DOMINIC L. CATALFAMO
Middletown
Summary
Results-driven Senior Marketing Manager with over 8 years experience leading cross-functional teams across operations, finance, regulatory, and customer-facing environments. Proven expertise in credit card marketing, data analytics, revenue assessment, and relationship management. Skilled in delivering data-driven strategies that drive profitable growth and provide an optimal customer experience. Adept at ensuring compliance with broader business while delivering project outcomes.
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
14
14
years of professional experience
Work History
Performance Marketing Manager
DocuSign (contracted by Ranstad)
10.2024 - Current
- Lead the development and execution for B2B marketing campaign strategies across Paid Search (Google & Bing) platforms delivering against monthly and quarterly growth goals.
- Manage the SEM account operations across multiple countries, including campaign set-up, bid adjustments, keyword optimizations, and reporting.
- Develop detailed weekly and monthly performance reports using Google Analytics and internal analytic tools, delivering actionable insights to senior leadership teams.
- Work closely with design teams on executing new website content and marketing creative ensuring messaging and brand accuracy are consistent across all touchpoints.
- Lead weekly meetings with cross-functional teams reviewing project roadmaps, testing outcomes, and performance trends to keep aligned on progress.
Senior Marketing Manager
Brad's Deals
10.2023 - 07.2024
- Developed and executed marketing strategies across paid and owned marketing channels, driving monthly and quarterly growth across US markets.
- Conducted qualitative and quantitative analysis to track and evaluate campaign effectiveness continuously optimizing performance and maximizing ROI.
- Developed a 12-month marketing roadmap, focusing on digital transformation and customer engagement that aligned with company goals.
- Leveraged historical data and current market trends to forecast quarterly sales and revenue performance in collaboration with Analytics and Finance teams, contributing to a 6% increase in monthly revenue.
- Increased net-new subscriber rates by 8% through collaborating with external partners, identifying new opportunities and executing tactical enhancements .
- Collaborated with product, operations, analytics and other cross-functional teams reviewing project roadmaps, budget forecasts, and optimization strategies to maintain alignment.
AVP Acquisition Marketing
Capital Bank N.A.
10.2022 - 10.2023
- Drove the acquisition marketing strategy and analysis supporting the OpenSky Secured Credit Card products, producing a 12% increase to annual revenue.
- Developed comprehensive budget and revenue forecasting models resulting in more efficient resource allocation across paid and owned marketing channels.
- Led weekly meetings with product, analytics, and external partners discussing customer facing product enhancements (e.g. messaging, pricing, and benefit details) that drove increases to product usage.
- Produced a 7% Increased to ROI by analyzing spend and performance data against forecasts identifying optimization opportunities for re-allocating budget.
- Utilized analytic tools to review and compile complex data into comprehensive reports and presentations, translating them into strategic recommendations for the leadership team.
- Worked closely with Legal and Compliance teams reviewing marketing and website collateral, ensuring compliance with regulatory guidelines to mitigate risk.
Membership Marketing Manager
AAA Club Alliance
01.2021 - 10.2022
- Successfully executed marketing strategies across digital and traditional advertising channels, resulting in annual revenue increases and positive ROI.
- Managed an annual marketing budget, tracking expenses and ensuring budget allocation aligned with strategic objectives.
- Created and analyzed detailed performance trends and variance reports that improved year over year ROI by 15%.
- Collaborated with Analytics and Finance teams to develop annual and monthly budget forecasting models to inclusive of spend allocation, campaign performance KPIs, and revenue by acquisition channel.
- Managed the media agency and Direct Mail vendor partnerships, ensuring successful execution of marketing roadmaps and all parties were aligned with company goals.
- Coordinated, reviewed, and approved all marketing materials, maintaining brand accuracy and consistent messaging across channels.
- Monitored and reported on campaign performance, providing actionable insights and recommendations to senior leadership on a weekly and monthly basis.
Digital Marketing Manager
Sallie Mae
07.2018 - 01.2021
- Developed and executed comprehensive digital marketing strategies for the Private Student Loan and Upromise credit card growth portfolios, leveraging Display, SEM, Paid Social, and Affiliate channels to drive portfolio growth.
- Successfully lead the creative planning and strategy execution for the re-launch of the Upromise credit card by partnering with Barclays and internal teams aligning on project background, objectives, and deliverable needs.
- Identified high-value customer segments through analyzing performance data resulting in more
efficient spending and a 12% decrease in cost to acquire. - Achieved a 10% increase in annual ROI for the Student Loan portfolio by implementing optimization strategies and closely monitoring performance metrics.
- Led weekly meetings with Legal and Compliance teams reviewing all marketing and website updates, to maintain compliance and mitigate risk.
- Researched market trends, credit card competitive landscape, and industry developments to
identify opportunities to enhance product offering. - Analyzed and tracked weekly campaign performance data, presenting key insights and actionable recommendations to senior leadership for strategic decision-making.
Marketing Associate
JPMorgan Chase & Co. (contracted by LiquidHub)
04.2016 - 07.2018
- Successfully strategized and executed the launch of Freedom Unlimited and Ink Preferred credit card products across owned and paid channels, resulting in increases in card accounts and revenue growth.
- Managed the monthly marketing budget, consistently achieving a target cost per acquisition (CPA) of
$300 or less. - Effectively managed the affiliate agency (Rakuten) partnership, executing tests and initiatives across affiliate website placements that delivered against target goals and forecasts.
- Worked with analytics to analyze historical performance for compiling in-year reforecasting models ensuring optimal budget allocation.
- Compiled detailed performance reports, presenting findings and recommendations to senior leadership on a weekly/monthly cadence.
- Met regularly with Legal and Compliance to review marketing and website collateral, ensuring compliance with FTC and regulatory guidelines
Business Development Associate
eZanga Inc.
01.2011 - 04.2016
- Successfully launched and managed SEM and Display campaigns, consistently meeting or exceeding performance goals for clients
- Implemented A/B testing and optimization initiatives, resulting in improved campaign performance and increased ROI.
- Negotiated large-scale media buys with affiliate publishers and ad networks, driving year-over-year growth for the company.
- Represented eZanga at prestigious national conferences and trade shows, effectively promoting the company's brand and generating valuable leads and partnerships.
Education
Associate of Arts - Liberal Studies
Landmark College
Putney, VT01.2008
Skills
- Marketing analytics
- Project management
- Strategic planning
- Customer acquisition
- Digital marketing
- Cross-department collaboration
Timeline
Performance Marketing Manager
DocuSign (contracted by Ranstad)
10.2024 - Current
Senior Marketing Manager
Brad's Deals
10.2023 - 07.2024
AVP Acquisition Marketing
Capital Bank N.A.
10.2022 - 10.2023
Membership Marketing Manager
AAA Club Alliance
01.2021 - 10.2022
Digital Marketing Manager
Sallie Mae
07.2018 - 01.2021
Marketing Associate
JPMorgan Chase & Co. (contracted by LiquidHub)
04.2016 - 07.2018
Business Development Associate
eZanga Inc.
01.2011 - 04.2016
Associate of Arts - Liberal Studies
Landmark College
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