DOROTA ANNA LUBNIEWSKA
Berlin
Summary
Marketing professional skilled in campaigns, events, and trend-driven strategies to deliver results.
Overview
11
11
years of professional experience
Work History
VISUAL MERCHANDISING MANAGER
Adidas
Berlin, Germany
11.2025 - Current
- Designed and implemented visual merchandising strategies aimed at elevating brand visibility and improving customer engagement.
- Crafted detailed plans and strategies for World Cup to ensure maximum influence and success in 2026.
- Facilitated cross-functional collaboration to optimize seasonal product launches and promotional displays.
- Evaluated market trends to enhance product placement strategies and boost sales performance across retail locations.
- Facilitated training and mentorship for staff on visual merchandising standards to ensure consistent execution.
- Evaluated store layouts and fixture placements to maximize customer engagement and improve flow of merchandise.
- Conducted regular assessments of store layout, making data-driven adjustments to optimize traffic flow and product visibility.
ASSISTANT VISUAL MERCHANDISING MANAGER
Adidas
Berlin, Germany
01.2021 - 10.2025
- Executed comprehensive window and in-store campaign setups, including major projects such as Berlin Marathon 2024.
- Directed recruitment and training strategies for VM team members. Managed scheduling and facilitated feedback sessions to promote team growth. Led succession planning initiatives to enhance overall team performance.
- Facilitated multiple projects across Europe, including leadership in the Originals category setup for the reopening of Warsaw and Vienna Brand Centers.
- Assisted in the creation and optimization of the Money Mapping report, supporting successful implementation across Europe.
- Led weekly training sessions to cultivate team capabilities. Coordinated team-building activities to strengthen interpersonal relationships. Championed on-brand development initiatives to drive strategic alignment.
MARKETING ACTIVATION STA
Adidas
Berlin, Germany
08.2024 - 10.2024
- Led an in-store Les Mills event project, coordinating with the agency and overseeing on-site execution
- Assisted the marketing team with day-to-day business operations.
- Communicated with various stakeholders to ensure effective campaign setup and maintained regular updates.
- Made key decisions regarding campaign planning and execution (eg. LM, Berlin Marathon)
- Shadowed the marketing team, gaining valuable insights into marketing strategies and workflows.
FLOOR MANAGER
All Saints
Berlin, Germany
01.2018 - 01.2021
STYLIST
All Saints
Berlin, Germany
01.2016 - 01.2018
OPERATIONS ANALYST
Quandoo
Berlin, Germany
01.2016 - 12.2016
INTERNSHIP
Quandoo
Berlin, Germany
01.2015 - 12.2016
Education
Bachelor Diploma - Management
University of Warsaw
Warsaw, Poland01-2016
Bachelor Diploma - Applied Sociology and Social Anthropology, Modern Anthropology
University of Warsaw
Warsaw, Poland01-2015
Skills
- Campaign Planning and Execution
- Event Planning
- Trend Awareness and Marketing Insight
- Project Management
- Fast-Thinking and Troubleshooting
- Social Media
- Data Analysis (Power BI, MicroStrategy)
- Technical Proficiency (MS Office, OS X)
- Creative vision
- Visual storytelling
- Fashion trend analysis
- Organizational skills
Languages
Polish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
German
Advanced (C1)
Timeline
VISUAL MERCHANDISING MANAGER
Adidas
11.2025 - Current
MARKETING ACTIVATION STA
Adidas
08.2024 - 10.2024
ASSISTANT VISUAL MERCHANDISING MANAGER
Adidas
01.2021 - 10.2025
FLOOR MANAGER
All Saints
01.2018 - 01.2021
STYLIST
All Saints
01.2016 - 01.2018
OPERATIONS ANALYST
Quandoo
01.2016 - 12.2016
INTERNSHIP
Quandoo
01.2015 - 12.2016
Bachelor Diploma - Applied Sociology and Social Anthropology, Modern Anthropology
University of Warsaw
Bachelor Diploma - Management
University of Warsaw