Divya Rose Tom
Schulzendorf, Brandenburg
Summary
Business Analyst with 10+ years of experience and strong exposure to the German e-commerce and retail. Specialised in data-driven insights, agile delivery, and cross-functional collaboration. Hands-on expertise in ETL and BI reporting tools including Qlik Sense, Informatica, Cognos, Tableau, and Power BI.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Business Analyst
Krieger Digital (Krieger Gruppe)
Brandenburg
02.2023 - Current
- Developed and maintained interactive Qlik Sense dashboards and analytical reports supporting Marketing, Operations, Social Media, Content Management, and Category Management teams.
- Steered decision-making by delivering data insights focused on product discovery, conversion funnels, and user behavior.
- Designed and optimized complex SQL queries to extract, transform, and analyze data from AWS, Snowplow and other internal and external data sources.
- Automated reporting processes with Qlik NPrinting, reducing the manual effort by 70% and improving reporting reliability and timeliness.
- Implemented role and user-based access control to ensure secure, relevant, and tailored reporting for diverse stakeholder groups.
- Partnered with e-commerce internal business teams to identify analytical needs, define KPIs, and translate requirements into scalable BI solutions.
- Supported optimization of campaigns and online shop experience for seven e-commerce brands through continuous monitoring and analysis of performance metrics.
- Worked in an agile hypothesis-driven environment by defining success metrics upfront and evaluating feature performance post-launch.
Cognos Specialist
IBM India Pvt. Ltd.
Chennai
01.2017 - 11.2020
- Owned the full lifecycle of Cognos BI solutions, including development, implementation, production support, and performance tuning.
- Conducted complex quantitative and qualitative analyses to support business processes and strategic initiatives.
- Led requirements gathering, cost estimation, system integration, user acceptance testing, and migration of reports to production environments.
- Worked extensively with IBM Watson services to deliver advanced analytics solutions.
- Recognised with multiple customer appreciations and awards for flexibility, quality, and on-time delivery.
Informatica Specialist
Truven Health Analytics
Chennai
04.2015 - 12.2016
- Developed and tested 100+ Informatica mappings and workflows for large-scale data integration projects.
- Designed workflow-level and database-level solutions, including complex SQL queries and Unix shell scripting.
- Actively participated in Informatica, Cognos, database, and Unix-level migrations and deployments across environments.
- Created low-level design documents, unit test cases, and project/process documentation.
Senior Software Developer
iGate Global Solutions
Chennai
02.2012 - 03.2015
- Delivered multiple system enhancements and performance improvements across enterprise applications.
- Diagnosed and resolved issues independently and collaboratively within cross-functional teams.
- Demonstrated strong customer focus, proactive ownership, and self-management to meet project deliverables.
- Received multiple awards for critical thinking, communication, multitasking, and prioritisation skills.
Education
Bachelor of Technology - Electronics & Communication Engineering
Mahatma Gandhi University
Kottayam, India01.2011
Skills
BI & Reporting
- Qlik Sense
- Qlik NPrinting
- QlikView
- Power BI
- Cognos Analytics
- Tableau
- OBIEE
- IBM Watson Services
Data Analysis and Engineering
- SQL
- Informatica
- Apache Spark (basic)
- Unix/Linux
Business Analysis and Analytics
- Business Analysis & Requirements Engineering
- Stakeholder Management and Cross-functional Collaboration
- KPI Definition and Performance Measurement
- Agile, hypothesis-driven product analytics
Certification
- BI Certification (Level 1)
- QlikView & Qlik Sense
- Power BI
- Machine Learning with Python
- Python for Data Science
- Hadoop Foundation Level 1
- IBM Watson Services
Accomplishments
- Shining Star Award - IBM India Pvt. Ltd.
- Grow Award - Truven Health Analytics (Above & Beyond Performance)
- Lean & Six Sigma Award - iGate Global Solutions (Process Improvement)
Languages
English
Proficient
C2
German
Elementary
A2
Malayalam
Proficient
C2
Hindi
Advanced
C1
Tamil
Upper Intermediate
B2
Websites, Portfolios and Profiles
https://www.linkedin.com/in/divya-rose-tom-9b5029a9/
Timeline
Business Analyst
Krieger Digital (Krieger Gruppe)
02.2023 - Current
Cognos Specialist
IBM India Pvt. Ltd.
01.2017 - 11.2020
Informatica Specialist
Truven Health Analytics
04.2015 - 12.2016
Senior Software Developer
iGate Global Solutions
02.2012 - 03.2015
Bachelor of Technology - Electronics & Communication Engineering
Mahatma Gandhi University