceutical components an in Europe and Asia.
• Ensured compliance with regulatory requirements (REACH, Dual-Use).

Selected by the Japanese Ministry of Foreign Affairs to participate in the Japan Exchange and Teaching (JET) Programme.

• Maintained and created partnerships between administrative bodies, industrial companies and institutions of higher education in Germany and Japan.